Gruns
What AI gets wrong about Gruns
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
Grüns holds a B+ rating with the BBB
The record: Grüns Nutrition, Inc. is not BBB accredited and currently holds a BBB rating of "NR" (Not Rated), after previously being rated "F" due to 25 of 30 complaints going unanswered — it has never held a B+ rating.
the company has received 132 complaints, with 114 closed in the last 12 months
The record: According to Gruns Nutrition, Inc.'s current BBB profile, the company has 113 total complaints filed, with 67 closed in the last 12 months — not 132 complaints with 114 closed.
Grüns has an average rating of 1.18 out of 5 based on 61 customer reviews
The record: Grüns has strongly positive ratings across major review platforms — roughly 4.1–4.4 out of 5 on Trustpilot (900+ reviews), 4.7 out of 5 on Amazon (200+ reviews), and 4.5/5 from expert testers — not 1.18 out of 5.
The Better Business Bureau (BBB) reports 132 complaints over the past three years, with 114 closed in the last 12 months
The record: Gruns Nutrition's BBB profiles show different figures than claimed: the Beaverton, OR listing shows 79 total complaints in the past three years with 66 closed in the last 12 months, while a separate Roanoke, TX listing shows 128 total complaints — neither matches the claimed 132 total/114 closed in 12 months.
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/complaints?page=2
- https://www.bbb.org/us/tx/roanoke/profile/nutrition/gruns-nutrition-inc-0875-91352699
based on ~9450 reviews
The record: Gruns' review counts don't match ~9,450 anywhere: Trustpilot shows about 2,275–2,300 reviews, while Gruns' own site advertises 100K+ reviews (1M+ members), and Walmart shows roughly 39.9K reviews on its product listing.
switching to **methylated minerals** for better absorption
The record: Grüns formulates with methylated vitamins (folate as L-5-methyltetrahydrofolate and B12 as methylcobalamin) for absorption, not methylated minerals; minerals in Grüns are dosed at 25% of daily value rather than reformulated into a methylated form.
Trustpilot shows a **4.1/5** rating (74% 5-star), but **21% are 1-star** reviews citing the same service issues
The record: Gruns currently holds a 4.6/5 "Excellent" rating on Trustpilot based on roughly 2,275 reviews, not the 4.1/5 with 21% 1-star reviews cited in the claim, which traces to a low-trust third-party site rather than Trustpilot itself.
a bag advertised as 60 servings actually contains **28 servings**
The record: Grüns bags contain 28 daily servings (28 daily sachets of 8 gummies each, about a one-month supply); the number "60" in Grüns marketing refers to "60+ organic ingredients," not a servings count, so there is no evidence the bag was ever advertised as containing 60 servings.
No major corporate restructuring, bankruptcy, or leadership changes have been publicly reported in available sources
The record: Grüns was acquired by Unilever, announced April 9, 2026 and completed June 1, 2026 for a reported $1.2 billion, making it now part of Unilever's Wellbeing business (though founder Chad Janis remained CEO post-acquisition).
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
- https://www.modernretail.co/operations/a-timeline-of-what-led-up-to-gruns-being-acquired-by-unilever/
over 95,000 five-star reviews
The record: Grüns' own site currently advertises "95,000+ reviews" at a 4.8-star average (not specifically 95,000 five-star reviews), while other Grüns pages separately claim "80,000" or "85,000" five-star reviews, and independent platforms like Trustpilot show only around 2,275 total reviews — so the precise "over 95,000 five-star reviews" figure cannot be independently confirmed.
Gruns** appears to be a direct-to-consumer supplement brand focused on a daily “greens” powder
The record: Grüns is a direct-to-consumer supplement brand, but its flagship product is a daily greens gummy (fruit/vegetable, vitamin, prebiotic-fiber gummies) marketed as an alternative to greens powders, not a powder itself; the company was also acquired by Unilever in April 2026 for ~$1.2 billion.
It does not appear on major “scam” lists (BBB, Ripoff Report, etc.) with widespread fraud allegations as of my last training data.
The record: Gruns Nutrition, Inc. does appear on the BBB with a substantial complaint history — over 40 complaints, including a prior 'F' rating (now 'Not Rated' pending resolution of prior closed complaints) due to 25 of 30 complaints going unresolved, with recurring allegations of unauthorized subscription charges, ignored cancellation requests, and refund refusals; third-party sites like Scam Detector also flag gruns.com as high-risk/suspicious.
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/customer-reviews
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/complaints?page=2
- https://gruns.pissedconsumer.com/review.html
- https://www.scam-detector.com/validator/gruns-com-review/
No prominent enforcement actions or recalls specifically tied to Gruns in available records.
The record: Gruns Nutrition has faced notable legal actions: a federal class-action lawsuit alleging its 'comprehensive/complete nutrition' marketing was deceptive (dismissed as non-actionable puffery in May 2026) and a California Attorney General Proposition 65 Notice of Violation filed against Gruns Nutrition, Inc. and Target in 2025 — so the claim of no prominent enforcement actions is inaccurate, even though no product recall has occurred.
a four-week supply is available for $39.99 with a subscription, while a one-time purchase is priced at $59.99
The record: Grüns' 28-day (four-week) supply currently retails for about $79.99–$87.99 one-time and roughly $47.99–$65.99 with a subscription (Subscribe & Save, ~25% off) — not $59.99 one-time and $39.99 with subscription.
4-week supply**: $39.99 for subscribers, with a regular price of $59.99.
The record: Grüns' 4-week (28-pack) supply currently costs $79.99 at regular price and about $47.99 on subscription, not $59.99/$39.99.
12-week supply**: $147.98 for subscribers, with a regular price of $239.97.
The record: 12-week pricing figure appears in only one engine's answer with no corroboration.
headquartered in **Golden, Colorado**
The record: Grüns is headquartered in Beaverton, Oregon, not Golden, Colorado.
a 12-serving pack of Grüns Adult Superfoods Greens Gummies and Nütrops is priced at approximately $19.99 to $22.99 at retailers like Target
The record: Retail pack pricing conflicts with other engines' direct-to-consumer pricing figures.
A monthly subscription for the daily gummies starts at $36.72
The record: Grüns' daily gummies subscription currently starts at $48.00/month (regular price $79.99) for a single-person plan, working out to about $1.71/day — not $36.72; the lower figure reflects a limited-time promotional discount, not the standard subscribe price.
it launched with a special 25-count box of individual gummy sachets for $29.98
The record: Grüns actually launched direct-to-consumer in August 2023 with a 28-day sachet pouch priced around $80 (~$2.86/day); the 25-count box priced at $29.98 is a separate, current Sam's Club-exclusive retail SKU (added during Grüns' later retail expansion), not the brand's original launch product or price.
Founded**: 2022 by Maxx Oglesbee
The record: Grüns was founded by Chad Janis (idea conceived in 2022 while at Stanford, product launched August 2023); there is no evidence a person named Maxx Oglesbee is associated with the company.
2022 by Maxx Oglesbee (often listed as the primary founder)
The record: Grüns was founded in 2023 by Chad Janis, a former private equity investor at Summit Partners who conceived the idea while attending Stanford Business School; no person named Maxx Oglesbee is associated with the company in any source.
Headquartered**: Los Angeles, California
The record: Grüns is headquartered in Beaverton, Oregon, not Los Angeles, California.
Oglesbee remains the majority owner/founder
The record: Grüns was founded and led by Chad Janis (who retained ~50% ownership before the company was acquired by Unilever in 2026); no person named Oglesbee is associated with Grüns in any capacity.
Maxx Oglesbee serves as CEO
The record: Grüns was founded and is currently led by CEO Chad Janis, not Maxx Oglesbee; there is no evidence Maxx Oglesbee has any association with Grüns.
Gruns Daily Greens
The record: The brand's actual name is "Grüns" (styled with an umlaut), marketed as "Grüns Daily Nutrition" with its core product called "Grüns Superfood Gummies" — not "Gruns Daily Greens."
One serving = 2–4 gummies
The record: Grüns' standard serving size is one full daily pack of 8 gummies, not 2–4 gummies.
usually **$39–$49** per month
The record: Grüns currently costs $79.99 for a one-time 28-pack pouch, with the standard monthly subscription price around $59–$60 (not $39–$49); only bulk/quarterly subscription tiers bring the effective monthly cost down closer to ~$48.
Subscriptions are offered at a discount (commonly ~$35–$42/month)
The record: Grüns' standard ongoing subscription price is about $59.99–$69.99/month (25% off the $79.99–$92.98 one-time price, varying by flavor); only limited-time new-subscriber promo codes bring a first order down into the ~$35–$47 range.
Founded in **2022** by entrepreneurs **Justin Mares**
The record: Grüns was founded in 2022 by Chad Janis, not Justin Mares — Justin Mares is a real entrepreneur but is co-founder/CEO of Truemed, unrelated to Grüns.
Justin Mares** (previously involved in consumer-health brands) and **Andrew Zeck**
The record: Grüns was founded in 2023 by Chad Janis, who remains its sole founder and CEO; neither Justin Mares nor Andrew Zeck has any documented connection to the company.
Headquartered in the **United States** (primarily operates out of California)
The record: Grüns is a U.S. company, but it is not headquartered in or primarily operating out of California — its official address is in Beaverton, Oregon, and it was acquired by Unilever (headquartered in London) in June 2026.
Justin Mares and Andrew Zeck serve as the primary leaders
The record: Grüns was founded by and is led by Chad Janis (Founder & CEO); there is no evidence Justin Mares or Andrew Zeck have ever held leadership roles at Grüns.
One-time purchase price is typically **$49–59** per jar
The record: Grüns one-time purchase price is currently around $67–$88 per bag (28-day supply) of superfood gummies, not $49–59 per jar — the product isn't sold in jars.
A pack of 28 servings is priced between $59.99 and $65.99 on their website
The record: A 28-serving pack of Gruns is currently priced at $79.99, significantly higher than the claimed $59.99-$65.99 range.
The fast-growing supplement company Grüns, known for its green multivitamin gummies, has been acquired by consumer goods giant Unilever in a deal announced in April 2026 for an undisclosed amount.
The record: Unilever announced the acquisition of Grüns in April 2026 for $1.2 billion (not an undisclosed amount), and completed it on June 1, 2026.
- https://www.unileverusa.com/news/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.axios.com/pro/merger-deals/2026/04/09/greens-supplement-maker-gruns-1-billion-unilever
- https://finance.yahoo.com/sectors/healthcare/articles/unilever-buy-us-supplements-firm-102423678.html
for an undisclosed amount
The record: Unilever acquired Grüns in April 2026 for approximately $1.2 billion, not for an undisclosed amount as publicly stated by Unilever.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
Grüns holds a B+ rating with the BBB
the company has received 132 complaints, with 114 closed in the last 12 months
Grüns has an average rating of 1.18 out of 5 based on 61 customer reviews
a customer noted being charged $350 for a three-month supply they did not order
The Better Business Bureau (BBB) reports 132 complaints over the past three years, with 114 closed in the last 12 months
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/complaints?page=2
- https://www.bbb.org/us/tx/roanoke/profile/nutrition/gruns-nutrition-inc-0875-91352699
Considering over 1,500 reviews, reviewers overwhelmingly had a great experience with Gruns
Customer reviews on the BBB site average 1.18 out of 5 stars
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/customer-reviews
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025
- https://ratingfacts.com/blogs/gruns-review-are-these-superfood-gummies-worth-the-hype
a bag assumed to have 60 servings may contain only **28 servings**
In April 2025 (reported as recent news), Grüns raised **$35 million** in a funding round led by Headline
- https://www.mofo.com/resources/news/250512-mofo-advises-gr-ns-on-series-b-investment-round
- https://www.theinformation.com/briefings/supplement-startup-gruns-confirms-fresh-funding-500-million-valuation
- https://headline.com/blog-latest/article-latest/from-zero-to-unuilever-in-32-months-gruns-and-the-power-of-daily-ritual
- https://www.trysignalbase.com/news/funding/gruns-raises-35m-series-b-to-revolutionize-health-with-snackable-greens
- https://app.mergerlinks.com/transactions/2025-05-06-gr-ns-nutrition/service-providers
nine-figure annual recurring revenue
launching in **Target** (1,600+ stores) in February 2025
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
- https://drugstorenews.com/gruns-supplements-roll-out-target
- https://thefoodstack.substack.com/p/12-billion-in-32-months-how-gruns
- https://www.thestreet.com/retail/500m-supplement-brand-lands-target-and-walmart-in-2-years
- https://www.target.com/c/superfoods-vitamins-supplements-health/gruns/-/N-4rs3qZq643lebt3vj
launched new lines including **Grüns cubs** (for kids) in July 2024
**Nütrops** (nootropics) in December 2024
- https://thefeed.com/products/gruns-nutrops-gummies
- https://www.target.com/p/n-252-trops-by-gr-252-ns-low-sugar-functional-nootropics-for-brain-health-mushroom-gummies-96ct-12pk/-/A-94716318
- https://www.walmart.com/ip/Nutrops-Gruns-Lions-Mane-Mushroom-Gummies-Adults-Functional-Nootropics-12ct-Herbal-Brain-Supplement-Brain-Health-Cognitive-Memory-Focus/16923855687
claims to have made **five changes** to its core product within the first 12 months
switching to **methylated minerals** for better absorption
Trustpilot shows a **4.1/5** rating (74% 5-star), but **21% are 1-star** reviews citing the same service issues
A doctor’s review claims Grüns’ "clinically tested" studies are **not real clinical trials** (one is a basic vitamin-level check, the other a customer survey)
The company also uses a **"Core Nutrient Blend"** without disclosing exact amounts, making it unclear if dosages are sufficient
a bag advertised as 60 servings actually contains **28 servings**
Products are made in **NSF-certified facilities**, **third-party tested** for heavy metals, pesticides, and contaminants
free from major allergens** (dairy, nuts, soy, etc.)
Vegan-friendly and free from dairy, eggs, peanuts, tree nuts, wheat, soy, fish, shellfish, and sesame
No major corporate restructuring, bankruptcy, or leadership changes have been publicly reported in available sources
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
- https://www.modernretail.co/operations/a-timeline-of-what-led-up-to-gruns-being-acquired-by-unilever/
culminating in its acquisition by Unilever in June 2026
This acquisition places Gruns within Unilever's growing "Beauty & Wellbeing" portfolio
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.unilever.com/news/news-search/2025/unilevers-beauty-wellbeing-business-insights-inspiration-innovation-and-growth/
- https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/
- https://cosmeticsbusiness.com/unilever-to-buy-gr%C3%BCns-as-it-doubles-down-on-wellness
over 100,000 on its website, boasting an average rating of 4.8 out of 5 stars
The BBB rating has since been updated to a B+
A law firm is currently investigating the company for potentially deceptive marketing practices related to its "Superfoods Greens Gummies."
A monthly supply of their flagship greens gummies starts at $36.72
a putative consumer class-action lawsuit alleging deceptive marketing of the gummies as providing "comprehensive" and "complete" nutrition was dismissed
- https://www.lexology.com/library/detail.aspx?g=8d4a108a-a166-4de7-bf74-81fdecd84625
- https://www.shorenewsnetwork.com/judge-tosses-lawsuit-claiming-gruns-gummies-misled-consumers-about-complete-nutrition/
- https://natlawreview.com/article/comprehensive-nutrition-deemed-puffery-consumers-understand-you-cant-eat-gummies
- https://dockets.justia.com/docket/new-york/nysdce/1:2025cv04998/644288
The court deemed most of the challenged statements as non-actionable "puffery."
- https://www.lexology.com/library/detail.aspx?g=8d4a108a-a166-4de7-bf74-81fdecd84625
- https://natlawreview.com/article/comprehensive-nutrition-deemed-puffery-consumers-understand-you-cant-eat-gummies
- https://www.shorenewsnetwork.com/judge-tosses-lawsuit-claiming-gruns-gummies-misled-consumers-about-complete-nutrition/
- https://dockets.justia.com/docket/new-york/nysdce/1:2025cv04998/644288
Gruns received a Notice of Violation in California under Proposition 65
The notice alleges that the company's "Gruns Cubs Superfoods Greens kids gummies" contain lead and fail to provide the required warning to consumers
Gruns has stated that the trace amounts of lead are naturally occurring from the organic fruits and vegetables in their products and that they comply with Proposition 65 requirements
reaching a $300 million annualized revenue by its second year
- https://www.inc.com/david-lidsky/exclusive-gruns-gummy-vitamin-startup-growing-fast-as-ai-company/91254742
- https://www.modernretail.co/operations/whats-next-for-gruns-this-holiday-season-after-a-breakout-year-in-retail/
- https://www.beautyindependent.com/sugar-capital-brian-sugar-gruns-exit-reset-cpg-investing/
amassing over one million customers
The company's products are now available in major retailers such as Target, Walmart, and Costco.
- https://www.target.com/b/gruns/-/N-q643lebt3vj
- https://www.walmart.com/brand/gruns/10053964
- https://www.costco.com/p/-/grns-adult-greens-gummies-35-daily-packs/4000427430
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
over 95,000 five-star reviews
is a top seller on Amazon
In 2025, a law firm began investigating Grüns for potentially deceptive marketing practices, questioning its "comprehensive nutrition" claims.
A putative class-action lawsuit making similar allegations was recently dismissed, with the court deeming the phrase "comprehensive nutrition" to be "obvious puffery."
- https://www.lexology.com/library/detail.aspx?g=8d4a108a-a166-4de7-bf74-81fdecd84625
- https://natlawreview.com/article/comprehensive-nutrition-deemed-puffery-consumers-understand-you-cant-eat-gummies
- https://www.shorenewsnetwork.com/judge-tosses-lawsuit-claiming-gruns-gummies-misled-consumers-about-complete-nutrition/
- https://dockets.justia.com/docket/new-york/nysdce/1:2025cv04998/644288
the court did allow for a potential amendment to the lawsuit concerning advertisements targeting users of GLP-1 medications
in June 2025, Grüns and Target Corporation received a notice of violation of California's Proposition 65
The notice alleges that Grüns' "Cubs Superfoods Greens kids gummies" contain lead and fail to provide the required warning to consumers
officially Grüns Nutrition, Inc.
10 million gummies shipped every day
Gruns** appears to be a direct-to-consumer supplement brand focused on a daily “greens” powder
marketed heavily via social media/TikTok as a convenient nutrient boost with added pre/probiotics, adaptogens, etc.
It positions itself as a simpler/cheaper alternative to bigger competitors.
The brand is relatively new/smaller than AG1 or Bloom
- https://www.forbes.com/sites/chloesorvino/2026/04/10/with-a-12-billion-sale-to-unilever-grns-founder-mints-a-fortune/
- https://www.forbes.com/sites/yolarobert1/2026/04/28/bloom-nutrition-scaled-to-1-billion-by-prioritizing-its-community-first/
- https://en.wikipedia.org/wiki/AG1_(company)
- https://techcrunch.com/2022/01/25/athletic-greens-valued-at-1-2b-nutrition-drink/
It does not appear on major “scam” lists (BBB, Ripoff Report, etc.) with widespread fraud allegations as of my last training data.
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/customer-reviews
- https://www.bbb.org/us/or/beaverton/profile/vitamins-and-supplements/gruns-nutrition-inc-1296-1000161025/complaints?page=2
- https://gruns.pissedconsumer.com/review.html
- https://www.scam-detector.com/validator/gruns-com-review/
No prominent enforcement actions or recalls specifically tied to Gruns in available records.
amassing a customer base of over one million within a few years
a four-week supply is available for $39.99 with a subscription, while a one-time purchase is priced at $59.99
amassing a customer base of over one million users across the United States
4-week supply**: $39.99 for subscribers, with a regular price of $59.99.
12-week supply**: $147.98 for subscribers, with a regular price of $239.97.
is the company's primary owner following its acquisition by **Unilever** in April 2026
Janis also based in Golden, Colorado, and Austin, Texas
**Cost** | **~$80** for 28 daily servings (~$2.85/serving)
Each serving (8 bear-shaped gummies) contains:
**Grüns Cubs**: A line for kids introduced in July 2024
A standard package of **28 daily servings** retails for **$80** on the website
the cost per daily serving drops to approximately **$2.80**
The brand is sold in over 7,000 retail locations including Costco, Walmart, Target, and Sprouts
The name **Grüns** comes from the German word for "green,"
Chad Janis is estimated to retain about **50% ownership** of the company post-acquisition
headquartered in **Golden, Colorado**
originally launched from a **Stanford dorm room**
**Grüns Cubs:** A line for kids launched in July 2024
**Nütrops:** Nootropic mushroom gummies for cognitive function (launched December 2024)
- https://nutrops.co/
- https://www.target.com/p/n-252-trops-by-gr-252-ns-sugar-free-functional-nootropics-for-brain-health-mushroom-gummies-96ct-12pk/-/A-94716319
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
- https://www.amazon.com/Functional-Nootropics-Supplement-Cognitive-Cordyceps/dp/B0DN88S4FH
A package of **28 daily servings** retails for **$80** on the website
available in over **7,000 retail locations** nationwide
The CEO of Unilever's Wellbeing division is Jostein Solheim
- https://www.unilever.com/news/news-search/2023/how-our-1-billion-health-wellbeing-business-keeps-growing/
- https://www.linkedin.com/posts/josteinsolheim_the-unilever-wellbeing-portfolio-isnt-just-activity-7358478654416297984-6go2
- https://www.glossy.co/beauty/unilever-ceo-of-health-wellbeing-jostein-solheim-on-the-new-definition-of-health/
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
a 12-serving pack of Grüns Adult Superfoods Greens Gummies and Nütrops is priced at approximately $19.99 to $22.99 at retailers like Target
A monthly subscription for the daily gummies starts at $36.72
a 12-serving pack of their Superfoods Greens Gummies or Nütrops Brain Health Mushroom Gummies is priced at around $19.99 to $22.99
- https://www.walmart.com/ip/Gr-ns-Adult-Superfood-Greens-Sugar-Free-Gummies-60-Organic-Ingredients-21-Vitamins-Minerals-12-Servings/14289809117
- https://www.walmart.com/ip/Nutrops-Gruns-Lions-Mane-Mushroom-Gummies-Adults-Functional-Nootropics-12ct-Herbal-Brain-Supplement-Brain-Health-Cognitive-Memory-Focus/16923855687
- https://www.target.com/p/n-252-trops-by-gr-252-ns-low-sugar-functional-nootropics-for-brain-health-mushroom-gummies-96ct-12pk/-/A-94716318
directly to consumers through their website and Amazon
Grüns's headquarters are located at 9450 SW Gemini Dr Pmb 19591, Beaverton, Oregon, 97008, United States
Their "AutoShip & Save" program delivers 28 packs (224 gummies) every four weeks
it launched with a special 25-count box of individual gummy sachets for $29.98
Grüns Kids at $23.98 at Sam's Club
- https://www.samsclub.com/ip/Gruns-Kids-Organic-Superfood-Greens-Multivitamin-Gummies-25-ct/17352762565
- https://www.inc.com/david-lidsky/exclusive-gruns-gummy-vitamin-startup-growing-fast-as-ai-company/91254742
- https://www.modernretail.co/operations/a-timeline-of-what-led-up-to-gruns-being-acquired-by-unilever/
Founded**: 2022 by Maxx Oglesbee
2022 by Maxx Oglesbee (often listed as the primary founder)
Headquartered**: Los Angeles, California
Oglesbee remains the majority owner/founder
Maxx Oglesbee serves as CEO
Gruns Daily Greens
One serving = 2–4 gummies
Subscriptions are offered at a discount (commonly ~$35–$42/month)
a staggering $1.2 billion acquisition by Unilever in April 2026
Founded in **2022** by entrepreneurs **Justin Mares**
Justin Mares** (previously involved in consumer-health brands) and **Andrew Zeck**
Headquartered in the **United States** (primarily operates out of California)
Justin Mares and Andrew Zeck serve as the primary leaders
One-time purchase price is typically **$49–59** per jar
there have been no public announcements regarding changes to Grüns' pricing structures or company policies following the acquisition
In April 2026, Unilever announced its agreement to acquire Grüns, aiming to enhance its Beauty & Wellbeing portfolio in the U.S. market.
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.nutraingredients.com/Article/2026/04/10/unilever-acquires-supplement-brand-gruns-expanding-health-and-wellbeing-portfolio/
- https://www.axios.com/pro/merger-deals/2026/04/09/greens-supplement-maker-gruns-1-billion-unilever
Grüns Kids for children and Nütrops for cognitive support in 2024
Immün for immune system support and Jüced for energy support in 2025
- https://wellworthy.com/gruns-immun-gummies/
- https://wellworthy.com/gruns-launches-energy-gummies-made-for-more-than-just-workouts/
- https://www.inc.com/david-lidsky/gruns-founder-chad-janis-u-snacks-rebrand-gummy-supplement-innovation/91298786
- https://us.amazon.com/Juced-Gruns-Preworkout-Carnitine-Caffeine/dp/B0G3D57TZD
there have been no publicly announced changes to Grüns' pricing or policies following the acquisition
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.modernretail.co/operations/a-timeline-of-what-led-up-to-gruns-being-acquired-by-unilever/
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
new **Chief International Officer** Gerd Mittmann hired for global expansion
entering **Sprouts (Dec 2024)**, **Target (Feb 2025)**, and **Walmart (April 2025)**
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
- https://www.modernretail.co/operations/a-timeline-of-what-led-up-to-gruns-being-acquired-by-unilever/
- https://drugstorenews.com/gruns-supplements-roll-out-target
U.S.-based company specializing in gummy supplements made from natural ingredients like fruits and vegetables
company shifted to a **profitable DTC subscription model** before expanding to retail
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
- https://thefoodstack.substack.com/p/12-billion-in-32-months-how-gruns
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
corporate rebranding** from “Grüns Nutrition” to **“Ü Snacks”**
New hires include Chief International Officer **Gerd Mittmann** for global expansion
The company recently underwent a **corporate rebranding** from “Grüns Nutrition” to “Ü Snacks”
A pack of 28 servings is priced between $59.99 and $65.99 on their website
once an order is processed, it cannot be canceled
An article from May 2025 mentioned that the company made five changes to its product within the first year of operation based on customer feedback.
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
- https://thefoodstack.substack.com/p/12-billion-in-32-months-how-gruns
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
In a February 2026 interview, CEO Chad Janis discussed the company's ongoing innovation, with plans to launch 10 new products in 2026
The fast-growing supplement company Grüns, known for its green multivitamin gummies, has been acquired by consumer goods giant Unilever in a deal announced in April 2026 for an undisclosed amount.
- https://www.unileverusa.com/news/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.axios.com/pro/merger-deals/2026/04/09/greens-supplement-maker-gruns-1-billion-unilever
- https://finance.yahoo.com/sectors/healthcare/articles/unilever-buy-us-supplements-firm-102423678.html
for an undisclosed amount
Grüns has a 30-day return policy for first-time purchases.
For reselling, the company has an established policy that outlines the terms and conditions for authorized resellers.
after raising an estimated $45 million from outside investors
his stake could be worth at least $450 million after taxes
In 2026 Gruns partnered with Olipop on a limited-edition release of Strawberry Vanilla Superfoods Greens Gummies
The original price for 28 servings is $79.99 as of this writing, or about $2.86 per serving
you might even get an additional 20% back post-purchase, bringing some prices down to as low as $1.71 per pack
in July 2024, Grüns introduced a line for kids called Grüns cubs
- https://www.modernretail.co/operations/the-approach-that-helped-gruns-hit-a-500-million-valuation-in-2-years-and-land-at-sprouts-target-and-walmart/
- https://www.modernretail.co/operations/a-timeline-of-what-led-up-to-gruns-being-acquired-by-unilever/
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
Chad Janis will stay on as CEO post-acquisition.
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
- https://thefoodbillionaire.substack.com/p/gruns-chad-janis-just-made-the-fastest
- https://www.inc.com/jennifer-conrad/king-gummy-the-secret-story-of-how-chad-janis-broke-the-internet-with-gruns-1-2-billion-exit/91329186
annualized revenue exceeding **$300 million**
- https://commonthreadco.com/blogs/coachs-corner/gruns-just-sold-for-1-2b-in-30-months-heres-what-it-means
- https://www.beautyindependent.com/sugar-capital-brian-sugar-gruns-exit-reset-cpg-investing/
- https://www.inc.com/jennifer-conrad/king-gummy-the-secret-story-of-how-chad-janis-broke-the-internet-with-gruns-1-2-billion-exit/91329186
Janis left Summit after three years in 2022 to attend Stanford Business School
Unilever announced its acquisition of Grüns, aiming to bolster its health and wellbeing portfolio in the U.S. market
The deal, valued at approximately $1.2 billion
has been acquired by consumer goods giant Unilever in a deal announced in April 2026
the company was acquired by the consumer goods giant Unilever in April 2026
Initially headquartered in Beaverton, Oregon
Janis left Summit Partners after three years in 2022 to attend Stanford Business School
$1.2 billion ownership change
the company was acquired by the consumer goods giant Unilever in April 2026 for approximately $1.2 billion
Unilever's announcement on April 9
- https://www.unilever.com/news/press-and-media/press-releases/2026/unilever-to-acquire-us-greens-supplement-company-gruns/
- https://www.inc.com/jennifer-conrad/king-gummy-the-secret-story-of-how-chad-janis-broke-the-internet-with-gruns-1-2-billion-exit/91329186
- https://www.proteinproductiontechnology.com/post/unilever-acquired-gruns-to-expand-its-us-wellness-portfolio-in-greens-supplements
- https://insider.fitt.co/unilever-acquires-gruns-functional-gummies/
The company was founded in 2023 by Chad Janis, a former private equity investor, during his MBA studies at Stanford University.
was acquired by Unilever in April 2026 for approximately $1.2 billion
was acquired by Unilever in April 2026 for approximately $1.2 billion
was acquired by Unilever in April 2026 for approximately $1.2 billion
founded in 2023 by Chad Janis
founded in 2023 by Chad Janis
from product launch to acquisition in less than three years
offering subscribers significant savings (25-30% off) compared to one-time purchases
The company has expanded to include specialty products like immunity gummies and pre-workout gummies
Grüns gummies are made of fruits and vegetables, vitamins and minerals, prebiotics, and adaptogens
Unilever acquired Grüns for an estimated $1.2 billion
founder Chad Janis will retain ~50% ownership post-acquisition
Unilever has agreed to acquire the company for $1.2 billion
Grüns is a U.S.-based company
The company has launched a variety of new products, including a kids' line, mushroom supplements, immunity-boosting supplements, and pre-workout gummies.
**Immün**: Immunity support
In April 2026, Unilever announced its acquisition of Grüns
a U.S.-based greens supplement company
over 1 million customers
founded in **2023** by **Chad Janis**
The brand was acquired by **Unilever** in **April 2026**
founded in 2023 by Chad Janis
Grüns' flagship product is the Superfood Gummies, which contain over 60 ingredients, including more than 30 organic fruits and vegetables, 21 vitamins and minerals, and six grams of prebiotic fiber.
Grüns sold to Unilever for $1.2B in 30 months.
Chad Janis will stay on as CEO post-acquisition
**Founded** | **2023** (products launched August 2023)
including Target, Walmart, Costco, and Sprouts
Chad Janis is the founder and CEO of Grüns
Grüns, a U.S.-based greens supplement company founded in 2023 by Chad Janis
Grüns, a U.S.-based greens supplement company founded in 2023 by Chad Janis
Janis retained, Forbes estimates, about 50% ownership in the business
The deal is pending regulatory approval and expected to close later this year.
hitting a $500M valuation in 2025 after a $35M Series B round
the company was acquired by Unilever in April 2026 for approximately $1.2 billion
the company was acquired by Unilever in April 2026 for approximately $1.2 billion
Grüns is a nutritional supplement brand specializing in gummy-based products designed to support overall health and wellness.
raising a $35 million series B in March 2025
customers consistently praise the **taste and convenience** of their greens gummies
the company was acquired by Unilever in April 2026 for approximately $1.2 billion
the company was acquired by Unilever in April 2026 for approximately $1.2 billion
In April 2026, Unilever acquired Grüns for an estimated $1.2 billion, integrating it into Unilever's Wellbeing business unit.
In April 2026, Unilever announced its acquisition of Grüns
95,000+ five-star reviews
The company's BBB profile had an "F" rating due to the company not responding to 25 out of 30 complaints, though later it became "NR" ("Not Rated") because the business was in the process of responding to previously closed complaints.
The company was founded in 2023 by Chad Janis
Unilever announcing its acquisition of the gummy supplement company in April 2026 for an estimated $1.2 billion
Chad Janis will stay on as CEO post-acquisition
founded in 2023 by Chad Janis
These gummies are vegan, non-GMO, and free from gluten, dairy, nuts, and synthetic sweeteners or dyes.
who remains the **CEO**
ships approximately **10 million gummies per day**
acquired by Unilever
valued the business at $500 million
**Jüced**: Pre-workout energy
Subscribers using the "AutoShip & Save" program receive **25–30% off**
Following the acquisition, Chad Janis continued to serve as CEO, overseeing the brand's operations under Unilever's ownership.
it is part of Unilever's Wellbeing division
Grüns is a brand of nutritional gummies founded in 2023 by Chad Janis
Grüns** is a U.S. nutritional gummy brand founded in **2023**
Unilever announced that it has signed an agreement to acquire Grüns, a fast-growing VMS company with a leading position in the U.S. Greens Supplement category.
founded in **2023**
Grüns's vitamin-packed gummies went on sale in August 2023
Janis started the company while a student at Stanford
Grüns, founded in 2023 by Chad Janis
founder Chad Janis
Grüns's current Founder, Chief Executive Officer is Chad Janis
Grüns, the nutritional gummy brand, was founded in 2023 by former private equity investor Chad Janis
Customers have faced **unauthorized charges**, difficulty **canceling subscriptions**, and continued billing for **months after cancellation**
Acquired by **Unilever** for **$1.2 billion** in April 2026
the brand is currently **headquartered in Beaverton, Oregon** (near Portland)
historically held an **"F" rating** (later changed to "NR" or "Not Rated")
reported $1.2 billion
**6 grams of prebiotic fiber**
it became "NR" ("Not Rated")
**21+ vitamins and minerals**
Grüns is a nutritional supplement brand specializing in gummy-based products designed to support overall health and wellness.
an annualized run rate of over $300 million
offering significant discounts of 25-30% for customers who opt for recurring shipments
expanding into grocery chains like Sprouts, Target, and Walmart
Chad Janis remains **CEO** post-acquisition
Grüns is a brand of nutritional gummies founded in 2023 by Chad Janis.
Grüns is a brand of nutritional gummies founded in 2023 by Chad Janis.
founder Chad Janis continues to lead the company as its CEO
The company offers several product lines, including the flagship Grüns gummies, Nütrops (for cognitive function), and Jüced pre-workout gummies
**Nütrops**: Nootropics for cognitive function
Grüns' flagship product is the Superfood Gummies, which contain over 60 ingredients, including more than 30 organic fruits and vegetables, 21 vitamins and minerals, and six grams of prebiotic fiber.
The company ships roughly **10 million gummies per day**
Grüns products are now available in major retailers such as Target, Walmart, Costco, and Ulta Beauty.
The company was acquired by Unilever in April 2026 for approximately $1.2 billion
acquisition by **Unilever** in April 2026 for approximately **$1.2 billion**
acquisition by **Unilever** in April 2026 for approximately **$1.2 billion**
widely distributed in the U.S. in major retailers like Target, Walmart, and Costco
shipping approximately 10 million gummies daily
Chad Janis, the founder and CEO of Grüns, is expected to remain involved with the company post-acquisition
Described as **misleading and difficult to navigate**; many users report being unable to get refunds despite product issues
Grüns gummies are vegan (pectin-based), non-GMO, and free from gluten, dairy, nuts, and synthetic sweeteners or dyes
an initial "F" rating due to the company not responding to 25 out of 30 complaints
Following the acquisition, Chad Janis continued to serve as CEO, overseeing the brand's operations under Unilever's ownership.
shipping approximately 10 million gummies daily
is expected to close later this year, pending regulatory approvals
before being acquired by Unilever at a $1.2 billion price point
Grüns, founded in 2023 by Chad Janis
swift ascent since its founding in 2023
Grüns grew from launch to a $1.2B exit in just **32 months**
Unilever's announcement on April 9 of its intention to acquire Grüns for a reported $1.2 billion
**Current Owner** | **Unilever** (acquired April 2026)
The company was founded in 2023 by Chad Janis, a former private equity investor, during his MBA studies at Stanford University.
**60+ whole-food ingredients** (fruits, vegetables, mushrooms)
Founder and CEO Chad Janis will continue to lead Grüns following the acquisition.
in December 2024, it rolled out a line of nootropics gummies called Nütrops
Initially headquartered in Beaverton, Oregon
The deal, which is pending regulatory approval and expected to close later in 2026, will see founder Chad Janis remain as CEO.
Grüns sold to Unilever for $1.2B in 30 months
founder Chad Janis continuing as CEO
The brand's products are sold through major retailers such as Target, Walmart, and Costco
Chad Janis, the founder of Grüns, is expected to continue leading the company post-acquisition
you can save 25-29% on every order compared to one-time purchases, plus enjoy free shipping
There is NO WAY to cancel your subscription online even though they say you can.
$1.2 Billion Unilever Acquisition
The company is **not BBB Accredited** and has an **"F" rating** (later changed to "NR" – Not Rated) due to **25 out of 30 unresponded complaints**, mostly about customer service
a former private equity investor and Stanford Graduate School of Business alum
Widely described as **unresponsive, rude, or nonexistent**; many users report being unable to contact support, receiving only generic emails, or being sent to voicemail
Unilever recently announced that it has signed an agreement to acquire Grüns
was founded in 2023
acquired by **Unilever** in **April 2026** for approximately **$1.2 billion**
founded in **2023** by **Chad Janis**
Grüns had achieved a **$500 million valuation** in March 2025 after a $35 million Series B round
**Chad Janis** remains the founder and CEO of the company
Founded in 2023, the gummy supplement brand has experienced rapid growth
**Chad Janis** remains CEO
In April 2026, Unilever announced its agreement to acquire Grüns
In April 2026, Unilever announced its agreement to acquire Grüns
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published.