Ghost · compare
Generic is cheap. Sounding like you is the whole game.
Most AI writers take a prompt and give everyone the same voice back. Ghost starts from your Brand DNA - 346 extracted fields - so the first draft is already yours.
Founding price ($99 standard). One brand, one voice.
- 1 brand · 1 voice · 1 seat
- Voice Reveal: your distinctive patterns, uncovered from real writing
- Hook Bank and Compare Mode
- Browser extension to capture ideas anywhere
- Respond and comment monitoring, voice-matched
- Publishing to X, LinkedIn, Bluesky, and Facebook
The heavy magic: research, listening, and co-writing.
- 1 brand · 3 voices · 3 seats
- Everything in Solo, plus the heavy magic
- Writing Room: chat co-writing that sounds like you
- Research and Intelligence, plus Social Listening
- Atomizer: one idea into a week of posts
- Campaigns and Rewrite
Founding price ($599 standard). Your whole team, every brand.
- 5 brands · 9 voices · 5 seats
- Everything in Pro, for your whole team
- Invite teammates: shared brands and voices
- Per-seat access, one workspace bill
For organisations with compliance, security, and scale needs.
- Everything in Studio, at scale
- SSO and SAML sign-in
- Compliance controls and custom contracts
- Dedicated onboarding and support
- Volume seats, brands, and voices
Card-first 14-day trial. Cancel before day 14 and you are not charged. Founding pricing is time-limited, never member-capped; the deadline shows at checkout.
What you’d assemble instead
The voice, assembled by hand.
The honest alternative is not one rival product. It is a writer, a manager, and a stack of seats - each real, each good, and each billing you separately to sound like you.
The people
Hire the voice
- Freelance ghostwriter1$20-$45/hr
Posted range, median $32/hr. Briefing, drafts, revision rounds - every month.
- Social media manager2$14-$35/hr
Posted range, median $20/hr. Scheduling, replies, reporting.
At even ten hours a month each, the posted ranges put you between $340 and $800 - before a revision cycle runs long.
The tools
Rent the stack
- AI writing assistant, pro seat3$69/mo
One seat, monthly billing.
- Grammar and style checker, pro4$12/mo
- Social scheduler5$5/channel/mo
Four channels is $20 a month.
Roughly $101 a month for the seats - and not one of them holds your voice. You still brief every draft.
$69/mo
Ghost Solo at the founding rate ($99 standard). The voice record, the daily drafts, the publishing - one line item.
Framing, not a measured stat: the posted ranges and list prices are real and sourced below; the hours and the mix are yours. We compare against categories, and the citations name only who published each figure.
- 1 Upwork posted-rate guide, ghostwriters (https://www.upwork.com/hire/ghostwriters/cost/), accessed 2026-07-10.
- 2 Upwork posted-rate guide, social media managers (https://www.upwork.com/hire/social-media-managers/cost/), accessed 2026-07-10.
- 3 Jasper Pro plan, monthly billing, vendor pricing page (https://www.jasper.ai/pricing), accessed 2026-07-10.
- 4 Grammarly Pro plan, vendor plans page (https://www.grammarly.com/plans), accessed 2026-07-10.
- 5 Buffer Essentials plan, per channel, vendor pricing page (https://buffer.com/pricing), accessed 2026-07-10.
Capability by capability
Where the category stops.
The same rows as the table below, read at a glance. Filled means the capability is there end to end; the honest partial is ours too - analytics covers X today and grows outward.
- Full
- Strong
- Partial
- Limited
- Not offered
| Capability | Ghost | Prompt-based AI writers | Enterprise governance platforms |
|---|---|---|---|
| Voice from an extracted record | 346 fields under every draft | tone presets and prompts | style rules, not extraction |
| Publish loop across platforms | X, LinkedIn, Bluesky, Facebook | ||
| Compliance checking | three judges + tamper-evident log | their core job | |
| Approval before anything ships | |||
| Performance analytics | X-only today | ||
| Team roles and review chain | enterprise-grade |
Category ratings are directional: they describe each class as a whole from public positioning, not any one product. Our column is rated only where the capability is verified in the product, which is why one of our own balls is half full.
Prompt in, generic out - or DNA in, yours out.
- Not reviewed into compliance. Not policed after. Yours from the first word.
- Governance tools check the work. Jinn's products never needed the check - they started from your DNA.
- Enforcement is what you need when the tool guessed. Jinn doesn't guess.
| Tool | What it is | Where the voice comes from | Pricing |
|---|---|---|---|
| Ghost | The writers’ room on your Brand DNA: research, plan, write, check, publish. | A 346-field extraction - voice, knowledge, claims, banned words - feeds drafting from the first word. Voice checks on every post; three-judge compliance where on. | $69/mo founding ($99 standard) · Pro $129 ($179) · Studio $419 ($599) · Enterprise contact |
| Jasper AI | Marketing-team content platform; "Brand IQ" brand-voice + knowledge-asset system. | A tone / knowledge-asset upload, capped by tier - a style card applied to generation, not an extracted record. | $69/seat/mo ($59 annual) |
| WRITER | Enterprise content governance platform; knowledge-graph-grounded, strict policy fit. | Guardrails that police drift after generation - governance applied to the work, not DNA under it. | From ~$18/user/mo |
| Copy.ai | Content-ops workflow tool - what content-ops uses day-to-day. | A stored Brand Voice definition applied at generation - a consistency setting, not a 346-field record extracted from your brand. | $29/mo |
| Typeface | Enterprise generative-brand-content platform. | Enterprise brand kits applied at generation time. | Enterprise (custom) |
| Spiral | Individual writer-voice extraction from prose samples, single-channel. | Spiral also extracts voice - narrower: no knowledge base, no compliance judges, no publishing loop. | Not publicly listed |
| getstanley.ai | An AI "Head of Content" for creators: one voice note becomes a week of posts, threads, and hooks, per platform. | Writes in your voice by learning from your account and its performance data - an assistant tuned to your own outputs, with no structured record, knowledge base, or compliance pass underneath. | Not publicly listed |
| Kleo | An AI personal-brand tool for LinkedIn: idea capture, drafting, graphics, and scheduling, trained on the writing you feed it. | Learns your style from your past writing to imitate it - a match to your samples, not an extracted DNA record with banned words, a knowledge base, and compliance judges under the draft. | $99/mo |
The other line item
The other comparison: hiring it out.
A content agency or a steady freelancer is a real monthly retainer - and the voice still has to be re-briefed every time the roster changes. Ghost holds the voice in the record, drafts every day, and costs $69 a month at the founding price. The economics are supporting proof; sounding like you is the point.
- A retainer
- Re-briefed voice, turnaround queues, scope creep.
- Ghost
- The voice lives in the record. Drafts every day. You approve.
Framing, not a measured stat - your numbers decide it.
The long answers.
Will it really sound like me?
The voice comes from a structured onboarding interview plus your knowledge base and named modifiers - never from scraping your old posts. The record holds how you sound, the words you reach for, the words you would never use, and how you close. The first draft starts from all of it.
What has to be approved before it publishes?
Everything. Nothing publishes without your approval - you approve the queue, Ghost does the posting.
What does compliance actually check?
Voice checks run on every post. Wherever you switch compliance on, three parallel judges - regulatory, brand, voice - each return a verdict with the exact finding, and every verdict lands in a SHA-256 hash-chain audit log that visibly breaks if tampered with.
Which platforms does Ghost publish to?
X, LinkedIn, Bluesky, and Facebook, on the cadence you set.
What does analytics cover?
Analytics is X-only today. Publishing covers all four platforms; measurement grows from X outward.
How does the trial work?
Card-first, 14 days. Cancel before day 14 and you are not charged.
How long does founding pricing last?
Founding pricing is time-limited - the deadline shows at checkout. It is never member-capped.
How do team roles work?
Owner, Brand Editor, Brand Writer, and Brand Viewer seats, with In Review approvals - work moves up the chain instead of writers approving their own posts.
Who owns the voice record and the content?
[ASSET GAP - data-ownership policy line needs Dan/legal wording before publish]
What happens if I cancel?
During the trial: cancel before day 14 and you are not charged. [ASSET GAP - post-trial cancellation policy line needs Dan wording before publish]
Generic is cheap. Sounding like you is the whole game.
Head to head
See how Jinn compares.
- See how Jinn compares to Jasper AI→
- See how Jinn compares to WRITER→
- See how Jinn compares to Copy.ai→