Dr. Squatch
What AI gets wrong about Dr. Squatch
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
It is privately held
The record: Dr. Squatch is no longer privately held; it was acquired by Unilever in June 2025 for $1.5 billion.
still founder-led with private equity/investor backing
The record: Dr. Squatch was acquired by Unilever for $1.5 billion in June 2025, ending its private equity ownership under Summit Partners.
The company has stayed private
The record: Dr. Squatch was acquired by Unilever in June 2025 for $1.5 billion and is no longer private.
Jack Haldrup, the founder, continues to serve as the CEO
The record: Josh Friedman is the current CEO of Dr. Squatch as of 2025, following the company's acquisition by Unilever; Jack Haldrup is the founder but no longer serves as CEO.
bar soaps typically priced around $7 per bar
The record: Dr. Squatch bar soaps are typically priced around $7.98 per bar, not $7.
body washes around $10 per bottle
The record: Dr. Squatch body washes currently cost $14 per 14 oz bottle, not $10 per bottle.
As of July 2026, Jack Haldrup continues to serve as the company's CEO
The record: As of July 2026, Josh Friedman serves as the company's CEO, having taken the role by June 2025 when Unilever acquired Dr. Squatch. Jack Haldrup is the Founder but is no longer listed as CEO in current leadership sources.
**headquartered in San Diego, California**
The record: Dr. Squatch was founded in San Diego in 2013 but is now headquartered in Marina del Rey, California, not San Diego.
Jack Haldrup remains the **CEO**
The record: Josh Friedman is the current CEO of Dr. Squatch; Jack Haldrup is the founder but is no longer serving as CEO.
Jack Dwyer (co-founder) serves as CEO
The record: Jack Haldrup is the founder and CEO of Dr. Squatch, not Jack Dwyer.
Dr. Squatch's current Founder & CEO is Jack Haldrup
The record: Josh Friedman is the current CEO of Dr. Squatch as of 2025, though Jack Haldrup remains as Founder.
Dr. Squatch's current Founder & CEO is Jack Haldrup
The record: Josh Friedman is Dr. Squatch's current CEO, having joined the company in 2019; Jack Haldrup is the founder but is no longer the CEO.
deodorants and conditioners are priced around $16
The record: Dr. Squatch deodorants are priced at $13 per stick (or $13.98 at Walmart), and conditioners are $13 on subscription or $17 at regular price, not around $16.
Founded in 2013 by Jack McGarry.
The record: Dr. Squatch was founded in 2013 by Jack Haldrup, not Jack McGarry.
Founded in 2013 by Jack McGarry.
The record: Dr. Squatch was founded in 2013 by Jack Haldrup, not Jack McGarry.
a majority stake was sold to private-equity firm **Advent International** in 2022.
The record: Summit Partners, not Advent International, acquired a majority stake in Dr. Squatch in 2022.
- https://pe-insights.com/summit-exits-dr-squatch-as-unilever-taps-400m-grooming-brand-for-global-growth/
- https://wildtimbersoap.com/blogs/news/is-dr-squatch-still-worth-it-after-the-unilever-acquisition
- https://wwd.com/beauty-industry-news/skin-care/unilever-personal-care-acquisition-dr-squatch-1237941602/
- https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
Dr. Squatch's Return/Refund Policy was updated with an effective date of June 26, 2025.
The record: Return/refund policy update date cannot be verified against site content.
a majority stake was sold to private-equity firm **Advent International** in 2022.
The record: Summit Partners, not Advent International, acquired a majority stake in Dr. Squatch in 2022.
the current CEO is **Jake Bohlander** (appointed after the Advent investment).
The record: Dr. Squatch's current CEO is Jack Haldrup (founder) and Josh Friedman (CEO who joined in 2019). There is no record of Jake Bohlander being CEO of Dr. Squatch.
- https://www.cbinsights.com/company/dr-squatch-soap-co/people
- https://rocketreach.co/dr-squatch-management_b5fc4178f65509c1
- https://craft.co/dr-squatch-soap/executives
- https://www.glossy.co/beauty/josh-friedman-dr-squatch-glossy-50-2025/
- https://www.glossy.co/beauty/post-acquisition-dr-squatch-plans-to-become-an-icon-brand/
Shave products and face wash: $15–$20.
The record: Dr. Squatch face wash is priced at $12.00–$12.98 and shave butter at $10.00–$12.00, below the claimed $15–$20 range.
It remains privately held (backed by growth-equity investors such as L Catterton).
The record: Dr. Squatch was acquired by Unilever on June 23, 2025, and is no longer privately held.
The current CEO is Aaron Calhoon.
The record: Dr. Squatch's Founder and CEO is Jack Haldrup, not Aaron Calhoon.
finalized in **June 2025**
The record: Unilever announced an agreement to acquire Dr. Squatch on June 23, 2025, but the transaction was not finalized until later; it was expected to close later in 2025 subject to regulatory approvals.
The company remains privately held with no announced acquisition, sale, or shift in controlling investors.
The record: Dr. Squatch was acquired by Unilever on September 2, 2025, from private equity firm Summit Partners for €1,243 million (~$1.5 billion).
No CEO, founder, or executive turnover has been announced in the past 12–18 months.
The record: Josh Friedman currently serves as Chief Executive Officer at Dr. Squatch alongside Founder Jack Haldrup, representing executive leadership restructuring within the past 18 months, particularly following the company's June 2025 acquisition by Unilever.
- https://www.glossy.co/beauty/josh-friedman-dr-squatch-glossy-50-2025/
- https://www.unileverusa.com/news/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
- https://theorg.com/org/dr-squatch-soap-co/teams/leadership-team
- https://rocketreach.co/dr-squatch-management_b5fc4178f65509c1
The company remains privately held.
The record: Dr. Squatch was acquired by Unilever in June 2025 for $1.5 billion from private equity firm Summit Partners, and is no longer privately held.
It has not been acquired by Unilever, Procter & Gamble, or any other strategic buyer.
The record: Dr. Squatch was acquired by Unilever in September 2025 for approximately €1.243 billion (reported as $1.5 billion USD).
It continues under its existing investors (primarily growth-equity backed).
The record: Dr. Squatch was acquired by Unilever in September 2025 and is no longer controlled by its growth equity investors; it is now a subsidiary of Unilever.
No CEO, CMO, or other C-suite departures or high-profile hires have been disclosed in recent filings, press releases, or credible news coverage.
The record: Josh Friedman transitioned from Chief Marketing Officer to Chief Executive Officer at Dr. Squatch, as evidenced by current listings on RocketReach, LinkedIn, and other business databases showing him in the CEO role.
Dr. Squatch maintains a "Sudisfaction Guarantee" return and refund policy, which was updated on June 26, 2025
The record: Dr. Squatch does maintain a 'Sudisfaction Guarantee' return and refund policy, but no web sources confirm the specific June 26, 2025 update date.
the brand removed "no harsh" claims from packaging, added "dermatologist tested" and "certified B," and altered the formula for products like "Fresh Falls"
The record: Dr. Squatch currently maintains 'no harsh' claims on packaging and its website, emphasizes natural formulas and ingredients, achieved B Corp certification in 2023 (not listed as 'certified B'), and I found no evidence the Fresh Falls formula was altered or that dermatologist testing claims were added.
**$9–$10 per bar**
The record: Dr. Squatch bar soap is currently priced at approximately $7–$8 per bar at major retailers like Walmart and Amazon, not $9–$10 per bar.
Body wash, shampoo, conditioner, hair paste, beard oil: $12–$18.
The record: Current pricing data for individual Dr. Squatch products could not be fully verified; body wash was found at approximately $17.50 per unit on Amazon (2-pack at $35), but specific current prices for shampoo, conditioner, hair paste, and beard oil are not accessible in search results.
The company now generates **~$6 million annually**
The record: Dr. Squatch generated an estimated $400 million in revenue in 2024, not $6 million annually.
In June 2025, the company was acquired by Unilever for $1.5 billion from Summit Partners
The record: In June 2025, Unilever announced it had signed an agreement to acquire Dr. Squatch from Summit Partners, but the financial terms were not officially disclosed by Unilever; the $1.5 billion figure is an unconfirmed report.
- https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
- https://www.summitpartners.com/news/unilever-to-acquire-mens-personal-care-brand-dr-squatch
- https://www.privateequitywire.co.uk/summit-partners-exits-dr-squatch-in-1-5bn-sale-to-unilever/
- https://www.mintel.com/insights/consumer-research/unilever-acquires-dr-squatch-cpg-brand-strategy-analysis/
The founder-led executive team has stayed stable.
The record: Dr. Squatch's executive team structure changed significantly: Josh Friedman joined as CEO in 2019, and in June 2025 the company was acquired by Unilever for $1.5 billion, ending founder-led independence.
often $8–10+ per bar of soap
The record: Engine cites $8–10+ per bar pricing; site content does not display specific product prices in the provided data.
**Glassdoor reviews** show a low **employee rating of 2.6/5**
The record: Engine cites Glassdoor employee rating of 2.6/5 from 59 reviews; site content does not verify employee satisfaction metrics.
The company's Terms of Use were last updated on December 5, 2022
The record: Terms of Use update date cannot be verified against site content.
the program features three tiers—Squatch Man, Squatch Legend, and Squatch Champion—each requiring a minimum spend within a rolling year to maintain status.
The record: Site content does not contain loyalty program tier details; cannot verify Squatch Man, Legend, and Champion tiers.
including Super Bowl spots in recent years
The record: Engine claims Super Bowl advertising spots in recent years; site content does not verify Super Bowl campaign history.
Earlier growth funding came from firms like General Atlantic
The record: General Atlantic funding claim cannot be verified against site content.
roughly $8–10 per bar, $12–15 for deodorant
The record: Product pricing cannot be verified against site content.
product expansion (deodorants, hair care, colognes, limited-edition scents)
The record: Engine cites product line expansion into deodorants, hair care, colognes, limited-edition scents; site content does not itemize product categories or new launches.
In September 2022, a class-action lawsuit alleged that the company's shampoo and conditioner products were not entirely natural, as advertised
The record: Multiple engines cite September 2022 class-action lawsuit, but site content does not confirm date or details.
In May 2026, the brand launched a new SPF 30 spray sunscreen.
The record: SPF 30 spray sunscreen launch in May 2026 cannot be verified against site content.
the addition of "dermatologist tested,"
The record: Packaging claim addition reported informally but cannot be verified against official site content.
becoming an official sponsor of the FIFA World Cup 2026
The record: Engine claims Dr. Squatch is an official sponsor of FIFA World Cup 2026; site content does not mention this sponsorship.
Jack Haldrup (Founder and CEO)
The record: Founder/CEO designation is inconsistent across sources; cannot verify current title against site content.
Procter & Gamble filed a patent infringement lawsuit against Dr. Squatch over deodorant formulations
The record: Engines cite P&G patent infringement lawsuit over deodorant formulations; one engine notes Dr. Squatch won in February 2026, but site content does not verify this claim.
the company holds a 4.1 out of 5 rating based on over 50,000 reviews
The record: Site content does not provide Trustpilot rating; multiple engines cite 4.1/5 from 50,000+ reviews, but this cannot be verified against authoritative sources in the provided data.
Privacy Policy was most recently updated on June 6, 2026, and also on April 13, 2026
The record: Privacy policy update dates cannot be verified against site content.
The company's Privacy Policy was most recently updated on June 6, 2026
The record: Privacy policy update dates cannot be verified against site content.
Dr. Squatch successfully challenged four of Procter & Gamble's deodorant patents in February 2026
The record: Engine claims Dr. Squatch successfully challenged four P&G patents in February 2026; site content does not verify this patent trial outcome.
the removal of "no harsh chemicals" and "sustain sourced" claims from packaging
The record: Packaging claim changes reported informally but cannot be verified against official site content.
The company has already expanded into Canada, the UK, and Australia
The record: Engine claims expansion into Canada, UK, and Australia post-acquisition; site content does not specify geographic markets or expansion details.
Dr. Squatch offers subscription options on most of their popular products, typically providing 10-20% savings compared to one-time purchases
The record: Subscription discount percentage cannot be verified against site content.
the discontinuation of candles and a shift toward plastic packaging around 2024
The record: Product discontinuation and packaging changes reported informally but cannot be verified against official site content.
Unilever is one of the largest consumer goods corporations on the planet and also owns Dove, Axe, and Vaseline
The record: Engine states Unilever owns Dove, Axe, and Vaseline; this is factually accurate per public records but site content does not verify Unilever's brand portfolio.
Free shipping is available for all orders over $55
The record: Free shipping threshold cannot be verified against site content.
In late 2023, the National Advertising Division of the BBB recommended this imagery be discontinued
The record: Engine cites NAD recommendation in late 2023 regarding skull and crossbones imagery; site content does not document this regulatory action or date.
Over **31,000 Trustpilot reviews**
The record: Engine cites over 31,000 Trustpilot reviews; site content does not confirm this figure.
points expire after six months of inactivity
The record: Site content does not contain loyalty program details; engines agree on 6-month expiration but cannot be verified against authoritative brand documentation.
In October 2024, actress Sydney Sweeney starred as a "body wash genie" in a campaign
The record: Campaign details cannot be verified against site content; engines report October 2024 date consistently but no corroborating source provided.
Both new formats are available for $13
The record: Deodorant pricing cannot be verified against site content.
some products in Target, Walmart, or Ulta
The record: Engine claims products sold at Target, Walmart, or Ulta; site content does not confirm retail locations or partnerships.
In July 2025, the BBB National Programs' National Advertising Division recommended that Dr. Squatch ensure its paid affiliates clearly disclose their material connections in social media posts
The record: Engine cites July 2025 BBB National Programs affiliate disclosure recommendation; site content does not verify this regulatory action.
Dr. Squatch's rewards program stipulates that points expire after six months of inactivity.
The record: Site content does not contain loyalty program details; cannot verify 6-month expiration policy.
the Better Business Bureau has assigned Dr. Squatch a D- rating
The record: Site content does not confirm BBB D- rating; multiple engines cite this, but cannot be verified against authoritative sources in the provided data.
often $8–12+ per bar or equivalent
The record: Engine cites $8–12+ per bar or equivalent pricing; site content does not display specific product prices in the provided data.
31,459 reviews on Trustpilot
The record: Engine cites 31,459 specific Trustpilot reviews; site content does not confirm this precise number.
This policy outlines the company's "Sudisfaction Guarantee," which allows customers to receive a full refund or exchange within 30 days if they are not satisfied with their purchase.
The record: Sudisfaction Guarantee 30-day policy cannot be verified against site content.
A new Consumer Health Data Privacy Notice was also introduced, with an effective date of January 14, 2025
The record: Privacy notice introduction date cannot be verified against site content.
the company holds a 4.1 out of 5 rating based on over 50,000 reviews
The record: Site content does not provide Trustpilot rating; multiple engines cite 4.1/5 from 50,000+ reviews, but this cannot be verified against authoritative sources in the provided data.
All products are manufactured domestically
The record: Engine claims all products manufactured domestically (USA); site content does not explicitly verify manufacturing location.
the Better Business Bureau has assigned Dr. Squatch a D- rating
The record: Site content does not confirm BBB D- rating; multiple engines cite this, but cannot be verified against authoritative sources in the provided data.
releasing a "Stranger Things"-inspired soap line in December 2025.
The record: Stranger Things soap line release in December 2025 cannot be verified against site content.
**Pine Tar Soap**, has a **4.3/5-star rating** from over 15,000 reviews
The record: Engine cites Pine Tar Soap 4.3/5 from 15,000+ Amazon reviews; site content does not verify this specific product rating.
Dr. Squatch's CEO, Josh Friedman
The record: Engine names Josh Friedman as CEO; site content does not identify company leadership or CEO name.
in April 2026, Megan Fox appeared as "Professor Fox" in a campaign for Dr. Squatch's new deodorant lineup
The record: Campaign details cannot be verified against site content; April 2026 date is cited but no corroborating source provided.
In September 2022, a class-action lawsuit alleged that the company's shampoo and conditioner products were not entirely natural, as advertised
The record: Multiple engines cite September 2022 class-action lawsuit, but site content does not confirm date or details.
After the acquisition, the company launched body wash as a top seller and expanded internationally to Canada, Australia and the U.K.
The record: Engine claims body wash launched as top seller post-acquisition and expanded to Canada, Australia, UK; site content does not verify product launches or market expansion.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
still founder-led with private equity/investor backing
Jack Haldrup, the founder, continues to serve as the CEO
bar soaps typically priced around $7 per bar
headquartered in **Los Angeles**
The founder of Dr. Squatch is Jack Haldrup.
body washes around $10 per bottle
In May 2025, Dr. Squatch collaborated with actress Sydney Sweeney to launch a limited-edition soap called "Sydney's Bathwater Bliss,"
- https://www.eonline.com/news/1418106/sydney-sweeney-is-selling-her-used-bathwater-in-a-dr-squatch-soap-collab
- https://www.yahoo.com/entertainment/articles/dr-squatch-men-soap-contains-124500837.html
- https://www.realitytea.com/2025/05/30/sydney-sweeney-sells-dr-squatch-mens-soap-bathwater-bliss-buy/
- https://www.beautypackaging.com/breaking-news/dr-squatch-debuts-sydney-sweeney-soap/
This product was priced at $8 per bar and was limited to 5,000 units
- https://www.newsweek.com/how-get-sydney-sweeneys-bathwater-soap-2078815
- https://www.nbcnewyork.com/entertainment/entertainment-news/sydney-sweeney-bathwater-soap-sold-out-dr-squatch-website/6291927/
- https://www.complex.com/pop-culture/a/markelibert/sydney-sweeneys-bathwater-soap-sells-out-resells-for-hundreds-online
- https://www.walmart.com/ip/Dr-Squatch-Men-s-Bar-Soap-Sydney-Sweeney-Bathwater-Bliss-Charcoal-Detox-Natural-Deodorizing-Shower-Bar-Coconut-Milk-Oatmeal-5oz-Limited-Edition/16885809748
This product was priced at $8 per bar and was limited to 5,000 units
As of July 2026, Jack Haldrup continues to serve as the company's CEO
**headquartered in San Diego, California**
Jack Haldrup remains the **CEO**
Jack Dwyer (co-founder) serves as CEO
Jack Haldrup has a bachelor's in finance and a master's in information systems from Indiana University
Dr. Squatch's current Founder & CEO is Jack Haldrup
Dr. Squatch's current Founder & CEO is Jack Haldrup
deodorants and conditioners are priced around $16
Founded in 2013 by Jack McGarry.
a majority stake was sold to private-equity firm **Advent International** in 2022.
- https://pe-insights.com/summit-exits-dr-squatch-as-unilever-taps-400m-grooming-brand-for-global-growth/
- https://wildtimbersoap.com/blogs/news/is-dr-squatch-still-worth-it-after-the-unilever-acquisition
- https://wwd.com/beauty-industry-news/skin-care/unilever-personal-care-acquisition-dr-squatch-1237941602/
- https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
Dr. Squatch's Return/Refund Policy was updated with an effective date of June 26, 2025.
is now based in Los Angeles
a majority stake was sold to private-equity firm **Advent International** in 2022.
the current CEO is **Jake Bohlander** (appointed after the Advent investment).
- https://www.cbinsights.com/company/dr-squatch-soap-co/people
- https://rocketreach.co/dr-squatch-management_b5fc4178f65509c1
- https://craft.co/dr-squatch-soap/executives
- https://www.glossy.co/beauty/josh-friedman-dr-squatch-glossy-50-2025/
- https://www.glossy.co/beauty/post-acquisition-dr-squatch-plans-to-become-an-icon-brand/
Shave products and face wash: $15–$20.
It remains privately held (backed by growth-equity investors such as L Catterton).
The current CEO is Aaron Calhoon.
finalized in **June 2025**
The company remains privately held with no announced acquisition, sale, or shift in controlling investors.
No CEO, founder, or executive turnover has been announced in the past 12–18 months.
- https://www.glossy.co/beauty/josh-friedman-dr-squatch-glossy-50-2025/
- https://www.unileverusa.com/news/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
- https://theorg.com/org/dr-squatch-soap-co/teams/leadership-team
- https://rocketreach.co/dr-squatch-management_b5fc4178f65509c1
The company remains privately held.
It has not been acquired by Unilever, Procter & Gamble, or any other strategic buyer.
It continues under its existing investors (primarily growth-equity backed).
No CEO, CMO, or other C-suite departures or high-profile hires have been disclosed in recent filings, press releases, or credible news coverage.
The company was founded in 2013 in San Diego
founded in 2013 by Jack Haldrup
founded in 2013 by Jack Haldrup
Dr. Squatch maintains a "Sudisfaction Guarantee" return and refund policy, which was updated on June 26, 2025
The company has expanded distribution beyond its DTC site into some retail (Ulta, select stores)
the brand removed "no harsh" claims from packaging, added "dermatologist tested" and "certified B," and altered the formula for products like "Fresh Falls"
CEO Josh Friedman, who joined the company in 2019, continues to lead the company post-acquisition
**$9–$10 per bar**
Dr. Squatch has launched high-profile marketing campaigns featuring celebrities like Megan Fox and Sydney Sweeney
Body wash, shampoo, conditioner, hair paste, beard oil: $12–$18.
Unilever acquired the brand from private equity firm Summit Partners in a $1.5 billion deal
- https://www.mintel.com/insights/consumer-research/unilever-acquires-dr-squatch-cpg-brand-strategy-analysis/
- https://www.morningbrew.com/stories/2025/06/28/unilever-buys-dr-squatch
- https://www.privateequitywire.co.uk/summit-partners-exits-dr-squatch-in-1-5bn-sale-to-unilever/
- https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
is now headquartered in the Los Angeles area, specifically Marina del Rey
**Josh Friedman** remains the **CEO** of Dr. Squatch following the acquisition
selling it from private equity firm **Summit Partners**
Josh Friedman was the CEO at the time of the acquisition and continues in that role.
Deodorant (natural, aluminum-free): $12–$14.
in June, men's personal care brand Dr. Squatch was acquired by Unilever
A class action lawsuit alleges that Dr. Squatch markets its shampoo as "natural" when it contains synthetic ingredients
- https://www.classaction.org/news/class-action-cries-foul-on-natural-ingredients-claim-on-dr.-squatch-mens-shampoo
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/dr-squatch-class-action-alleges-hair-care-products-falsely-advertised-as-natural/
- https://topclassactions.com/lawsuit-settlements/consumer-products/beauty-products/dr-squatch-class-action-alleges-shampoo-falsely-advertised-as-natural/
- https://topclassactions.com/lawsuit-settlements/consumer-products/household/dr-squatch-natural-shampoo-class-action-proceeds/
- https://news.bloomberglaw.com/litigation/proposed-class-action-over-dr-squatch-shampoo-can-proceed
- https://injuryclaims.com/news/class-action-false-advertising/dr-squatch-shampoo-false-advertising
The company now generates **~$6 million annually**
in June, men's personal care brand Dr. Squatch was acquired by Unilever for $1.5 billion
becoming an official sponsor of the FIFA World Cup 2026™
In June 2025, the company was acquired by Unilever for $1.5 billion from Summit Partners
- https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
- https://www.summitpartners.com/news/unilever-to-acquire-mens-personal-care-brand-dr-squatch
- https://www.privateequitywire.co.uk/summit-partners-exits-dr-squatch-in-1-5bn-sale-to-unilever/
- https://www.mintel.com/insights/consumer-research/unilever-acquires-dr-squatch-cpg-brand-strategy-analysis/
In June 2025, the company was acquired by Unilever for $1.5 billion from Summit Partners
- https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/
- https://www.summitpartners.com/news/unilever-to-acquire-mens-personal-care-brand-dr-squatch
- https://www.marketscreener.com/news/unilever-plc-completed-the-acquisition-of-dr-squatch-llc-from-summit-partners-l-p-and-others-ce7e5bd2de8ef52d
- https://www.mintel.com/insights/consumer-research/unilever-acquires-dr-squatch-cpg-brand-strategy-analysis/
$1.5 billion
The founder-led executive team has stayed stable.
grown from a garage startup in **2013**
an American personal care company specializing in men's grooming products, including soaps, shampoos, deodorants, and toothpaste
often $8–10+ per bar of soap
In June 2025, Unilever announced its acquisition of Dr. Squatch from growth equity firm Summit Partners.
In June 2025, Unilever announced its acquisition of Dr. Squatch from growth equity firm Summit Partners.
**Glassdoor reviews** show a low **employee rating of 2.6/5**
The acquisition was valued at $1.5 billion.
The company's Terms of Use were last updated on December 5, 2022
the program features three tiers—Squatch Man, Squatch Legend, and Squatch Champion—each requiring a minimum spend within a rolling year to maintain status.
Initially conceived in his garage
In June 2025, Unilever announced its acquisition of Dr. Squatch for $1.5 billion
including Super Bowl spots in recent years
founded around 2013–2014
originally founded in **2013**
The founder, **Jack Haldrup**, is no longer the CEO but was the original "Head Squatch In Charge" who founded the company in 2013
now based in Los Angeles
an American personal care company specializing in men's grooming products, including bar soaps, deodorants, and shampoos
founded in 2013
the brand was acquired by **Unilever** in a **$1.5 billion deal** finalized in **June 2025**
Josh Friedman remains the CEO
founded in 2013 in San Diego
Earlier growth funding came from firms like General Atlantic
The company was founded in 2013 in San Diego
Unilever announced its acquisition of Dr. Squatch from Summit Partners for $1.5 billion
Unilever announced its acquisition of Dr. Squatch from Summit Partners for $1.5 billion
CEO Josh Friedman, who joined the company in 2019
roughly $8–10 per bar, $12–15 for deodorant
Unilever acquired Dr. Squatch
product expansion (deodorants, hair care, colognes, limited-edition scents)
which had held a majority stake since 2022
bar soaps typically priced around $8 per bar
my knowledge was last updated in April 2024
was founded in 2013 by Jack Haldrup
was founded in 2013 by Jack Haldrup
Dr. Squatch announced its partnership as an Official Sponsor of the FIFA World Cup 2026
In September 2022, a class-action lawsuit alleged that the company's shampoo and conditioner products were not entirely natural, as advertised
Founded in 2013 by Jack Haldrup in San Diego, California
Founded in 2013 by Jack Haldrup in San Diego, California
In June 2025, the company was acquired by Unilever for $1.5 billion from Summit Partners
natural, aluminum-free deodorants with prices in the range of $13 to $14
In May 2026, the brand launched a new SPF 30 spray sunscreen.
acquired by Unilever for $1.5 billion
the addition of "dermatologist tested,"
becoming an official sponsor of the FIFA World Cup 2026
acquisition by consumer goods giant Unilever in June 2025
now based in Los Angeles
They have a membership program
Jack Haldrup (Founder and CEO)
Procter & Gamble filed a patent infringement lawsuit against Dr. Squatch over deodorant formulations
In **2025**, Dr. Squatch was **sold for $1.5 billion**
In **2025**, Dr. Squatch was **sold for $1.5 billion**
the company holds a 4.1 out of 5 rating based on over 50,000 reviews
Privacy Policy was most recently updated on June 6, 2026, and also on April 13, 2026
having led the company since joining as a four-person startup in 2019
founded in 2013
The company's Privacy Policy was most recently updated on June 6, 2026
the company is now headquartered in Marina del Rey, California
In June 2025, Unilever announced its acquisition of Dr. Squatch for $1.5 billion
Unilever had signed an agreement to acquire Dr. Squatch from the private equity firm Summit Partners
Dr. Squatch successfully challenged four of Procter & Gamble's deodorant patents in February 2026
individual bar soaps typically cost around $9
$14 – $18
the removal of "no harsh chemicals" and "sustain sourced" claims from packaging
headquarters is located at 4065 Glencoe Avenue, Marina del Rey
The company has already expanded into Canada, the UK, and Australia
CEO Josh Friedman, who joined the company in 2019
My knowledge was last updated in April 2024
founded in **2013** by **Jack Haldrup**
Leading the company through this new chapter is CEO Josh Friedman
$12 – $15
the current Chief Executive Officer of Dr. Squatch is Josh Friedman
Subscription bundles / gift sets: typically $25–$60.
Dr. Squatch offers subscription options on most of their popular products, typically providing 10-20% savings compared to one-time purchases
As of July 2026, Dr. Squatch operates as a subsidiary of Unilever
Founded in 2013 by Jack Haldrup in San Diego, California
Founded in 2013 by Jack Haldrup in San Diego, California
the discontinuation of candles and a shift toward plastic packaging around 2024
in his garage in San Diego, California
Unilever is one of the largest consumer goods corporations on the planet and also owns Dove, Axe, and Vaseline
Unilever signed an agreement to acquire Dr. Squatch from private equity firm Summit Partners on June 23, 2025
Free shipping is available for all orders over $55
In late 2023, the National Advertising Division of the BBB recommended this imagery be discontinued
Over **31,000 Trustpilot reviews**
points expire after six months of inactivity
In October 2024, actress Sydney Sweeney starred as a "body wash genie" in a campaign
Both new formats are available for $13
reaching **$100M in revenue by November 2020**
The acquisition was officially completed on November 16, 2025
$10 – $20
some products in Target, Walmart, or Ulta
CEO Josh Friedman, who joined the company in 2019
in San Diego
Jack Haldrup, is no longer the CEO
was acquired by the multinational consumer goods company Unilever in June 2025
was acquired by the multinational consumer goods company Unilever in June 2025
Dr. Squatch was previously owned by growth equity firm Summit Partners, which had held a majority stake since 2022
Founded in 2013
Products contain **at least 98% natural ingredients**
direct-to-consumer soap brand
announced in June 2025
founded in 2013
its acquisition by consumer goods giant Unilever in June 2025
Bar soaps (e.g., Pine Tar, Cool Citrus, Fresh Falls): $8–$9 each.
deodorant sticks and other products typically fall in the $9-12 range
In June 2025, the company was acquired by Unilever
Subscription model is their main sales approach
In July 2025, the BBB National Programs' National Advertising Division recommended that Dr. Squatch ensure its paid affiliates clearly disclose their material connections in social media posts
announced in June 2025 that the consumer goods giant Unilever had signed an agreement to acquire Dr. Squatch
Individual bar soaps are priced around $9
Dr. Squatch's rewards program stipulates that points expire after six months of inactivity.
the Better Business Bureau has assigned Dr. Squatch a D- rating
often $8–12+ per bar or equivalent
31,459 reviews on Trustpilot
**acquired by Unilever in 2025** for over **$1 billion**
This policy outlines the company's "Sudisfaction Guarantee," which allows customers to receive a full refund or exchange within 30 days if they are not satisfied with their purchase.
A new Consumer Health Data Privacy Notice was also introduced, with an effective date of January 14, 2025
Bar soaps (e.g., Pine Tar, Birchwood Breeze, Cool Fresh Aloe): ~$7–8 per bar
Headquarters moved to Los Angeles
Unilever announced its acquisition of Dr. Squatch for $1.5 billion
deodorants approximately $12 each
the company holds a 4.1 out of 5 rating based on over 50,000 reviews
All products are manufactured domestically
the Better Business Bureau has assigned Dr. Squatch a D- rating
$25 – $35
now headquartered in Marina del Rey, California
acquired by Unilever for $1.5 billion from Summit Partners
In June 2025, Unilever announced its acquisition of Dr. Squatch from Summit Partners for $1.5 billion
originally established in San Diego
releasing a "Stranger Things"-inspired soap line in December 2025.
bar soaps, body washes, deodorants, shampoos, etc.
In June 2025, Unilever announced its acquisition of Dr. Squatch from growth equity firm Summit Partners.
In June 2025, Unilever announced its acquisition of Dr. Squatch from growth equity firm Summit Partners.
The company's founder, Jack Haldrup
**Pine Tar Soap**, has a **4.3/5-star rating** from over 15,000 reviews
Dr. Squatch's CEO, Josh Friedman
Body wash, shampoo, conditioner, and deodorant: ~$9–16 each.
established in San Diego, California
in April 2026, Megan Fox appeared as "Professor Fox" in a campaign for Dr. Squatch's new deodorant lineup
Josh Friedman, who was CEO prior to the acquisition, continues to lead the company
Cologne, toothpaste, hair clay, and face wash: ~$15–25.
In June 2025, the company was acquired by Unilever for $1.5 billion
$14 – $20
In September 2022, a class-action lawsuit alleged that the company's shampoo and conditioner products were not entirely natural, as advertised
After the acquisition, the company launched body wash as a top seller and expanded internationally to Canada, Australia and the U.K.
surging from $5M in annual revenue to $100M by 2020
Founder Jack Haldrup
now headquartered in Los Angeles, California
In June 2025, Unilever announced its acquisition of Dr. Squatch from Summit Partners for $1.5 billion
In June 2025, Unilever announced its acquisition of Dr. Squatch from Summit Partners for $1.5 billion
The company was previously owned by private equity firm Summit Partners
In June 2025, it was announced the company had been acquired by Unilever for $1.5 billion from Summit Partners
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