Character Capsule references · casting stage · Rafael Torres (example cast)
Casting · Character Capsules
Your brand gets a cast, not a casting call.
A Character Capsule is a person on file: 80+ fields of voice, wardrobe, movement, and psychology, plus six standardized reference images. Flip through a real one. The same human holds across every scene, every asset, every campaign.
The same Casting system Vermeer shoots stills with. One cast, words to pictures to motion.
Sweep the frame. The left line is what any model opens with. The right one came out of the real run: pattern-matched against the category, scored on five criteria, and it kept the receipts.
The briefOpen the video for OLIPOP Vintage Cola.
Hook #1 · scored 94 of 100
"This tastes exactly like the cola I grew up drinking. But it's actually good for my gut?"
Scored on 5 criteria · brand fit 96 · nostalgia play
Generic model · no DNA
“Introducing the better-for-you soda everyone is talking about.”
EXAMPLE · OLIPOP Vintage Cola · real pipeline output
Under the hood
Open any stage. There is a machine in there.
The hooks engine
3 ideation briefs, 8 hooks each, scored on 5 criteria.
Ideation brief 1 of 38 hooks generated
“Soda Nostalgia Without the Guilt”
Nostalgia PlayWellness MillennialsTikTok
#1"This tastes exactly like the cola I grew up drinking. But it's actually good for my gut?"94STR95CLR92FIT96NOV90PLT94
#2"I finally found a soda I don't have to hide from my kids."91STR90CLR94FIT92NOV88PLT91
#3"I tried every healthy soda so you don't have to."89STR88CLR92FIT88NOV85PLT92
3 briefs x 8 hooks · ranked across allApprove → scripts
The scripts room
Multiple writers per hook; weighted ranking, rationale attached.
Four checks before production. The last one is a person.
FTC / FDA ComplianceBrand GuardrailsBrand Voice AlignmentPlatform Compliance
01Regulatory audit. Every script is reviewed against FTC and FDA guidelines. Flagged claims, required disclaimers, and compliance risks are caught before you see them.
02Brand guardrails & voice. Scripts are checked against your Brand DNA: tone, vocabulary, positioning, banned terms. If it does not sound like you, it gets rewritten.
03Platform compliance. Content is validated against platform-specific policies: ad rules, format requirements, and content restrictions for TikTok, Instagram, YouTube, and more.
04Human sign-off. Only scripts that pass every automated check are presented for your review. Approve, edit, or regenerate. Nothing reaches production without a human decision.
Render, QA, assembly
Seedance 2.0 renders; a vision model judges; Shotstack assembles.
Rendering runs on Seedance 2.0, chosen for multi-reference cast consistency and native audio with lip-sync. More models land here when they are actually wired, not before.
Every clip is judged by a vision model before you see it. Weak takes regenerate; the strongest take of each shot wins. Then captions, audio, and timeline assemble via Shotstack.
What the render reads: Reference card · casting stage output · Paleo Pro (example brand) · 2026-07-06The chain
The pipeline runs today: research, briefs, hooks, scripts, compliance, casting, render. It is in private beta, and everything shown on this page is real output from that pipeline, stamped with where it came from.
When can I buy it?
It is in private beta and not self-serve yet. Request access and we will bring you into the first cohort as seats open.
What do I have to provide?
Your URL. The system extracts your Brand DNA and drives video from 50+ of its fields, alongside 45 product fields. No brief, no deck, no shot list.
The long answers, the named landscape, and beta terms live on Compare & pricing.
Private beta. First cohort forming; Silver runs your first production with you.
Every tile is a real pipeline output for an example brand, stamped with where it came from. Never a customer, never a mockup.
Nine frames, one human. The card the render reads.
Casting stage · Paleo Pro (example)
Headshot front. Reference slot 1 of 6.
Capsule reference · example cast
Same capsule, at work. Lifestyle slot.
Capsule reference · example cast
Same capsule, new scene. Environment slot.
Capsule reference · example cast
Expression range, on file.
Capsule reference · example cast
Full body. Wardrobe fields, worn.
Capsule reference · example cast
Jinn
Runs on the Jinn Brain.
Every Jinn product starts from your Brand DNA. Here, 50+ of its fields drive video: the voice your scripts keep, the claims compliance guards, the look your cast wears. Learn once. Apply everywhere.
Private beta
Silver
by Jinn
Your first production is the audition.
Request access and the pipeline runs for your brand: research, briefs, scripts, compliance, cast. You judge the output, not the promise.