Magic Spoon
What AI gets wrong about Magic Spoon
Accurately represented
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
founded in 2019 by Gabi Lewis and Greg Ostrowski
The record: Magic Spoon was founded in 2019 by Gabi Lewis and Greg Sewitz, not Greg Ostrowski.
products now available in over 6,800 stores across the U.S.
The record: As of January 2026, Magic Spoon products are available in more than 30,000 stores nationwide, representing a 35% year-over-year increase.
founded in **2019** by **Gagan Kalra** and **Jack Kronha**
The record: Magic Spoon was founded in 2019 by Gabi Lewis and Greg Sewitz, not by Gagan Kalra and Jack Kronha.
The company is based in **Los Angeles, California**
The record: Magic Spoon is headquartered in New York, New York, not Los Angeles, California.
**Gagan Kalra** serves as CEO
The record: Gabi Lewis is the co-founder and co-CEO of Magic Spoon, alongside co-founder Gregory Sewitz.
High protein (10-12g per serving)
The record: Magic Spoon cereal contains 13-14 grams of protein per serving, not 10-12g.
A box typically costs around **$5-6**
The record: A single box of Magic Spoon cereal currently costs $8-$10, with individual boxes priced at $9.95 when purchased separately, not $5-6.
founded in **2019** by **Ehavah Eley, Gagan Sethi, and Jack Wheelehan**
The record: Magic Spoon was founded in 2019 by Gabi Lewis and Gregory Sewitz.
headquartered in **Los Angeles, California**
The record: Magic Spoon is headquartered in New York, New York, not Los Angeles, California.
A single box typically costs around **$5-6**
The record: Magic Spoon cereal currently costs $8-10 per box when purchased individually, or approximately $9.75 per box when bought in 4-box cases at the standard price.
per-box costs closer to **$3-4**
The record: Magic Spoon cereal currently costs $8-$10 per box for one-time purchases, or approximately $8.75-$9.75 per box when purchased in cases of 4 boxes.
61% willing to recommend the company to a friend
The record: No confirmation in site content. Glassdoor data is not accessible via the site and cannot be verified against brand's own authoritative source.
national distribution across Target, Walmart, Kroger, and Albertsons — 20,000+ stores
The record: Magic Spoon has landed distribution in more than 6,800 retail stores across Target, Walmart, Kroger, and Albertsons, not 20,000+ stores.
remains a VC-backed startup rather than a large CPG company
The record: Site content does not disclose ownership structure or VC-backing status. This claim cannot be verified against the brand's own site.
The company's last major funding round was an $85 million Series B investment led by HighPost Capital in June 2022
The record: Magic Spoon's last major funding round was a $106 million Series C investment closed on December 8, 2022, not an $85 million Series B led by HighPost Capital in June 2022.
The company's last major funding round was an $85 million Series B investment led by HighPost Capital in June 2022
The record: Magic Spoon's last major funding round was a Series C round of $106M in December 2022, not the $85M Series B in June 2022.
Subscription (recurring 4- or 8-box shipments): usually 10–15 % off, bringing the per-box cost into the $8–$10 range
The record: Magic Spoon subscriptions currently offer 20-25% off all orders, not 10-15% off.
tripled pandemic sales in 2020
The record: Site content does not mention pandemic sales or a tripling of sales in 2020. This claim cannot be verified against the brand's own site.
Originally launched as a direct-to-consumer brand in 2019
The record: The site does not mention 2019 as the founding year.
valued in the tens of millions at peak
The record: Site content does not mention valuation. The 'valued in the tens of millions' claim cannot be verified against the brand's own site.
A YouTube video titled "The Downfall of Magic Spoon," published in August 2025
The record: No confirmation in site content. The August 2025 date is future-dated and the video cannot be verified to exist.
retail expansion (Target, etc.)
The record: The site does not mention Target or retail expansion details.
a six-pack of treats priced at $54
The record: Site does not mention treats products or pricing.
celebrity investors like Shakira and Odell Beckham Jr.
The record: The site does not mention celebrity investors including Shakira or Odell Beckham Jr.
In January 2026, Magic Spoon announced two brand-new innovations: Protein Pastries and Marshmallow Protein Cereal.
The record: The site does not mention Protein Pastries or a January 2026 product launch announcement.
raised over $100M from investors
The record: Site content does not mention total funding raised. The '$100M+' claim cannot be verified against the brand's own site.
keto-friendly (3g net carbs)
The record: Site content does not specify net carbs. The '3g net carbs' claim cannot be verified from the brand's own site content provided.
Yarmoff brings extensive experience in the consumer goods sector, having previously served as COO at Health-Ade Kombucha
The record: The site does not verify Yarmoff's background at Health-Ade Kombucha.
David Yarmoff was appointed as the new Chief Operating Officer in February 2026
The record: The site does not confirm David Yarmoff's COO appointment in February 2026.
In June 2022, Magic Spoon raised $85 million in a Series B funding round led by HighPost Capital
The record: The site does not mention the $85 million Series B funding.
David Yarmoff has been placed as Chief Operating Officer of Magic Spoon.
The record: The site does not mention David Yarmoff as COO.
at $1.95 per bowl of cereal, $2.78 per bowl of granola, or $2.43 per Treat
The record: Site does not provide per-serving or per-bowl pricing information.
a 6-pack is available for $54, reduced from $59
The record: The site does not display a 6-pack priced at $54 or $59 in the fetched content.
Products cost $1.95 per bowl of cereal
The record: Site does not provide per-bowl pricing.
roughly twice the cost of standard grocery cereals, or ~$1.36 per serving
The record: The site does not provide per-serving pricing comparison.
The company's business model has shifted from 100% direct-to-consumer to **brick-and-mortar retail** (including Target, Walmart, Kroger, and Albertsons)
The record: The site does not detail the shift from DTC to retail or mention specific retail partners.
Series A in 2021
The record: Site content does not mention funding rounds or Series A in 2021. This claim cannot be verified against the brand's own site.
$9–$10 per box range for their standard 4-packs
The record: The site does not display per-box pricing in the fetched content.
Magic Spoon expanded into brick-and-mortar retail in June 2022, debuting in Target stores nationwide.
The record: The site does not mention Target or retail expansion details.
Added new formats like protein bars and limited-edition flavors
The record: Site content does not mention protein bars or other product formats beyond cereal. This claim cannot be verified against the site.
$2.43 per Treat
The record: Site does not mention treats or per-item pricing.
expanded into retail, entering **Walmart, Kroger, and Albertsons** by 2023
The record: Site content confirms retail presence at Target, Walmart, Kroger, but does not independently verify the specific claim of 2023 entry into Albertsons or the exact timing.
Magic Spoon has also announced updates to its customer account portal, scheduled for July 2026
The record: The site does not mention a customer account portal update scheduled for July 2026.
Yarmoff brings extensive experience from his previous roles at Health-Ade Kombucha and Cholula Food Company
The record: The site does not verify Yarmoff's background at Health-Ade Kombucha or Cholula Food Company.
The Marshmallow Protein Cereal is available in Classic Marshmallow and S'mores, featuring light, crispy loops paired with real marshmallows, delivering 12g of protein and only 3g of sugar per serving.
The record: The site does not specify Marshmallow Protein Cereal nutritional specs or flavor details.
The Protein Pastries are available in three flavors (Frosted Strawberry, Cinnamon Brown Sugar, and S'mores), each delivering 11g of protein, 6g of fiber, and just 2g of added sugar.
The record: The site does not specify Protein Pastry flavors or nutritional specs.
Magic Spoon is expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target
The record: Site content does not mention Protein Pastries or a specific Target launch. This claim cannot be verified against the brand's own site.
in January 2026, they introduced Protein Pastries and a highly requested Marshmallow Protein Cereal in two flavors
The record: Site content does not provide specific product launch dates (January 2026). This claim references a future timeframe and cannot be verified.
raised significant venture capital
The record: Site content does not mention funding or investors. This claim cannot be verified against the brand's own site.
In August 2025, a YouTube video titled "The Downfall of Magic Spoon"
The record: No corroboration found in site content or reliable cross-engine consensus. The August 2025 video date is future-dated relative to the current knowledge cutoff and cannot be verified.
By February 2023, the company's products were available in 6,800 stores across the United States, including Walmart, Kroger, and Albertsons.
The record: The site does not mention store distribution numbers.
A 4-count box of protein treats costs around $7.97
The record: Site does not mention protein treats or their pricing.
only 90 reviews are visible (all 5-star)
The record: Site content claims '80,000+ 5-Star Reviews' but does not disclose how many reviews are visible on the site or provide a review page breakdown that can verify the '90 reviews visible' claim.
founders previously created **Exo**, a protein bar company made from insect flour
The record: Site content does not mention Exo or any prior company founded by the current Magic Spoon founders. This claim cannot be verified against the brand's own site.
Magic Spoon expanded into brick-and-mortar retail in June 2022, debuting in Target stores nationwide
The record: The site does not mention Target retail expansion details.
entered retail in 2022 (Target, Sprouts)
The record: Site content confirms retail presence but does not specify 2022 as the entry date for Target or Sprouts. The exact timing cannot be verified.
The Marshmallow Cereal contains gluten, dairy, and gelatin
The record: Site content does not detail ingredient lists for Marshmallow Cereal. The claim that it 'contains gluten, dairy, and gelatin' cannot be verified against the site.
in June 2022, Magic Spoon secured $85 million in a Series B funding round led by HighPost Capital
The record: The site does not mention the $85 million Series B funding.
Magic Spoon launched a new Protein Granola in January 2025.
The record: The site does not mention Protein Granola or a January 2025 launch.
expanded into major physical retailers like **Target, Walmart, Kroger, Albertsons, and Sprouts** starting in 2022
The record: Site does not specify retail expansion timeline or dates.
investors including Lightspeed, Amy Schumer, Nas, and Odell Beckham Jr.
The record: Site content does not mention specific investors or investor names. This claim cannot be verified against the brand's own site.
starting June 11, 2026, Magic Spoon's Protein Oatmeal will hit store shelves
The record: Site content does not mention Protein Oatmeal or a 'June 11, 2026' launch date. This future-dated claim cannot be verified.
availability expanding to more than 30,000 stores nationwide, an increase of 35% year-over-year
The record: Site content does not provide a store count or expansion percentages. The '30,000+ stores' and '35% year-over-year' claims cannot be verified.
sold primarily DTC
The record: The site does not detail DTC as the primary sales channel; it emphasizes subscription.
Yarmoff brings extensive experience from his previous roles at Health-Ade Kombucha and Cholula Food Company
The record: The site does not verify Yarmoff's background.
This round also included investments from Siddhi Capital, Coefficient Capital, Constellation Capital, and celebrity investors such as Shakira, Russell Westbrook, and Halsey.
The record: The site does not list the specific investors in the Series B round.
In January 2026, Magic Spoon introduced cereals with marshmallows
The record: The site does not confirm marshmallow cereal launch in January 2026.
In February 2026, David Yarmoff joined Magic Spoon as Chief Operating Officer
The record: The site does not mention David Yarmoff or COO appointment.
core investors (e.g., Spark Capital and others from earlier rounds)
The record: The site does not mention Spark Capital or other early-round investors.
standard 30-day return windows on unopened product
The record: The site does not mention a 30-day return policy in the fetched content.
In early 2026, the company introduced new "Protein Pastries" and a highly requested "Marshmallow Protein Cereal" in two flavors
The record: Site content does not provide a product launch timeline. The 'early 2026' claim references a future date and cannot be verified as currently accurate.
reaching **6,800 stores** nationwide
The record: Site content does not provide a store count figure. The '6,800 stores' claim cannot be verified against the brand's own authoritative content.
The company's co-founders, Gabi Lewis and Greg Sewitz, remain at the helm of the brand they launched in 2019
The record: The site does not mention 2019 as the founding year.
a 4.0 out of 5 rating
The record: No confirmation in site content. Glassdoor data is not accessible via the site and cannot be verified against brand's own authoritative source.
Introduced in 2025, these cereals offer 12-13 grams of protein and 6 grams of prebiotic fiber per serving
The record: Site content does not mention 2025 product launches; cannot verify or refute.
For subscription orders, the four-pack costs $39 for a one-time order or $35.10 with a subscription.
The record: The site does not display subscription pricing in the fetched content.
In June 2022, HighPost Capital, a private investment firm, led an $85 million investment in Magic Spoon
The record: Site content does not mention funding amount, investor name (HighPost Capital), or funding date. This claim cannot be verified against the brand's own site.
a 4-pack of Magic Spoon cereal is currently priced at $39.00 on their website
The record: The site does not display pricing of $39.00 for a 4-pack in the fetched content.
In January 2026, Magic Spoon introduced cereals with marshmallows
The record: The site does not specifically confirm marshmallow cereal introduction in January 2026.
securing $85 million in Series B funding in June 2022
The record: Site content does not mention funding amount or date. The '$85 million in Series B funding in June 2022' claim cannot be verified against the brand's own site.
launch of "Protein Granola" in late 2025
The record: Site content does not mention Protein Granola or a 'late 2025' launch. This claim cannot be verified against the brand's own site.
29% increase in subscriptions
The record: Site content does not mention Shopify partnership or a '29% increase in subscriptions.' This claim cannot be verified against brand's own site.
David Yarmoff was appointed as the Chief Operating Officer of Magic Spoon in February 2026
The record: The site does not confirm David Yarmoff's COO appointment in February 2026.
David Yarmoff was appointed as the Chief Operating Officer of Magic Spoon in February 2026
The record: The site does not confirm David Yarmoff's COO appointment in February 2026.
Launched in January 2026, these come in Frosted Strawberry, Cinnamon Brown Sugar, and S'Mores flavors
The record: Site content does not mention January 2026 toaster pastry launches; cannot verify or refute.
a 6-pack variety is available for $54.00, marked down from $59.00
The record: The site does not display a 6-pack priced at $54.00 in the fetched content.
In early 2025, Magic Spoon launched a new line of "Protein Granola" in four flavors
The record: Site content does not mention Protein Granola or an 'early 2025' launch. This claim cannot be verified against the brand's own site.
Magic Spoon has raised $209M in funding
The record: Site does not provide funding amount information.
A 4-pack of granola is priced at $39
The record: Site does not mention granola products or pricing.
Originally launched as a direct-to-consumer brand in 2019
The record: The site does not mention the founding year of 2019.
expansion into new retail channels and product categories like cereal bars
The record: The site does not mention cereal bars as a product category.
At approximately $10 per box when purchased in a 4-pack bundle for $39
The record: The site does not display pricing details in the fetched content.
started it in 2019
The record: The site does not mention 2019 as the founding year.
In February 2026, David Yarmoff joined Magic Spoon as Chief Operating Officer.
The record: The site content does not mention David Yarmoff or a COO appointment. Multiple engines report this for February 2026, but the brand's own site provides no confirmation or denial.
bringing total outside funding to approximately $100 million
The record: The site does not mention total outside funding of ~$100 million.
Magic Spoon's return policy offers a 100% Happiness Guarantee on a first order of up to 4 boxes
The record: The site does not mention the '100% Happiness Guarantee' return policy in the fetched content.
On Amazon, a 4-pack variety was recently noted at $35.00
The record: The site does not mention Amazon pricing of $35.00 for a 4-pack.
In June 2022, Magic Spoon raised $85 million in a Series B funding round led by HighPost Capital.
The record: The site does not mention the $85 million Series B funding round. This is consensus across engines but not confirmed on the site.
the company hired **David Yarmoff** as its new **Chief Operating Officer (COO)**
The record: The site does not mention David Yarmoff's COO appointment.
roughly double the cost of standard cereals like Honey Nut Cheerios
The record: Site does not provide comparative pricing data with standard cereals.
an updated account portal, scheduled to relaunch after a brief downtime from July 11 to July 13, 2026
The record: The site does not mention a portal relaunch scheduled for July 11-13, 2026.
This round also included investments from celebrity backers such as Shakira, Russell Westbrook, and Halsey
The record: The site does not list specific celebrity investors.
a four-pack of granola at $39
The record: Site does not mention granola products.
the last significant update to the terms of use noted in February 2021
The record: The site does not mention the last terms of use update in February 2021.
the company available in more than 30,000 stores nationwide, an increase of 35% year-over-year.
The record: The site does not mention 30,000+ stores or 35% year-over-year growth.
~$39 subscription bundles
The record: The site does not display subscription bundle pricing in the fetched content.
Low calorie (140-150 calories per serving)
The record: Site does not provide calorie information.
Introduced in January 2026
The record: Site does not verify January 2026 launch date for toaster pastries.
Expanded from DTC into physical retail (Whole Foods, Target, and some grocery chains) around 2022–2023
The record: Site content confirms retail presence but does not specify 2022–2023 as the expansion timeline or list Whole Foods.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
founded in 2019 by Greg Sewitz and Gabi Lewis
offers high-protein, low-carb, and gluten-free cereals
founded in 2019 by Greg Sewitz and Gabi Lewis
free from gluten, wheat, soy, and artificial colors
It is also gluten-free and grain-free
founded in 2019 by Gabi Lewis and Greg Sewitz
founded in 2019 by Gabi Lewis and Greg Ostrowski
products now available in over 6,800 stores across the U.S.
founded in **2019** by **Gagan Kalra** and **Jack Kronha**
The company is based in **Los Angeles, California**
High protein (10-12g per serving)
A box typically costs around **$5-6**
previously founded a cricket-protein bar company called **Exo**
founded in **2019** by **Ehavah Eley, Gagan Sethi, and Jack Wheelehan**
headquartered in **Los Angeles, California**
A single box typically costs around **$5-6**
per-box costs closer to **$3-4**
61% willing to recommend the company to a friend
A 4-pack of cereal boxes typically costs around $39 for a one-time purchase
four-pack case costs $39 for a one-time order or $35.10 with a subscription
$2.78 per bowl of granola
national distribution across Target, Walmart, Kroger, and Albertsons — 20,000+ stores
launched in April 2019
The cereal comes in eight core flavors: Frosted, Fruity, Cocoa, Peanut Butter, Birthday Cake, Cinnamon Roll, Blueberry Muffin and Chocolate Chip Cookie
a box costing nearly $10
Magic Spoon recently launched Marshmallow Protein Cereal and new Protein Pastries
high-protein (13–14g per serving)
remains a VC-backed startup rather than a large CPG company
expanded its availability to major retailers including Target, Walmart, Whole Foods, and Costco
By February 2023, the brand's products were available in 6,800 stores across the U.S., including Walmart, Kroger, and Albertsons
- https://www.fooddive.com/news/magic-spoon-retail-expansion-6800-stores/641697/
- https://www.retaildive.com/news/magic-spoon-retail-expansion-6800-stores/641742/
- https://www.modernretail.co/operations/being-everywhere-that-people-buy-and-sell-cereal-how-magic-spoon-went-from-online-only-to-wholesale-in-six-months/
- https://www.foodbusinessnews.net/articles/23178-magic-spoon-goes-big-in-brick-and-mortar
- https://www.foodnavigator-usa.com/Article/2023/02/02/magic-spoon-scoops-up-albertsons-kroger-walmart-shelf-space/
a 4-pack of Magic Spoon cereal is currently priced at $39
two friends who met at **Brown University**
The company's last major funding round was an $85 million Series B investment led by HighPost Capital in June 2022
The company's last major funding round was an $85 million Series B investment led by HighPost Capital in June 2022
investors from its $85 million Series B round (led by HighPost Capital)
founded in 2019 by Greg Sewitz and Gabi Lewis
Subscription (recurring 4- or 8-box shipments): usually 10–15 % off, bringing the per-box cost into the $8–$10 range
The company's refund policy allows for a full refund on the first case (up to 4 boxes) within six months of the order date
Magic Spoon remains a privately held company
my knowledge was last updated in April 2024
nearly $10/box
tripled pandemic sales in 2020
Originally launched as a direct-to-consumer brand in 2019
valued in the tens of millions at peak
The company remains privately held
A YouTube video titled "The Downfall of Magic Spoon," published in August 2025
Individual boxes can be found at retailers like Walmart for approximately $7.97 to $9.23
boxed cereal sold in 7–8 oz (roughly 4-serving) boxes
retail expansion (Target, etc.)
a six-pack of treats priced at $54
now carried in some Whole Foods, Target, and other grocery chains
celebrity investors like Shakira and Odell Beckham Jr.
In January 2026, Magic Spoon announced two brand-new innovations: Protein Pastries and Marshmallow Protein Cereal.
raised over $100M from investors
keto-friendly (3g net carbs)
Yarmoff brings extensive experience in the consumer goods sector, having previously served as COO at Health-Ade Kombucha
David Yarmoff was appointed as the new Chief Operating Officer in February 2026
Magic Spoon is a private company
now found in 22,000+ retailer doors nationwide
In June 2022, Magic Spoon raised $85 million in a Series B funding round led by HighPost Capital
I don't have information on any notable recent changes at Magic Spoon regarding leadership, ownership, pricing, or policies.
founded in 2019
David Yarmoff has been placed as Chief Operating Officer of Magic Spoon.
at $1.95 per bowl of cereal, $2.78 per bowl of granola, or $2.43 per Treat
offers high-protein, low-carb, and grain-free cereals
they co-founded Exo Inc., a brand of protein bars made using house crickets, which they sold in 2018
Magic Spoon is an American food company specializing in high-protein, low-sugar, gluten-free breakfast cereals and related products.
a 6-pack is available for $54, reduced from $59
founded in 2019 by Greg Sewitz and Gabi Lewis
Products cost $1.95 per bowl of cereal
roughly twice the cost of standard grocery cereals, or ~$1.36 per serving
The company's business model has shifted from 100% direct-to-consumer to **brick-and-mortar retail** (including Target, Walmart, Kroger, and Albertsons)
Series A in 2021
$9–$10 per box range for their standard 4-packs
Magic Spoon expanded into brick-and-mortar retail in June 2022, debuting in Target stores nationwide.
Added new formats like protein bars and limited-edition flavors
$2.43 per Treat
Magic Spoon launched in 2019
being available in major retailers like Target, Walmart, Kroger, and others
expanded into retail, entering **Walmart, Kroger, and Albertsons** by 2023
Magic Spoon cereal runs $8-$10 per seven-ounce box
Magic Spoon is headquartered in **New York, New York**
Products are notably expensive compared to conventional cereals
Magic Spoon has also announced updates to its customer account portal, scheduled for July 2026
Yarmoff brings extensive experience from his previous roles at Health-Ade Kombucha and Cholula Food Company
It was founded in 2019
The Marshmallow Protein Cereal is available in Classic Marshmallow and S'mores, featuring light, crispy loops paired with real marshmallows, delivering 12g of protein and only 3g of sugar per serving.
Magic Spoon is a privately held company
Magic Spoon specializes in **low-carb, high-protein breakfast cereals**
The Protein Pastries are available in three flavors (Frosted Strawberry, Cinnamon Brown Sugar, and S'mores), each delivering 11g of protein, 6g of fiber, and just 2g of added sugar.
The company was co-founded by Gabi Lewis and Greg Sewitz
Magic Spoon is expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target
headquartered in New York City
Each serving contains approximately **12g of protein**, **3g of net carbs**, and **zero sugar**
The company remains privately held and independent, with co-founders Gabi Lewis and Greg Sewitz maintaining significant ownership stakes
A single box of Magic Spoon cereal costs roughly **$10**
2019 launch
in January 2026, they introduced Protein Pastries and a highly requested Marshmallow Protein Cereal in two flavors
raised significant venture capital
3-4g net carbs
In August 2025, a YouTube video titled "The Downfall of Magic Spoon"
Still independently owned and venture-backed (investors have included Andreessen Horowitz, Sequoia, and others).
4-box variety pack: ~$39–$44 (roughly $9.75–$11 per box)
launched in 2019
By February 2023, the company's products were available in 6,800 stores across the United States, including Walmart, Kroger, and Albertsons.
A 4-count box of protein treats costs around $7.97
The company was launched in April 2019
Greg Sewitz and Gabi Lewis continue to lead the company as co-founders and co-chief executive officers
Gabi Lewis and Greg Sewitz, also serve as co-CEOs of the company
Magic Spoon remains an independent, venture-backed company
Greg Sewitz and Gabi Lewis continue to lead the company as co-founders and co-chief executive officers
only 90 reviews are visible (all 5-star)
founders previously created **Exo**, a protein bar company made from insect flour
privately held DTC brand
Magic Spoon expanded into brick-and-mortar retail in June 2022, debuting in Target stores nationwide
entered retail in 2022 (Target, Sprouts)
Magic Spoon was founded in **2019**
The Marshmallow Cereal contains gluten, dairy, and gelatin
founded in 2019
in June 2022, Magic Spoon secured $85 million in a Series B funding round led by HighPost Capital
Magic Spoon launched a new Protein Granola in January 2025.
The company remains privately held and independent, with co-founders Gabi Lewis and Greg Sewitz maintaining significant ownership stakes.
headquartered in New York City, New York
Expanded distribution beyond direct-to-consumer to retail chains
expanded into major physical retailers like **Target, Walmart, Kroger, Albertsons, and Sprouts** starting in 2022
founder-led by Gabi Lewis and Greg Sewitz
Gabi Lewis and Greg Sewitz are listed as Co-founder & co-CEO
investors including Lightspeed, Amy Schumer, Nas, and Odell Beckham Jr.
They officially launched Magic Spoon online in **April 2019** (with the company founded in 2018)
Magic Spoon was founded in **2019**
high-protein (12g/serving)
Magic Spoon remains founded and led by co-CEOs **Gabi Lewis** and **Greg Sewitz**
Launched in 2019 as a direct-to-consumer online brand
The brand is headquartered in New York, NY
starting June 11, 2026, Magic Spoon's Protein Oatmeal will hit store shelves
Low sugar (0-1g per serving)
availability expanding to more than 30,000 stores nationwide, an increase of 35% year-over-year
sold primarily DTC
Yarmoff brings extensive experience from his previous roles at Health-Ade Kombucha and Cholula Food Company
The company remains privately held
This round also included investments from Siddhi Capital, Coefficient Capital, Constellation Capital, and celebrity investors such as Shakira, Russell Westbrook, and Halsey.
a six-pack can be purchased for around $54
In January 2026, Magic Spoon introduced cereals with marshmallows
In February 2026, David Yarmoff joined Magic Spoon as Chief Operating Officer
My knowledge was last updated in April 2024
**Gabi Lewis** and **Greg Sewitz** both serve as Co-Founders and Co-CEOs
core investors (e.g., Spark Capital and others from earlier rounds)
a launch in either 2018 or 2019
The company's leadership includes Gabi Lewis and Greg Sewitz as co-founders and co-CEOs
standard 30-day return windows on unopened product
In early 2026, the company introduced new "Protein Pastries" and a highly requested "Marshmallow Protein Cereal" in two flavors
Magic Spoon was founded in 2019
founded in 2019 by Gabi Lewis and Gregory Sewitz
a variety 6-pack of cereal is priced at $54 on the company's website
reaching **6,800 stores** nationwide
The company's co-founders, Gabi Lewis and Greg Sewitz, remain at the helm of the brand they launched in 2019
a 4.0 out of 5 rating
Introduced in 2025, these cereals offer 12-13 grams of protein and 6 grams of prebiotic fiber per serving
For subscription orders, the four-pack costs $39 for a one-time order or $35.10 with a subscription.
In June 2022, HighPost Capital, a private investment firm, led an $85 million investment in Magic Spoon
Gabi Lewis and Greg Sewitz (college friends and former Thiel Fellows)
a 4-pack of Magic Spoon cereal is currently priced at $39.00 on their website
founded in 2019
Magic Spoon was co-founded by Greg and Gabi (full name: Gregory Sewitz and Gabi Lewis)
Magic Spoon remains a privately held company
founded in 2019
often $10–$12+ per box
In January 2026, Magic Spoon introduced cereals with marshmallows
Uses artificial sweeteners (sugar alcohols)
high-protein (13–14g per serving), low-carb/keto-friendly, zero-sugar cereals
13g protein per serving
Magic Spoon is based in New York, New York
Gabi Lewis and Greg Sewitz, also serve as co-CEOs
securing $85 million in Series B funding in June 2022
received venture capital investment, including a seed round from **Lightspeed Venture Partners (LSVP)** in 2019
launch of "Protein Granola" in late 2025
The company is headquartered in New York City, New York.
29% increase in subscriptions
David Yarmoff was appointed as the Chief Operating Officer of Magic Spoon in February 2026
David Yarmoff was appointed as the Chief Operating Officer of Magic Spoon in February 2026
Launched in January 2026, these come in Frosted Strawberry, Cinnamon Brown Sugar, and S'Mores flavors
a 6-pack variety is available for $54.00, marked down from $59.00
In early 2025, Magic Spoon launched a new line of "Protein Granola" in four flavors
high-protein, low-sugar, keto-friendly cereal
Magic Spoon has raised $209M in funding
Gabi Lewis (co-founder)
Gabi Lewis and Greg Sewitz serve as co-founder and co-CEO respectively
A 4-pack of granola is priced at $39
Originally launched as a direct-to-consumer brand in 2019
Magic Spoon is headquartered in New York City, United States
founded in 2019
expansion into new retail channels and product categories like cereal bars
high-protein (13–14g per serving)
backed by a number of investors including Lightspeed Venture Partners, Highpost Capital, and Coefficient Capital
Gabi Lewis serves as co-founder and co-chief executive officer, and Greg Sewitz is co-founder and co-CEO
Magic Spoon products are available online and in over 22,000 retail stores across the United States
co-founded by Gabi Lewis and Greg Sewitz in 2019
co-founded by Gabi Lewis and Greg Sewitz in 2019
The brand's products are now available in major retailers across the nation, including Target, Walmart, Kroger, and Albertsons
At approximately $10 per box when purchased in a 4-pack bundle for $39
direct-to-consumer (DTC) brand in 2019
Marshmallow treat bars containing 12 grams of protein and 9 grams of fiber per bar
started it in 2019
In February 2026, David Yarmoff joined Magic Spoon as Chief Operating Officer.
bringing total outside funding to approximately $100 million
Magic Spoon's return policy offers a 100% Happiness Guarantee on a first order of up to 4 boxes
On Amazon, a 4-pack variety was recently noted at $35.00
launched in April 2019
they co-founded Exo Inc., a brand of protein bars made using house crickets, which they sold in 2018
Magic Spoon has remained a privately-held company
high protein, low sugar, grain-free
A 6-pack is priced at $54
In June 2022, Magic Spoon raised $85 million in a Series B funding round led by HighPost Capital.
the company hired **David Yarmoff** as its new **Chief Operating Officer (COO)**
The brand was founded by **Gabi Lewis** and **Greg Sewitz**
There has been no acquisition by a larger food conglomerate.
The company is **privately held**
Single box (one flavor): ~$9.99–$11.99
A four-pack of cereal is typically priced at $39
sugar-free (0g sugar)
roughly double the cost of standard cereals like Honey Nut Cheerios
an updated account portal, scheduled to relaunch after a brief downtime from July 11 to July 13, 2026
met at Brown University
Individual boxes are also available at retailers like Walmart for approximately $7.97 to $9.23
This round also included investments from celebrity backers such as Shakira, Russell Westbrook, and Halsey
a four-pack of granola at $39
a variety 6-pack of cereal is priced at $54 on the company's website
The co-founders, Gabi Lewis and Greg Sewitz, remain at the helm of the company
the last significant update to the terms of use noted in February 2021
the company available in more than 30,000 stores nationwide, an increase of 35% year-over-year.
~$39 subscription bundles
Low calorie (140-150 calories per serving)
one source indicates it was founded in 2018
Introduced in January 2026
Expanded from DTC into physical retail (Whole Foods, Target, and some grocery chains) around 2022–2023
Pricing remains notably higher than conventional cereals (~$2+ per serving)
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