Silver· compare & access
No price tag on this page. On purpose.
Silver is in private beta: no self-serve checkout, no rate card. Pricing is set at access, scoped to your first production, and the first cohort is forming now.
What you’d assemble instead
The production, assembled by hand.
Brand video the assembled way is a crew plus a shelf of single-slice tools. The crew is excellent and bills like it; the tools are cheap and each does exactly one job, starting from nothing you are.
The people
Hire the crew
- Videographer1$10-$53/hr
Posted range, median $35/hr - shoot days, gear, setups.
- Video editor2$10-$60/hr
Posted range, median $35/hr - the edit usually outweighs the shoot.
A two-day shoot plus a week of edit at the posted ranges lands anywhere from $560 to past $3,000 - per piece, per cycle.
The tools
Rent the slices
- AI avatar tool, creator plan3$29/mo
Monthly billing - an avatar, not your brand.
- AI ad generator, starter plan4$39/mo
Monthly billing - a product URL to a UGC-style ad, not your brand.
$68 a month buys two single slices - neither starts from your brand model, and neither runs the room.
Silver is in private beta - no rate card on purpose. Pricing is set at access and scoped to your first production, on the same Brain the rest of the suite runs on.
Framing, not a measured stat: the posted ranges and list prices are real and sourced below; crew days and cut counts are yours. Categories in the visual, publishers in the citations.
- 1 Upwork posted-rate guide, videographers (https://www.upwork.com/hire/videographers/cost/), accessed 2026-07-10.
- 2 Upwork posted-rate guide, video editors (https://www.upwork.com/hire/video-editors/cost/), accessed 2026-07-10.
- 3 HeyGen Creator plan, monthly billing, vendor pricing page (https://www.heygen.com/pricing), accessed 2026-07-13.
- 4 Creatify Starter plan, vendor pricing page (https://creatify.ai/pricing), accessed 2026-07-13.
Capability by capability
Good at their slice. None of them runs the room.
The single-slice axis as balls: what each class actually covers of a production. The empty ball in our column is real too - there is no self-serve checkout during private beta.
- Full
- Strong
- Partial
- Limited
- Not offered
| Capability | Silver | Avatar video tools | Clip generators |
|---|---|---|---|
| Starts from your brand model | 50+ brand, 45 product fields | ||
| Scripts scored before a frame renders | 24 hooks, 5 criteria, human gate | ||
| Cast consistency | one cast, every asset | stock avatars are consistent | each clip its own casting call |
| Quality control on every clip | |||
| Self-serve access | private beta; request access |
Category ratings are directional: they describe each class as a whole from public positioning, not any one product. Our column is rated only where the capability is verified in the product - including the empty ball we gave ourselves.
The axis
Single-slice tools vs the whole production.
Avatar tools make avatars. Clip generators make clips. They are good at their slice; none of them starts from your brand model, and none of them runs the room.
The landscape, named
Provenance. Positioning summaries and entry prices per our 2026-07-13 landscape scan; shorthand, not an audit. Prices marked with a tilde are aggregator estimates where the vendor page did not resolve a plain figure.
The other quote on your desk
Or you could hire a production house.
The honest alternative is not another tool, it is a crew. Crews are excellent, and they bill like it.
Fair print. Timelines and cost shapes describe the category in general terms, not any one shop. A great crew is still a great crew; the point is what a pipeline does to the baseline.
The long answers
Everything a buyer actually asks.
What is real today, honestly?
The full pipeline runs: Brand DNA extraction, category research, ideation briefs, hook scoring, script writing and ranking, the four-stage compliance review, Character Capsules, and rendering. It is operated with our team in the loop during private beta rather than self-serve.
What model renders the video?
Seedance 2.0, chosen for multi-reference character consistency and native audio with lip-sync. More models are planned; we will name them here when they are actually wired, not before.
Who owns the cast? Can another brand get my character?
Character Capsules are built per brand and belong to your brand's record. Your cast is not a shared avatar library; it is generated for you and reused only across your assets.
How consistent is a character, really?
Each capsule carries 80+ fields plus six standardized reference images: headshots, full body, expression, lifestyle, environment. Those references anchor every render, which is how the same face survives cuts, scenes, and formats.
What does compliance actually check?
Four gates before production: an FTC/FDA regulatory audit, your brand guardrails, brand voice alignment, and platform ad policy for TikTok, Instagram, YouTube, and more. Scripts that fail are rewritten and re-checked, and the final gate is always a person.
What formats come out?
Short-form vertical video first: TikTok, Reels, Shorts. The same capsule and product references also drive image and photography work, so a campaign stays one visual family.
How long does a run take?
Research through approved, compliance-checked scripts happens in hours, not weeks. Render time depends on clip count and QA re-rolls. We would rather quote your case in the beta conversation than print a number here.
What are the beta terms?
Private beta, first cohort forming. Pricing is set at access, not on this page, and beta work is scoped with you directly. You keep full rights to approved output.
How does my Brand DNA actually drive the video?
50+ fields of your record shape every stage: voice fields steer the scripts, guardrail and claim fields feed compliance, visual and wardrobe fields dress the cast, product fields keep the label and ingredients honest.
What happens when a clip comes back weak?
Every rendered clip is judged by a vision model before you see it. Weak takes are regenerated rather than shipped, and the strongest take of each shot wins.
Your first production is the audition.
Request access and the pipeline runs for your brand: research, briefs, scripts, compliance, cast. You judge the output, not the promise.
Head to head