Ghost · every surface
It reads your voice from your Brand DNA, runs the writers’ room end to end, and checks every post before you see it. Thirteen stages, every real surface slotted.
01 · The spine
One platform for your entire content process - research through publication - on brand, with your voice, facts and team input.
ResearchPlanWriteScheduleMonitorConfigure
02 · Research
The publications, communities, and competitor moves that actually matter for your brand. Watched, ranked, and waiting for you when you sit down. The strongest signals already have a draft attached - you just decide whether to send it.
Personalized Intelligence is the analysis lane: drop a link, a tweet, a competitor announcement, and Ghost reads it through five angles - Why This Matters · Brand Implications · Product Signal · Investor-Ready POV · The Unusual Connection - then calls whether it’s worth saying anything at all.
Research FeedPersonalized Intelligence
r/HydroHomies - "LaCroix tastes like the ghost of a fruit. Liquid Death tastes like water that means it."
rel 94opportunity@drewmagary - "Drinking a tallboy of Liquid Death at the kid's soccer game. The dads are confused. The moms are intrigued."
rel 88positiveNYT - "California to ban single-use plastic water bottles in state parks by 2027."
rel 82opportunity@LaCroixWater - "Hydration that hits different." (sponsored)
rel 71negativeLACROIX JUST RAISED PRICES. ALSO STILL TASTES LIKE FUMES.
Our prices are flat. Our taste isn’t.
X · LinkedIn
EXAMPLE · Liquid Death · demo brief
03 · Plan
The daily brief Ghost hands you every morning. Hook, angle, supporting points - already drafted from what’s happening in your category and what you’re trying to say. You just say go.
Campaigns keep every draft, idea, and post for one launch together; the calendar shows the whole month at a glance - what’s scheduled, what’s pending review, what landed, who owns it.
CampaignsIdeasCalendarContent Briefs
04 · Write
Three doors into the same writers’ room - a topic, a moment to respond to, or a draft that isn’t you yet. Hook Bank keeps the openers that landed; Atomizer splits one long piece into N reviewed posts.
Drafts For when you have a topic. Give Ghost a topic. Get a post in your voice, in the right format for the channel, ready to ship. Pull a template you’ve saved and the whole thing lands on-brand on the first pass - no senior writer needed to clean it up.
Respond For when something happens. Drop in the post, the article, the competitor move you should weigh in on. Get three takes in your voice - Agree, Disagree, Reframe, Add Data, however you want to enter the conversation. Pick the one that fits and ship.
Rewrite For when the draft isn’t you yet. Paste a draft that’s fine but doesn’t sound like you. What comes back sounds like you wrote it - with names, numbers, and personal details guarded by a deterministic NER identity guard that can’t be prompted around and re-verifies at Accept.
Drafts editorBlogRewriteAtomizerHook BankTemplates
voice: Liquid Deathformat: linkedin_post
Stacked modifiers
MORE DEADPANTIGHTEN FOR LINKEDINADD SPECIFIC DATA
LaCroix raised prices this week.
Our 12-pack tallboys are flat. Same hydration. Less landfill. Zero plastic.
The water shouldn’t pay rent. The plastic shouldn’t exist.
EXAMPLE · Liquid Death · demo draft
“MURDER YOUR THIRST.”
EXAMPLE voice records · none is a customer
05 · Voice
A voice record is built from a structured onboarding interview plus your knowledge base and named modifiers - not by scraping and mimicking old posts. Flip between three example records: the same machine, three completely different registers.
Voice ProfilesCompare view
06 · Knowledge
Your numbers, your studies, your customer language. Approved once, cited every time. The line gets used right or it doesn’t get used at all.
KnowledgeAssetsGuidelines
EXAMPLE · Liquid Death · demo knowledge base
For LinkedInFor XFor emailFor long-form
TighterLooserPunchierMore analytical
20% more dry humorLess hedgingMore provocativeWarmer
BulletsNarrativeQ-then-AHeadline-led
07 · Modifiers
Named, stackable adjustments that tune a draft without leaving the voice - a channel, a style, a tone, a format, or anything you write yourself.
Modifiers
08 · Team
Four seats, one standard: work moves up the chain instead of writers marking their own homework.
In ReviewBrand MembersChatInbox
No regulated claims detected. Water exempt under FDA 21 CFR 165.110.
No banned words. Pillars hit: anti-corporate, plastic-free.
Tone deadpan, ALL CAPS opener, sentence length on-spec.
Every verdict lands in a SHA-256 hash-chain audit log: tampering visibly breaks the chain.
EXAMPLE · Liquid Death · three demo verdict states
09 · Compliance
Voice checks run on every post. Wherever compliance is switched on, three parallel judges - regulatory, brand, voice - each return a verdict with the exact finding. Click through the three real verdict states.
Every verdict lands in a SHA-256 hash-chain audit log: tampering visibly breaks the chain.
Three judgesHash-chain audit log
10 · Schedule
Approve the queue once; Ghost publishes to X, LinkedIn, Bluesky, and Facebook on the cadence you set. Nothing publishes without your approval.
CalendarPublishing Accounts
Publishing accounts: X · LinkedIn · Bluesky · Facebook
EXAMPLE · Liquid Death · demo queue
EXAMPLE · demo trend, not a measured customer stat
11 · Monitor
Daily, weekly, monthly reports. Sentiment trend, topic clusters, competitor insights, recommendations. The brain learns what works and what doesn’t - and the next brief starts smarter than the last. Analytics is X-only today.
Social listening watches what your audience is saying, what your competitors are shipping, what your category is moving toward - surfaced into the research feed when ready.
ActivityPerformance (X-only)CommentsListening
12 · Audience
Ghost meets you at your size - a solo byline, a team standard, or a regulated brand with legal in the loop.
About YouFeedback
13 · Start
Real output
Not a chatbot transcript. Finished posts, written from a brand record, provenance stamped.
“Four ingredients per scoop. All cow, no bull.”
“MURDER YOUR THIRST.”
“Relief you can actually taste - clean, clinically backed, day and night.”
EXAMPLE set. The live gallery is generated by Ghost itself and blessed before ship.
No brand shown is a Ghost customer. Liquid Death, Paleo Pro, and Bloombelly carry palettes and voice rules extracted from real public brand signal; the Paleo Pro line is a real A15 spike output (2026-07-04) and is never reskinned. Ghost publishes end to end to X, LinkedIn, Bluesky, and Facebook; analytics is X-only today. Voice checks run on every post; the three-judge compliance pass runs wherever compliance is switched on. Pricing is current: card-first 14-day trial, founding pricing is time-limited (deadline shown at checkout), never member-capped.