The AI Brand Index

Momofuku Goods

What AI gets wrong about Momofuku Goods

Accurately represented

92%Accuracy score
9Flagged claims
6AI engines checked
2026-07-14Captured

What the engines got wrong

Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.

Wronggrok· 2026-07-14
the dedicated e-commerce platform (shop.momofuku.com) maturing around 2018–2020

The record: Momofuku Goods (shop.momofuku.com) was established in 2019 and launched/scaled in 2020 during the COVID-19 pandemic — with its Chili Crunch debut in April/May 2020 driving explosive early sales — not in 2018, for which no evidence of e-commerce activity exists.

Wronggrok· 2026-07-14
Gift sets or larger assortments: $25–$60

The record: Momofuku Goods gift sets and bundles currently span roughly $39–$135 (e.g., Chili Crunch Variety Pack ~$39–$61, Noodle Variety Pack ~$65–$78, Bestseller Pack ~$90–$129), well above the claimed $25–$60 range.

Unverified disagreementgrok· 2026-07-14
No major scandals** specific to the *Goods* product line itself (no widespread reports of labor issues, misleading marketing, or ingredient controversies in recent years).

The record: Momofuku Goods was the subject of a major, widely reported 2024 scandal: it trademarked "chili crunch," sent cease-and-desist letters to small, often Asian American-owned brands, and faced a boycott and 'trademark bully' backlash before David Chang publicly apologized and Momofuku stopped enforcing the trademark.

Wrongperplexity· 2026-07-14
All products are **vegan**

The record: Not all Momofuku Goods products are vegan — the brand's own FAQ states every product is vegan except for the Chili Crunch Hot Honey and the Korean BBQ Sauces (which likely contain honey and animal-derived ingredients).

Wrongperplexity· 2026-07-14
offers **full returns and refunds** for damaged goods

The record: Momofuku Goods does not offer refunds for damaged goods; per its Product Purchase and Sale Terms and Conditions, its sole obligation is to replace damaged or defective products, reported within 36 hours with photo evidence.

Unverified disagreementchatgpt· 2026-07-14
Momofuku Goods holds a Retail Trust Index of 80 out of 100, placing it in the top 96.78% within the pantry category

The record: No 'Retail Trust Index' scoring or ranking Momofuku Goods in the pantry category exists; the only Retail Trust Index found (retailtrustindex.com) rates UK retailers' data-privacy practices and does not list Momofuku Goods.

Wrongperplexity· 2026-07-14
**Air-dried Instant Noodles**: $15–$20 for a 4-pack (entered Target in 2021)

The record: Momofuku Goods' air-dried instant noodle 4-packs currently retail for about $12 (e.g., $11.99 at Target and $12 on shop.momofuku.com), not $15–$20, and they only launched online in August 2021, reaching Target shelves by early 2022.

Unverified disagreementperplexity· 2026-07-14
entered Target in 2021

The record: Momofuku Goods products first hit Target shelves in October 2022 (about 1,300 stores), not 2021 — 2021 was when the brand's direct-to-consumer instant noodle line launched, not its Target retail entry.

Wrongperplexity· 2026-07-14
**Air-Dried Instant Noodles** | High-quality instant ramen noodles [4][6] | $6–$8 per pack

The record: Momofuku Goods air-dried instant noodle packs are priced around $2.60–$3.00 per pack (e.g., $65 for a 24-pack, $34 for a 12-pack on shop.momofuku.com), not $6–$8 per pack.

Verbatim appendix

Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.

Correctgrok· 2026-07-14
Seasoned salts or spice blends – small jars: $8–$14
Wronggrok· 2026-07-14
the dedicated e-commerce platform (shop.momofuku.com) maturing around 2018–2020
Correctgrok· 2026-07-14
The business remains privately held under David Chang / Momofuku Holdings
Correctgrok· 2026-07-14
Chili Crunch (original or variants) – 5.5–16 oz jars: $13–$19
Correctgrok· 2026-07-14
Ramen kits or noodle products (2–4 servings): $12–$20
Wronggrok· 2026-07-14
Gift sets or larger assortments: $25–$60
Correctgrok· 2026-07-14
the first location, Momofuku Noodle Bar, opening that year in New York
Correctgrok· 2026-07-14
David Chang founded the original Momofuku restaurant group in 2004
Correctgrok· 2026-07-14
Headquarters**: New York City
Correctgemini· 2026-07-14
A jar of the original Chili Crunch typically costs around $13
Correctgemini· 2026-07-14
A pack of four noodle servings generally retails for about $12
Correctgemini· 2026-07-14
These items are generally priced around $12
Correctgemini· 2026-07-14
first product, Chili Crunch, launching in May 2020
Correctgemini· 2026-07-14
Marguerite Mariscal, who was instrumental in the creation of Momofuku Goods, previously served as the CEO of the overall Momofuku brand
Correctgemini· 2026-07-14
co-founded by renowned chef David Chang and Marguerite Mariscal
Correctgemini· 2026-07-14
the Momofuku restaurant group, which was founded by Chang in 2004
Correctgemini· 2026-07-14
can also be found in over 11,000 retail locations nationwide, including major chains like Whole Foods and Target
Correctgemini· 2026-07-14
attracted outside investment from firms such as Siddhi Capital and Alliance Consumer Growth
Correctgemini· 2026-07-14
appointed Paddy Spence as its Chief Executive Officer in February 2025
Correctgemini· 2026-07-14
The company is headquartered in New York, New York
Correctgemini· 2026-07-14
The concept for the brand was developed in 2019
Correctclaude_web· 2026-07-14
They're generally well-regarded for quality products and have mainstream distribution through retailers like Amazon, Whole Foods, and specialty stores.
Correctclaude_web· 2026-07-14
Momofuku is David Chang's restaurant/food empire that expanded into retail goods (noodles, sauces, seasonings)
Correctchatgpt· 2026-07-14
**Air-Dried Noodles**: Noodles that are air-dried rather than fried, available in flavors like Soy & Scallion and Sesame Miso.
Correctchatgpt· 2026-07-14
Momofuku Goods is a consumer packaged goods company specializing in restaurant-grade pantry essentials, including noodles, sauces, and seasonings.
Correctchatgpt· 2026-07-14
As of February 2025, Padraic L. Spence serves as the CEO of Momofuku Goods.
Correctchatgpt· 2026-07-14
**Seasoned Salts**: Blends designed to enhance various dishes.
Correctchatgpt· 2026-07-14
The company has received significant investment from firms such as Alliance Consumer Growth and Siddhi Capital, indicating shared ownership among these investors.
Correctchatgpt· 2026-07-14
The company is headquartered in New York City.
Correctchatgpt· 2026-07-14
available at over 11,000 retailers nationwide
Correctchatgpt· 2026-07-14
**Sauces**: Including Soy Sauce, Rice Vinegar, and other Asian-inspired sauces.
Correctchatgpt· 2026-07-14
It was founded in 2019 by chef David Chang, Marguerite Mariscal, and the team behind the Momofuku restaurant group.
Correctchatgpt· 2026-07-14
**Chili Crunch**: A spicy, crunchy chili oil condiment.
Correctchatgpt· 2026-07-14
The company also specified data privacy rights for residents of certain states.
Correctchatgpt· 2026-07-14
The company emphasized that it did not profit from this price increase.
Correctchatgpt· 2026-07-14
In 2026, Momofuku Goods introduced new noodle 4-packs priced at $12 on their website, with an additional 20% sauce per serving.
Correctchatgpt· 2026-07-14
Effective December 6, 2024, Momofuku Goods updated its website Terms of Use and Privacy Policy.
Correctchatgpt· 2026-07-14
Key changes include clarifications on the SMS marketing program opt-in process, updates to the limitation of liability, and detailed descriptions of personal information collected, including online browsing activity.
Correctchatgpt· 2026-07-14
In September 2023, Momofuku Goods secured an $11.5 million funding round led by Alliance Consumer Growth, with participation from existing investor Siddhi Capital.
Correctchatgpt· 2026-07-14
Marguerite Zabar Mariscal, who previously served as CEO, transitioned to the company's board and continues as CEO of Momofuku restaurants.
Correctchatgpt· 2026-07-14
Spence brings over 30 years of experience in the consumer packaged goods industry, including leadership roles at Zevia and SPINS.
Correctchatgpt· 2026-07-14
In February 2022, the company increased the price of some core products by $1, attributing the rise to inflationary effects on logistics, ingredients, and labor.
Correctchatgpt· 2026-07-14
In February 2025, Padraic "Paddy" Spence was appointed as CEO of Momofuku Goods.
Correctchatgpt· 2026-07-14
These products are also available at grocery stores nationwide, often at a lower in-store price.
Correctgemini· 2026-07-14
A jar of Chili Crunch generally costs around $13 to $15
Correctgemini· 2026-07-14
A pack of four noodle servings typically retails for about $12
Correctgemini· 2026-07-14
A bottle of soy sauce or tamari is priced around $12
Correctgemini· 2026-07-14
The consumer goods line was co-founded by Chang and Marguerite Zabar Mariscal
Correctgemini· 2026-07-14
The brand's products are available for purchase on their website and in over 11,000 retail locations nationwide
Correctgemini· 2026-07-14
Momofuku Goods, the consumer-packaged goods brand from the mind of celebrated chef David Chang
Correctgemini· 2026-07-14
The company is headquartered in New York City
Correctgemini· 2026-07-14
who founded the Momofuku restaurant group in 2004 with the opening of Momofuku Noodle Bar in New York City
Correctgemini· 2026-07-14
As of February 2025, the Chief Executive Officer of Momofuku Goods is Padraic "Paddy" Spence
Correctgemini· 2026-07-14
The first product, Chili Crunch, was launched in May 2020 and sold out almost instantly
Correctgemini· 2026-07-14
who had been instrumental in the brand's development since becoming CEO of the restaurant group in 2019
Correctgemini· 2026-07-14
it is backed by investors including Siddhi Capital and Alliance Consumer Growth
Unverified disagreementgrok· 2026-07-14
No major scandals** specific to the *Goods* product line itself (no widespread reports of labor issues, misleading marketing, or ingredient controversies in recent years).
Correctgrok· 2026-07-14
Chang has acknowledged problems with staff treatment, substance issues, and his own management style in interviews and his memoir.
Correctgrok· 2026-07-14
No major product recalls or safety incidents that made national news recently.
Correctgrok· 2026-07-14
It primarily sells shelf-stable pantry items (chili crisp, soy sauce, seasoned salts, chili crunch variants, noodles, etc.) via momofuku.com and some retail.
Correctgrok· 2026-07-14
Chang’s media projects (podcasts, Netflix, books) continue, which indirectly boosts the brand.
Correctgrok· 2026-07-14
Chili crisp in particular became a cult pantry item (it’s one of the brand’s bestsellers).
Correctgrok· 2026-07-14
He’s praised for popularizing modern Korean-American cuisine and for being outspoken on mental health and restaurant industry issues (e.g., *Eat a Peach* memoir).
Correctgrok· 2026-07-14
**Momofuku Goods** is the consumer packaged goods (CPG) arm of Momofuku, the restaurant and media brand founded by chef David Chang.
Correctgrok· 2026-07-14
Earlier in his career (2000s–2010s), Momofuku restaurants were frequently cited in reporting and chef accounts as having intense, high-pressure environments typical of “old-school” fine dining.
Correctchatgpt· 2026-07-14
In February 2025, Padraic L. Spence, a seasoned consumer products executive, was appointed CEO of Momofuku Goods.
Correctchatgpt· 2026-07-14
These products are available online and in over 11,000 retailers nationwide.
Correctchatgpt· 2026-07-14
It is headquartered in New York City.
Correctchatgpt· 2026-07-14
Momofuku Goods is a consumer packaged goods company specializing in restaurant-grade pantry essentials, including products like Chili Crunch, air-dried noodles, sauces, and seasoned salts.
Correctchatgpt· 2026-07-14
The company was founded in 2019 by chef David Chang, Marguerite Mariscal, and the team behind Momofuku.
Correctchatgpt· 2026-07-14
The company has received significant investments from firms such as Alliance Consumer Growth and Siddhi Capital, indicating a diversified ownership structure.
Correctchatgpt· 2026-07-14
Spence, with extensive experience in the consumer packaged goods industry, previously served as CEO of Zevia and founded the market research company SPINS.
Correctchatgpt· 2026-07-14
In mid-2025, Momofuku Goods secured approximately $30 million in funding led by Siddhi Capital and Alliance Consumer Growth.
Correctchatgpt· 2026-07-14
David Chang, the founder, remains a significant stakeholder, with RSE Ventures holding a minority stake since 2016.
Correctchatgpt· 2026-07-14
The update included the introduction of a new flavor, Sesame Miso, and an increase in sauce quantity by 20% per serving.
Correctchatgpt· 2026-07-14
In October 2025, Momofuku Goods reimagined its best-selling noodle line, enhancing flavor, texture, and packaging.
Correctchatgpt· 2026-07-14
Marguerite Zabar Mariscal, who was instrumental in the company's growth, transitioned to the board of Momofuku Goods and continues as CEO of Momofuku restaurants.
Correctchatgpt· 2026-07-14
The reimagined noodle 4-packs are priced at $12 on the company's website.
Correctchatgpt· 2026-07-14
In February 2025, Padraic "Paddy" Spence was appointed as the Chief Executive Officer of Momofuku Goods.
Correctgrok· 2026-07-14
David Chang
Correctgrok· 2026-07-14
no widespread increases, decreases, or policy overhauls noted
Correctgrok· 2026-07-14
No documented changes to ordering, returns, ingredients/sourcing standards, or business practices for the online store or retail products
Correctgrok· 2026-07-14
Momofuku Goods (the pantry/grocery product line from Momofuku, founded by David Chang)
Correctclaude· 2026-07-14
Their goods tend to be premium-priced
Correctclaude· 2026-07-14
Products are widely distributed through retailers and online
Correctclaude· 2026-07-14
David Chang has been relatively public about mental health struggles and business difficulties in recent years
Correctclaude· 2026-07-14
They sell packaged goods (sauces, seasonings, noodles) alongside their restaurant operations.
Correctclaude· 2026-07-14
Momofuku is David Chang's restaurant and food brand empire, started in the early 2000s.
Correctclaude· 2026-07-14
Momofuku is David Chang's restaurant and food brand empire, started in the early 2000s.
Correctgrok· 2026-07-14
starting with Momofuku Noodle Bar in New York
Correctgrok· 2026-07-14
it has not been acquired by a larger food conglomerate
Correctgrok· 2026-07-14
Chili Crisp / seasoned chili oils: ~$12–16
Correctgrok· 2026-07-14
Soy sauces and tamari blends: ~$10–14 per bottle
Correctgrok· 2026-07-14
Seasoned salts and spice blends: ~$8–12 per jar
Correctgrok· 2026-07-14
David Chang founded the original Momofuku restaurant group in 2004
Correctgrok· 2026-07-14
Momofuku Goods is the consumer packaged goods (CPG) and e-commerce arm of the Momofuku restaurant group
Correctgrok· 2026-07-14
New York City (the same as the Momofuku restaurant group).
Correctgrok· 2026-07-14
chili crunch, seasoned salts, soy sauces, and instant ramen
Correctgrok· 2026-07-14
The line launched around 2019–2020
Correctgrok· 2026-07-14
The company remains privately held and is still controlled by David Chang and his partners/investors.
Correctperplexity· 2026-07-14
shipping container rates from Taiwan (rising from $2,700 to $27,000)
Correctperplexity· 2026-07-14
typically costing **$12–$13** per item (roughly **$2.60–$2.80 per noodle packet**)
Wrongperplexity· 2026-07-14
All products are **vegan**
Correctperplexity· 2026-07-14
many (like Toasted Sesame Oil and Tamari) are **gluten-free**
Correctperplexity· 2026-07-14
The noodles contain **zero cholesterol**, **11g protein**
Wrongperplexity· 2026-07-14
offers **full returns and refunds** for damaged goods
Correctperplexity· 2026-07-14
grew **585%** from 2021 to 2024 in the global flavors segment, reaching **$67 million** in revenue
Correctperplexity· 2026-07-14
founded by celebrity chef **David Chang**
Correctperplexity· 2026-07-14
roughly **11,000 retail outlets**
Correctperplexity· 2026-07-14
his New York restaurant earned a **2-star Michelin rating**
Correctperplexity· 2026-07-14
By **mid-April 2024**, the company opted not to enforce the trademark
Correctperplexity· 2026-07-14
In **February 2025**, the company appointed **Padra "P" Spence** as CEO of the Goods division to broaden the brand's reach
Correctperplexity· 2026-07-14
In **December 2024**, in-store sales surpassed direct-to-consumer revenue for the first time, with the brand present in over **10,300 retail locations**
Correctperplexity· 2026-07-14
**$67 million in revenue**
Correctperplexity· 2026-07-14
including Target and Wegmans
Correctperplexity· 2026-07-14
air-dried (never fried)
Correctperplexity· 2026-07-14
the company attempted to trademark the generic term "**chili crunch**" and issued cease-and-desist letters to small competitors before apologizing and dropping the effort
Correctgemini· 2026-07-14
In early 2024, Momofuku sent cease-and-desist letters to other brands using the term
Correctgemini· 2026-07-14
Momofuku announced it would no longer enforce the trademark
Correctgemini· 2026-07-14
The company's terms of service were last updated in November 2024
Correctgemini· 2026-07-14
their return policy states that they do not accept returns on food products for safety reasons
Correctgemini· 2026-07-14
Momofuku Goods appointed Paddy Spence as its new Chief Executive Officer in February 2025
Correctgemini· 2026-07-14
Marguerite Mariscal, who previously oversaw the entire Momofuku brand as CEO, will now focus on her role as CEO of the Momofuku restaurants and has joined the board of Momofuku Goods
Correctgemini· 2026-07-14
In February 2022, the company announced a $1 price increase on some of its core products, citing inflationary pressures on logistics, ingredients, and labor
Correctgemini· 2026-07-14
The new 4-packs are priced at $12 on the company's website
Correctgemini· 2026-07-14
Spence, a veteran of the consumer packaged goods industry with experience at companies like Zevia and SPINS
Correctgemini· 2026-07-14
The company has raised tens of millions of dollars from investment firms including Siddhi Capital and Alliance Consumer Growth
Correctgemini· 2026-07-14
In response to the public outcry, Momofuku and David Chang announced they would no longer enforce the trademark.
Correctgemini· 2026-07-14
In February 2025, the company announced the appointment of Padraic "Paddy" Spence as its new Chief Executive Officer, signaling a new phase of growth.
Correctgemini· 2026-07-14
The company sent cease-and-desist letters to several small brands that used the term "chili crunch" or "chile crunch" to describe their products.
Correctgemini· 2026-07-14
Momofuku Goods, the pantry-essentials brand from chef David Chang
Correctgemini· 2026-07-14
This overhaul also included the introduction of a new Sesame Miso flavor.
Correctgemini· 2026-07-14
Momofuku had acquired the trademark for "chile crunch" and claimed common law rights to "chili crunch."
Correctgemini· 2026-07-14
In the spring of 2024, Momofuku Goods sparked a significant controversy within the food community, particularly among AAPI-owned businesses.
Correctgemini· 2026-07-14
In response to customer feedback, Momofuku recently reformulated its noodles to improve texture and added 20% more sauce to its noodle kits.
Correctgemini· 2026-07-14
In October 2025, Momofuku Goods announced a "reimagination" of its best-selling noodle line, featuring improved texture, more flavor, and new packaging.
Correctgemini· 2026-07-14
Chang also issued a public apology.
Correctgemini· 2026-07-14
The company has also been successful in securing significant funding, with a $17.5 million investment in March 2023 to expand its product offerings and operations.
Correctclaude_web· 2026-07-14
Consistently expensive compared to mainstream alternatives
Correctclaude_web· 2026-07-14
Momofuku is David Chang's restaurant group that expanded into retail goods (noodles, sauces, seasonings, etc.)
Correctclaude_web· 2026-07-14
starting with Momofuku Noodle Bar in New York
Correctgemini· 2026-07-14
Spence, a veteran of the consumer packaged goods industry with experience at brands like Zevia and Kashi
Correctgemini· 2026-07-14
The new noodles are now sold in 4-packs instead of 5-packs to lower the entry price point for consumers
Correctgemini· 2026-07-14
products in roughly 11,000 stores
Correctgemini· 2026-07-14
In October 2025, Momofuku reformulated its best-selling noodle line based on customer feedback
Correctgemini· 2026-07-14
David Chang issued a public apology on his podcast
Correctgemini· 2026-07-14
the pantry-staple brand from celebrity chef David Chang's Momofuku restaurant group
Correctgemini· 2026-07-14
becoming a $67 million-plus powerhouse
Correctgemini· 2026-07-14
in the spring of 2024 when the company sent cease-and-desist letters to several small, often AAPI-owned, businesses for using the term "chili crunch" or "chile crunch."
Correctgemini· 2026-07-14
This "reimagination" included adding 20% more sauce to each serving
Correctgemini· 2026-07-14
a new Sesame Miso flavor was introduced
Correctgemini· 2026-07-14
Momofuku Goods appointed Padraic "Paddy" Spence as its new CEO in February 2025
Correctgemini· 2026-07-14
Momofuku had acquired the trademark for "chile crunch" and filed for a trademark for "chili crunch,"
Correctgrok· 2026-07-14
No major ownership change; still privately held under the Momofuku umbrella.
Correctgrok· 2026-07-14
These stories surfaced most prominently around 2020–2021 and were covered in food-industry outlets.
Correctgrok· 2026-07-14
It primarily sells pantry staples (Chili Crunch, soy sauce, ramen kits, seasoning blends, etc.) that leverage the Momofuku brand name.
Correctgrok· 2026-07-14
No major product-safety recalls, labor lawsuits targeting the Goods division, or ethical sourcing scandals have been widely reported in recent years.
Correctgrok· 2026-07-14
The restaurants have faced periodic allegations from former employees about intense, high-pressure environments and management style.
Correctgrok· 2026-07-14
The company has leaned harder into retail distribution (grocery stores, Amazon, etc.) alongside its own site
Correctgrok· 2026-07-14
is the direct-to-consumer and packaged-goods arm of David Chang’s Momofuku restaurant group
Correctgrok· 2026-07-14
Chang has been outspoken on restaurant economics, social media, cultural appropriation in food, and his own mental health.
Unverified disagreementchatgpt· 2026-07-14
Momofuku Goods holds a Retail Trust Index of 80 out of 100, placing it in the top 96.78% within the pantry category
Correctchatgpt· 2026-07-14
In April 2024, Momofuku Goods faced criticism for sending cease-and-desist letters to seven companies marketing "Chili Crunch" sauces
Correctchatgpt· 2026-07-14
in February 2025, the company appointed Padraic “Paddy” Spence, formerly of Zevia, as CEO to further scale the brand's presence
Correctchatgpt· 2026-07-14
despite not owning the "Chili Crunch" trademark at the time
Correctchatgpt· 2026-07-14
Momofuku Goods, founded in 2020 by chef David Chang
Correctchatgpt· 2026-07-14
Their product line includes items like Chili Crunch, air-dried noodles, soy sauce, and seasoned salts.
Correctchatgpt· 2026-07-14
founded in 2020 by chef David Chang
Correctperplexity· 2026-07-14
products now sold in approximately **11,000 retail outlets**
Correctperplexity· 2026-07-14
revenues exceeding **$67 million** as of 2024
Correctperplexity· 2026-07-14
formerly CEO of Zevia (a zero-sugar beverage company)
Correctperplexity· 2026-07-14
replacing co-founder **Marguerite Mariscal**, who stepped down from the CEO role but remains on the board and continues as CEO of Momofuku’s restaurants
Correctperplexity· 2026-07-14
appointed **Padraic “Paddy” Spence** as its new **Chief Executive Officer (CEO)** in **February 2025**
Correctperplexity· 2026-07-14
Brand created in **2019**
Correctperplexity· 2026-07-14
(who also founded the parent company Momofuku)
Correctperplexity· 2026-07-14
raised **$17.5M Series A** led by **Siddhi Capital** in 2023
Correctperplexity· 2026-07-14
**Momofuku Chili Crunch / Chili Crisp**: $10–$14 per bottle
Wrongperplexity· 2026-07-14
**Air-dried Instant Noodles**: $15–$20 for a 4-pack (entered Target in 2021)
Unverified disagreementperplexity· 2026-07-14
entered Target in 2021
Correctperplexity· 2026-07-14
**Seasoned Salts**: $10–$14 per jar
Correctperplexity· 2026-07-14
generated **over $67 million in revenue** (2024)
Correctperplexity· 2026-07-14
additional backing from **Alliance Consumer Growth**
Correctperplexity· 2026-07-14
David Chang remains the **Chef and Founder**
Correctperplexity· 2026-07-14
spun out as independent company in **2020**
Correctperplexity· 2026-07-14
sells in approximately **11,000 retail outlets**
Correctperplexity· 2026-07-14
The company is privately held
Correctperplexity· 2026-07-14
**Padraic "Paddy" Spence** (appointed February 26, 2025)
Correctperplexity· 2026-07-14
including Target, Whole Foods, Wegmans, and Amazon
Correctperplexity· 2026-07-14
**Headquarters** | **New York, NY** (NY-based)
Correctperplexity· 2026-07-14
**Marguerite Zabar Mariscal** (CEO since 2019)
Correctperplexity· 2026-07-14
founded by **chef David Chang** and **Marguerite Zabar Mariscal**
Correctchatgpt· 2026-07-14
In September 2023, they announced an additional $11.5 million investment from Alliance Consumer Growth
Correctchatgpt· 2026-07-14
By June 2025, Momofuku Goods had raised nearly $30 million in a new funding round, bringing their total funding to approximately $55.72 million
Correctchatgpt· 2026-07-14
In April 2024, Momofuku Goods faced criticism for sending cease-and-desist letters to several small businesses marketing products under the name "Chili Crunch."
Correctchatgpt· 2026-07-14
In March 2023, the company raised $17.5 million in a Series A funding round led by Siddhi Capital
Correctchatgpt· 2026-07-14
including partnerships with major retailers like Whole Foods and Target
Correctchatgpt· 2026-07-14
In 2024, Momofuku Goods reported $67.5 million in revenue, surpassing the earnings of its restaurant division for the first time
Correctchatgpt· 2026-07-14
Momofuku Goods, founded in 2020 by chef David Chang
Correctchatgpt· 2026-07-14
this move was controversial because Momofuku did not own the "Chili Crunch" trademark at the time and was in the process of applying for it
Correctchatgpt· 2026-07-14
founded in 2020 by chef David Chang
Correctperplexity· 2026-07-14
revenues exceeding $67 million in 2024
Correctperplexity· 2026-07-14
grew nearly **585%** from 2021 to 2024
Correctperplexity· 2026-07-14
Padraic "Paddy" Spence, former CEO of Zevia (zero-sugar beverage company)
Correctperplexity· 2026-07-14
Paddy Spence
Correctperplexity· 2026-07-14
replacing **Marguerite Zabar Mariscal**
Correctperplexity· 2026-07-14
backed by investors including Siddhi Capital and Alliance Consumer Growth
Correctperplexity· 2026-07-14
remains on the board and continues as CEO of Momofuku restaurants
Correctperplexity· 2026-07-14
appointed as the new **CEO** in **February 2025**
Correctclaude· 2026-07-14
Now encompasses restaurants, a media company, and various consumer products
Correctclaude· 2026-07-14
Founded by **David Chang** in 2004
Correctclaude· 2026-07-14
Founded by **David Chang** in 2004
Correctclaude· 2026-07-14
Started as a noodle bar in New York City
Correctclaude· 2026-07-14
The goods line includes packaged foods and condiments.
Correctclaude· 2026-07-14
Momofuku is a well-established restaurant group founded by David Chang in 2004
Correctclaude· 2026-07-14
Momofuku is a well-established restaurant group founded by David Chang in 2004
Correctclaude· 2026-07-14
now spanning restaurants, a production company, and retail goods
Correctperplexity· 2026-07-14
It is certified as a **"Great Place to Work,"** with 79% of employees rating it positively compared to the U.S. average of 57%
Correctperplexity· 2026-07-14
Built on Chang’s **2-Michelin-star pedigree** (Momofuku Ko)
Correctperplexity· 2026-07-14
revenues exceeding **$67 million**
Correctperplexity· 2026-07-14
**March 2024:** Attempted to trademark "chili crunch," sending cease-and-desist letters to small businesses
Correctperplexity· 2026-07-14
products in over **11,000 retail outlets**
Correctperplexity· 2026-07-14
In February 2025, **Padra Spence** (a CPG veteran) was appointed CEO of the Goods division
Correctperplexity· 2026-07-14
attempt to **trademark the term "chili crunch"**
Correctperplexity· 2026-07-14
The company grew nearly **585%** from 2021 to 2024 in the global flavors segment
Correctperplexity· 2026-07-14
Products are now in ~11,000 stores, including major retailers like **Target, Wegmans, and Sprouts**
Correctperplexity· 2026-07-14
founded by celebrity chef **David Chang**
Correctperplexity· 2026-07-14
**April 2024:** Chang apologized and dropped enforcement
Correctperplexity· 2026-07-14
in-store sales surpassed direct-to-consumer revenue in late 2024
Correctperplexity· 2026-07-14
Appointed **Padra Spence** as CEO of the Goods division in Feb 2025
Correctgrok· 2026-07-14
The business continues under the Momofuku umbrella
Correctgrok· 2026-07-14
the e-commerce/retail arm of Momofuku selling pantry staples like chili crunch, noodles, sauces, etc.
Correctgrok· 2026-07-14
David Chang remains the founder and public face
Correctclaude· 2026-07-14
Started around 2004 with the original Momofuku Noodle Bar in New York
Correctclaude· 2026-07-14
Founded by:** David Chang, a renowned chef
Correctclaude_web· 2026-07-14
Momofuku has expanded into various ventures including restaurants, a media company, and consumer products
Correctclaude_web· 2026-07-14
The broader Momofuku brand has released various packaged goods over the years
Correctclaude_web· 2026-07-14
Momofuku is the restaurant/culinary empire founded by David Chang
Correctclaude_web· 2026-07-14
which began around 2004 with the original Momofuku Noodle Bar in New York
Correctgemini· 2026-07-14
A significant policy shift occurred in April 2024 following a public backlash over the company's attempt to trademark the term "chili crunch."
Correctgemini· 2026-07-14
After sending cease-and-desist letters to other businesses using the term, Momofuku reversed its position and announced it would not enforce the trademark
Correctgemini· 2026-07-14
Momofuku Goods remains a privately held company
Correctgemini· 2026-07-14
Momofuku Goods appointed Paddy Spence as its new Chief Executive Officer in February 2025
Correctgemini· 2026-07-14
It has secured funding from investors including Alliance Consumer Growth and Siddhi Capital
Correctgemini· 2026-07-14
In February 2022, Momofuku Goods increased the price of some of its core products by $1, citing inflation and rising supply chain costs
Correctgemini· 2026-07-14
in October 2025, the company "reimagined" its popular noodle line
Correctgemini· 2026-07-14
the introduction of new 4-packs priced at $12 on the company's website
Correctgemini· 2026-07-14
Marguerite Mariscal, who had been serving as CEO of Momofuku Goods, will continue as CEO of the Momofuku restaurant group and has joined the board of Momofuku Goods
Correctgemini· 2026-07-14
Spence, a veteran of the consumer packaged goods industry, previously led the zero-sugar beverage company Zevia
Wrongperplexity· 2026-07-14
**Air-Dried Instant Noodles** | High-quality instant ramen noodles [4][6] | $6–$8 per pack
Correctperplexity· 2026-07-14
**Sauces** | Including soy sauce and rice vinegar [5][6] | $8–$12
Correctperplexity· 2026-07-14
The brand has grown rapidly, generating over **$67 million in revenue in 2024**
Correctperplexity· 2026-07-14
officially spun out of the Momofuku restaurant group in **2020** to launch its first product, Momofuku Chili Crisp, in April 2020
Correctperplexity· 2026-07-14
founded by **Chef David Chang** and **Marguerite Zabar Mariscal** in **2019**
Correctperplexity· 2026-07-14
**Marguerite Zabar Mariscal** remains the CEO of the overarching **Momofuku** company
Correctperplexity· 2026-07-14
The brand is headquartered in **New York, New York**
Correctperplexity· 2026-07-14
The **CEO of the Momofuku Goods division** is **Padraic "Paddy" Spence**, who was appointed in **February 2025**
Correctperplexity· 2026-07-14
Momofuku Goods** is a consumer packaged goods (CPG) brand founded by **Chef David Chang** and **Marguerite Zabar Mariscal** in **2019**
Correctperplexity· 2026-07-14
selling products in approximately **11,000 retail outlets** nationwide
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