Vermeer · How it works

Five movements. One studio.

Everything below is a working surface, not a roadmap: it sees your product, takes your brief, paints the set, judges every frame, and ships the package.

01

See

It looks before it paints.

Three inputs meet before a single pixel renders: a proven reference, your true product, and your Brand DNA record.

  • Reference ingestion

    A winning ad is vision-analyzed into a reusable creative brief - hook, psychological trigger, composition, copy framework, CTA style - with the source brand, product, and claims stripped at analysis. You keep the structure that worked, none of the content that was theirs.

  • Product cutout

    Your product photo becomes a clean, background-removed cutout, cached for reuse. Confidence is measured: a doubtful cutout falls back to your original image rather than feed a broken subject to a paid render.

  • Brand DNA grounding

    The 346-field record supplies what a prompt never could: your palette, your product facts, your verified claims, your voice. Generation is constrained to it - a missing proof point never becomes a made-up one.

02

Brief

Direct it like a studio, not a slot machine.

You say what you need; the studio plans the shoot.

  • New Shoot

    The front door. Describe what you are launching and what it should feel like - a conversation, not a form - and Vermeer turns it into a shoot plan with slots, formats, and cast.

  • Quick Shot

    One frame, fast. When you need a single hero image or a one-off ad rather than a campaign, Quick Shot runs the same product-true pipeline on a single slot.

  • Chat briefing

    The brief stays conversational after kickoff: shape product, scene, mood, lighting, and ratio in plain words, tighten a scene, swap an angle - the same thread that briefed the shoot directs it.

03

Paint

The winning structure, rebuilt as yours.

Scene generation composes around the true product - and a campaign lands as one coherent world, not a folder of strangers.

  • Scene generation

    The extracted creative structure is re-expressed with your product, your palette, and claims you can back. Proven shape, honest content.

  • Campaigns

    A goal-driven set of shots - six goal types - compiled into one shoot: same cast, same light, same world across every slot. Drafts first; nothing finalizes without you.

  • Casting · Character Capsules

    Recurring humans your brand keeps. Cast once and the same faces carry every frame - and the same Casting concept extends into Silver for video.

  • Ad formats

    The format catalog grounded in the ad intelligence library: creative structures that already performed, ready to be rebuilt as yours.

  • Visual Style

    Seven style slots - medium, grade, finish, lens, time, lighting, mood - seeded from your Brand DNA and yours per slot: confirm the seed, override it, or clear it. Empty means clean photoreal, never a hidden default.

Brief · extracted from a winning reference

Hook: the quiet flex. Psychology: understatement against a loud category. Composition: product low-right, negative space carries the line. Rebuilt with your product, your palette, and a claim you can actually back.

Illustrative brief · real rebuilds ground in your verified Brand DNA

04

Judge

Graded before you ever see it.

Two axes on every composite - one deterministic, one model-judged - and both report to you, not over you.

  • Two-axis QA

    A pixel-contrast check measures whether the copy is actually legible; a vision judge verifies the product was not distorted and that text never sits over a face or the product. Advisory by design: findings surface with the frame.

  • Sign-off flow

    Campaigns land as drafts behind a review gate. You approve the set; only then is it finalized. The judge advises, you decide.

  • Re-shoot

    A frame you do not love re-fires as a fresh Quick Shot from the same axes. A re-roll is a new frame with its own run - never a mutation of the one you reviewed.

  • Accuracy lock

    Opt-in per brand: every shoot frame is scored against your real product photos, and a frame under your accuracy floor re-rolls automatically - fresh attempts, best frame wins. You arm it; nothing about it is silent.

The working vocabulary

This is not a marketing diagram - it is the failure vocabulary the vision judge actually grades against, verbatim from the code that runs it.

  • identity
  • product fidelity
  • text occlusion
  • scene artifacts
  • wrong_product
  • product_distorted
  • text_over_face
  • text_over_product
  • text_illegible
  • scene_artifact
  • competitor_leak

And one verdict worth earning: clean

VERBATIM FAILURE VOCABULARY · ad-judge v1.0.0 · PIXEL CHECK + VISION PASS

05

Ship

From the easel to the channel.

Finished work leaves the studio packaged, not stranded.

  • Shoot Library

    Every run is kept - browsable, shareable, re-usable. Yesterday’s campaign is tomorrow’s reference.

  • Ads and ad sets

    Singles and sets, organized the way you brief them - one frame or a coherent spread of formats from the same shoot.

  • Exports

    Downloadable packages per run - including a Pinterest-format bulk-upload CSV with schedule spread, column mapping, and dedupe manifest done. You run the upload; there is no live Pinterest API push.

  • Credits

    You pay per shoot, in credits - with subscription plans coming alongside the packs. Cutout, QA, and exports are part of the render, not upsells.

Brief it once. Review a campaign.

Apply for early accessCompare and pricing

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