July 2026 edition · Trendy and celebrity consumer brands

The AI Brand Index

What AI assistants get factually wrong about the brands buyers ask about — verbatim, dated, and sourced.

The first 38 brands, scored. A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. How we score.

38Brands published
6AI engines checked
660Verified false claims
100Fabricated claims

What the engines get wrong

GrokGrok credits Tom Schwartz and Tom Sandoval, the "Toms" from Bravo's Vanderpump Rules, as Loverboy's founders. Loverboy was founded by Kyle Cooke of Summer House.

Read about your favorite brand, or request your own analysis.

One engine named rapper Too $hort as a founder; another credited the 'Toms' from Vanderpump Rules. Loverboy was founded by Bravo's Kyle Cooke.See the audit →Engines named several different people as CEO, none of them real. Rare Beauty was founded by Selena Gomez.See the audit →Two engines invented a founder named 'James Chamberlain.' Chamberlain Coffee was founded by YouTuber Emma Chamberlain.See the audit →
CategorySupplementsBeverageFoodBeauty
EditionJuly 2026
Clear
  1. 01LoverboyMixed accuracy · 62% · 29 flagged · 2026-07-14
  2. 02OLIPOPMixed accuracy · 71% · 6 flagged · 2026-07-11
  3. 03FeastablesMixed accuracy · 79% · 58 flagged · 2026-07-14
  4. 04De SoiMixed accuracy · 79% · 42 flagged · 2026-07-14
  5. 05Chamberlain CoffeeMostly accurate · 80% · 45 flagged · 2026-07-14
  6. 06Kin EuphoricsMostly accurate · 81% · 47 flagged · 2026-07-14
  7. 07LemmeMostly accurate · 81% · 45 flagged · 2026-07-14
  8. 08Rare BeautyMostly accurate · 81% · 28 flagged · 2026-07-14
  9. 09PoppiMostly accurate · 82% · 70 flagged · 2026-07-11
  10. 10DavidMostly accurate · 83% · 52 flagged · 2026-07-14
  11. 11Dr. SquatchMostly accurate · 84% · 82 flagged · 2026-07-11
  12. 12GrunsMostly accurate · 84% · 37 flagged · 2026-07-14
  13. 13FishwifeMostly accurate · 85% · 27 flagged · 2026-07-14
  14. 14SpindriftMostly accurate · 87% · 64 flagged · 2026-07-12
  15. 15Bloom NutritionMostly accurate · 87% · 57 flagged · 2026-07-12
  16. 16GhiaMostly accurate · 89% · 43 flagged · 2026-07-12
  17. 17RhodeMostly accurate · 89% · 37 flagged · 2026-07-11
  18. 18Prime HydrationMostly accurate · 90% · 63 flagged · 2026-07-12
  19. 19Athletic BrewingMostly accurate · 90% · 50 flagged · 2026-07-12
  20. 20Jeni's Splendid Ice CreamsMostly accurate · 90% · 42 flagged · 2026-07-14
  21. 21Bang EnergyMostly accurate · 90% · 41 flagged · 2026-07-12
  22. 22GrazaMostly accurate · 90% · 32 flagged · 2026-07-14
  23. 23Coca-ColaMostly accurate · 91% · 78 flagged · 2026-07-11
  24. 24Liquid I.V.Mostly accurate · 91% · 74 flagged · 2026-07-12
  25. 25CelsiusMostly accurate · 91% · 71 flagged · 2026-07-11
  26. 26BODYARMORMostly accurate · 91% · 62 flagged · 2026-07-12
  27. 27OatlyMostly accurate · 91% · 53 flagged · 2026-07-11
  28. 28Magic SpoonAccurately represented · 92% · 109 flagged · 2026-07-12
  29. 29Monster EnergyAccurately represented · 92% · 61 flagged · 2026-07-12
  30. 30Liquid DeathAccurately represented · 92% · 43 flagged · 2026-07-11
  31. 31Vita CocoAccurately represented · 92% · 38 flagged · 2026-07-12
  32. 32Red BullAccurately represented · 92% · 32 flagged · 2026-07-12
  33. 33Momofuku GoodsAccurately represented · 92% · 9 flagged · 2026-07-14
  34. 34PepsiAccurately represented · 93% · 51 flagged · 2026-07-12
  35. 35vitaminwaterAccurately represented · 93% · 49 flagged · 2026-07-12
  36. 36AG1Accurately represented · 93% · 36 flagged · 2026-07-11
  37. 37ChobaniAccurately represented · 95% · 62 flagged · 2026-07-11
  38. 38GatoradeAccurately represented · 97% · 66 flagged · 2026-07-12

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