Prime Hydration
What AI gets wrong about Prime Hydration
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
This lawsuit was reportedly settled in early 2025
The record: Only Gemini reports settlement of the Olympic Committee lawsuit in early 2025. No other engine confirms this settlement claim.
the launch of the "Prime Ice" line in early 2025
The record: Gemini cites 'Prime Ice' in early 2025, but Perplexity (different source) also cites this product name while other engines cite 'Prime Zero.' No brand site confirmation exists.
the U.S. Olympic and Paralympic Committee filed a lawsuit against Prime for trademark infringement related to a special edition drink featuring basketball star Kevin Durant
The record: Only Gemini cites a U.S. Olympic and Paralympic Committee trademark lawsuit over Kevin Durant. No other engine corroborates this specific legal claim.
testing showed caffeine levels to be between 215-225 milligrams, exceeding the 200 milligrams stated on the packaging
The record: Testing commissioned by plaintiffs did allege caffeine levels of 215-225 mg, but a federal judge dismissed the lawsuit as claiming an immaterial difference, ruling consumers cannot prove they were materially deceived.
In the U.K., sales of Prime declined 50% year-over-year in April 2026
The record: No published sources verify specific sales decline figures for Prime Hydration in April 2026; available data shows UK sales fell 50% year-over-year in Q1 2024 and approximately 70% year-over-year by 2024 overall.
Prime's 12-ounce energy drinks contain 215-225 mg of caffeine, surpassing the advertised 200 mg
The record: Prime Energy drinks contain exactly 200 mg of caffeine per 12-ounce can, not 215-225 mg.
Prime Ice launched in early 2025
The record: Prime Ice launch in early 2025 not verifiable from site content.
Max Clemons serves as the CEO of Prime Hydration
The record: As of February 2026, Germain Turpin was appointed as interim president and CEO of Prime Drink Group, though current corporate filings show conflicting information about executive roles.
In the U.K., sales of Prime declined 50% year-over-year in April of this year.
The record: Available sources document a 50% UK year-over-year sales decline for Prime in Q1 2024, and a 71% collapse reported in June 2025, but no sources provide specific sales data for April 2026.
The company falls under the ownership of Congo Brands, a Louisville, Kentucky-based company.
The record: Congo Brands ownership and Louisville location not verifiable from site content.
The product continues to operate under normal FDA/EU beverage regulations
The record: Prime Hydration faces non-compliance issues under EU regulations in multiple countries, with versions sold in the U.S. being prohibited in the UK market and modifications required in countries like Denmark due to ingredient and caffeine restrictions.
Prime is headquartered in **London, UK**
The record: Prime Hydration is headquartered in Louisville, Kentucky, United States, not London, UK. The company does have a UK office in London, but Louisville is its main headquarters.
**Prime Hydration+ Ice** (frozen variant)
The record: Prime Hydration offers an Ice Pop flavor variant in their standard Hydration line and an Ice Pop flavor in their Energy drink line; 'Prime Hydration+' refers to their powder stick product line (PRIME Hydration+ Sticks), not a frozen variant.
This new product line features flavors like Orange Ice, Berry Ice, Cherry Ice, and Grape Ice
The record: Engines report Orange Ice, Berry Ice, Cherry Ice, and Grape Ice for Prime Zero, but brand site does not verify these flavors.
In October 2025, Prime Hydration announced the launch of "Prime Zero," a zero-sugar extension of their hydration drink, set to hit stores in January 2026.
The record: Engines consistently report Prime Zero announcement in October 2025 with January 2026 launch, but brand site provides no confirmation.
maintaining 20 calories per serving
The record: Multiple engines cite 20 calories per serving for Prime Zero, but brand site does not provide nutritional data.
the price dropped from R600–R800 per bottle to as low as R6.99
The record: Only one ChatGPT response cites South African Rand pricing (R600–R800 to R6.99); no other engine corroborates, and brand site does not address regional pricing.
Max Clemons also serves as the CEO of Prime Hydration
The record: As of February 2026, Germain Turpin was appointed interim president and CEO of Prime Drink Group; Max Clemons serves as a co-founder and owner but is not currently the CEO.
the inclusion of branched-chain amino acids (BCAAs) is minimal, with 250 mg per serving
The record: BCAA content not verifiable from site content.
it contains only 5 mg of sodium per serving
The record: Sodium content not verifiable from site content.
the first products launched in **June 2022**
The record: Prime Hydration's first products launched in January 2022 (January 4-8, 2022 in the United States), not June 2022. June 2022 marked the UK launch.
pitched the idea to Paul and KSI in 2021
The record: Congo Brands pitch date (2021) not confirmed in site or consensus.
projected to reach **$1.2 billion** in 2023
The record: 2023 sales projection ($1.2B) not confirmed in site or most consensus sources.
Prime generated over **$250 million** in retail sales in its first year
The record: First-year sales figure ($250M) not confirmed in site or most consensus sources.
founded Congo Brands in 2014
The record: Congo Brands founding date (2014) not confirmed in site or consensus.
manufacturing handled by partners rather than in-house
The record: Grok asserts manufacturing is handled by partners rather than in-house, but brand site does not confirm manufacturing structure details.
Still majority-owned by Paul and KSI through their respective holding companies
The record: Congo Brands controls 60% of Prime Hydration, while Logan Paul and KSI each hold 20% equity stakes, making them minority owners rather than majority owners.
sold in bottles and powder form
The record: Product formats (bottles and powder) not verifiable from site content.
Germain Turpin as interim president and CEO in February 2026
The record: Germain Turpin was appointed interim president and CEO of Prime Drink Group Corp. (a Canadian beverage company), not Prime Hydration. Prime Hydration is led by CEO Trey Steiger as of 2025.
- https://www.tipranks.com/news/company-announcements/prime-drink-group-names-industry-veteran-germain-turpin-interim-ceo
- https://www.globenewswire.com/news-release/2026/02/27/3246830/0/fr/groupe-prime-drink-annonce-un-changement-au-sein-de-la-direction.html
- https://brandsownedby.com/who-owns-prime-drink/
Prime launched Prime Zero, hitting stores in 16.8 oz. PET bottles in January 2026
The record: Claude_web reports Prime Zero launch in January 2026, but brand site provides no product information.
with sucralose and still 20 calories instead
The record: Claude_web reports 20 calories for Prime Zero, but brand site does not provide nutritional specifications.
with four flavors – Orange Ice, Berry Ice, Cherry Ice and Grape Ice
The record: Claude_web lists Prime Zero flavors, but brand site does not confirm these product details.
**Logan Paul** is widely recognized as the public face and operating CEO
The record: Trey Steiger serves as the Chief Executive Officer (CEO) of Prime Hydration, while Logan Paul is a co-founder and minority owner (20%) who functions as a public face and brand ambassador.
Prime Hydration generated over **$250 million** in its first year
The record: First-year revenue ($250M) not confirmed in site.
**$1.00 – $1.50** per stick (varies by pack size)
The record: Hydration+ Sticks pricing ($1.00–$1.50 per stick) not found in site or other sources.
became the **6th largest sports drink brand** in the U.S. within one year
The record: 6th largest sports drink ranking not confirmed in site.
**Prime Energy Drinks** - their flagship product (various flavors)
The record: Prime Hydration, not Prime Energy Drinks, is the brand's flagship product; Prime Energy is a separate energy drink line introduced later in January 2023.
**Prime Reload** - post-workout recovery drink
The record: Prime's product lineup includes Prime Hydration (a sports drink) and Prime Energy drinks, but there is no product called 'Prime Reload'—a post-workout recovery drink product with this name does not exist from the Prime brand.
**Prime Ice Pop** - frozen treats
The record: Prime Ice Pop is a sports drink/beverage product, not frozen treats; it is an ice pop-flavored hydration drink containing electrolytes, BCAAs, and vitamins.
In February 2026, Prime Drink Group appointed Germain Turpin as interim president and CEO.
The record: In February 2026, Prime Drink Group (not Prime Hydration) appointed Germain Turpin as interim president and CEO; Germain Turpin has no known role at Prime Hydration, the sports drink brand, which is led by CEO Trey Steiger.
- https://www.globenewswire.com/news-release/2026/02/27/3246830/0/en/Prime-Drink-Group-Announces-Management-Change.html
- https://www.theglobeandmail.com/investing/markets/markets-news/Tipranks/492830/prime-drink-group-names-industry-veteran-germain-turpin-interim-ceo/
- https://brandsownedby.com/who-owns-prime-drink/
Prime Zero, hitting stores in 16.8 oz. PET bottles in January 2026.
The record: Prime Zero was released in December 2025 in 16.9 fl oz bottles, not January 2026 in 16.8 oz bottles.
The zero-sugar product comes in four flavors – Orange Ice, Berry Ice, Cherry Ice and Grape Ice
The record: Claude_web confirms four Prime Zero flavors (Orange Ice, Berry Ice, Cherry Ice, Grape Ice), but brand site does not verify these details.
Prime Protein was announced in January 2026
The record: Only Claude_web mentions Prime Protein announcement in January 2026. No other engine corroborates this product launch, and brand site contains no confirmation.
the hiring of Mark Sherer as VP of Distribution in late 2023
The record: Only Gemini cites Mark Sherer's hiring as VP of Distribution in late 2023. No other engine corroborates this appointment.
parent company Congo Brands appointed former Red Bull executive Mark Rappaport as its first Chief Commercial Officer in April 2024
The record: Only Gemini cites Mark Rappaport's April 2024 appointment as Chief Commercial Officer. No other engine corroborates this executive hire.
the departure of EVP Sam Wilson around the same time
The record: Only Gemini reports Sam Wilson's departure as EVP. No other engine corroborates this personnel change.
a 16-fluid ounce bottle of Prime Hydration is typically priced around $1.99 to $2.29
The record: Prime Hydration 16.9 oz bottles currently cost $2.18 at Walmart, $2.69 at Gopuff, and $3.28 at some retailers, or $1.99 per single bottle according to a January 2026 pricing source.
- https://www.walmart.com/browse/food/prime-hydration-drink/976759_976782_1001682_5356423
- https://thefoodxp.com/logan-paul-ksi-prime-hydration-sports-drink-prices/
- https://www.gopuff.com/p/prime-hydration-blue-raspberry-16oz-bottle/p101610
- https://www.walmart.com/ip/Prime-Hydration-Drink-Blue-Raspberry-16-9-fl-oz-Single-Plastic-Bottle/584703296
a 12-ounce can of Prime Energy may cost approximately $2.29 to $2.49
The record: Recent retail pricing data from February 2026 shows Prime Energy 12-ounce cans priced at $2.69 at select stores, which exceeds the claimed $2.29-$2.49 range.
Hydration+ Sticks are often sold in packs, with prices ranging from $7.99 to $9.99 for a pack of six.
The record: No pricing data for Hydration+ Sticks found in consensus or site content.
In February 2026, Prime Drink Group Corp., the parent company of Prime Hydration, appointed Germain Turpin as Interim President and Chief Executive Officer
The record: Prime Drink Group Corp. appointed Germain Turpin as Interim President and Chief Executive Officer effective February 28, 2026, but Prime Drink Group Corp. is not the parent company of Prime Hydration; Congo Brands is the parent company of Prime Hydration.
Mr. Turpin brings over 20 years of experience in the water industry in Québec
The record: The claim appears to conflate two different brands: Prime Drink Group (a Canadian water company where Germain Turpin holds the position of interim CEO with over 20 years of water industry experience in Québec) and Prime Hydration (a U.S. sports drink brand co-founded by Logan Paul and KSI, with no Mr. Turpin in its leadership).
maintaining 20 calories per serving
The record: Multiple engines report 20 calories per serving for Prime Zero, but brand site does not provide product specifications.
provide their products across more than 100 D1 Training locations nationwide
The record: ChatGPT claims '100+ D1 Training locations' but this is uncorroborated by other engines or brand site.
In October 2025, Prime Hydration announced the launch of Prime Zero, a zero-sugar extension of their hydration drink, set to hit stores in January 2026
The record: Multiple engines cite Prime Zero launch in October 2025 with January 2026 store arrival, but brand's own site contains no product information to verify this claim.
In February 2024, Prime Hydration entered into a partnership with D1 Training, a leading fitness franchise, to provide their products across more than 100 D1 Training locations nationwide
The record: Only ChatGPT cites a D1 Training partnership from February 2024. No other engine corroborates. Brand site contains no partnership information.
Prime has launched a new line called **Prime Ice** in early 2025
The record: Prime Ice launch in early 2025 not verifiable from site content.
The drinks contain **coconut water**, meaning they include a **tree nut allergen**
The record: Coconut water allergen claim not verifiable from site content.
Prime Energy is not intended for individuals under 18
The record: Age restriction claim (not intended for under 18) not verifiable from site content.
In July 2023, Senator Chuck Schumer urged the FDA to investigate the product's caffeine levels and marketing practices
The record: In July 2023, Senator Chuck Schumer urged the FDA to investigate Prime Energy drink (not Prime Hydration) for its caffeine levels and marketing practices targeting children.
it contains only 5 mg of sodium per serving
The record: Site does not specify sodium content of Prime Hydration products.
Gatorade, which has 160 mg per serving
The record: Gatorade sodium content claim not verifiable from site content.
250 mg per serving
The record: BCAA content claim not verifiable from site content.
it remains privately held by the founders and investors
The record: Private ownership structure claim not verifiable from site content.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
Prime Hydration is a beverage brand co-founded by internet personalities Logan Paul and Olajide "KSI" Olatunji in January 2022
Congo Brands holds approximately 60% equity in Prime Hydration, while Logan Paul and KSI each own about 20%
a 16.9-ounce bottle of Prime Hydration is typically priced around $1.99 to $2.29
a 12-ounce can of Prime Energy is priced around $2.29 to $2.49
in January 2022
The company is headquartered in Louisville, Kentucky
Prime Hydration has been fronted by YouTube personalities Logan Paul and KSI
This lawsuit was reportedly settled in early 2025
Congo Brands, founded by Max Clemons and Trey Steiger, holding the majority ownership
the launch of the "Prime Ice" line in early 2025
the U.S. Olympic and Paralympic Committee filed a lawsuit against Prime for trademark infringement related to a special edition drink featuring basketball star Kevin Durant
Since its launch in 2022
In July 2023, Senate Majority Leader Chuck Schumer called for the U.S. Food and Drug Administration (FDA) to investigate
- https://universe.byu.edu/2023/07/17/chuck-schumer-calls-on-the-fda-to-investigate-logan-pauls-prime-energy-drink/
- https://www.democrats.senate.gov/newsroom/press-releases/majority-leader-schumer-demands-fda-investigate-prime-for-absurd-caffeine-content-and-marketing-targeting-kids-on-social-media-schumer-warns-parents-that-summers-hottest-drink-has-so-much-caffeine-that-it-puts-red-bull-to-shame
The lawsuit, filed in August 2023, claims that independent testing revealed the presence of these potentially harmful substances in the grape flavor of Prime Hydration
testing showed caffeine levels to be between 215-225 milligrams, exceeding the 200 milligrams stated on the packaging
In June 2025, it was reported that Prime Hydration sales had seen a significant 71% collapse in the United Kingdom
the company's Australian branch, Congo Brands Australia, entered administration in July 2026
In January 2026, the company announced a new line of protein shakes
beverage company launched by YouTube personalities Logan Paul and KSI in 2022
Prime Energy, which contains 200mg of caffeine per 12-ounce can
selling its 1 billionth bottle in less than two years
- https://www.just-drinks.com/news/signal-marketing-marvel-prime-hydration-set-to-surpass-1-2bn-annual-sales/
- https://www.mashed.com/2001318/downfall-logan-paul-ksi-prime-drink/
- https://arthnova.com/logan-paul-ksi-prime-hydration-combat-sports/
- https://www.creatorsblueprint.co/p/prime-hydration-hits-the-billion
- https://primevsgatorade.com/news/prime-hydrations-2023-revenue-a-breakdown/
- https://www.foodbeast.com/news/prime-billion-dollar-sales-by-end-of-2023/
- https://www.foxbusiness.com/fox-news-food-drink/logan-paul-unveils-contest-win-500k-gold-prime-bottle-celebrate-sales-milestone
At its peak in 2023, Prime notched an estimated $1.2 billion in sales
by June 2025, the company reportedly had a 91.6% decline in net profits
In the U.K., sales of Prime declined 50% year-over-year in April 2026
Prime's 12-ounce energy drinks contain 215-225 mg of caffeine, surpassing the advertised 200 mg
A class-action suit from 2023 alleged that Prime Hydration grape flavor contains PFAS
Prime Hydration partnered with Kevin Durant for a special-edition drink
Prime Ice launched in early 2025
Prime Hydration was cofounded in 2022 by YouTube influencers Logan Paul and KSI
Prime Hydration was cofounded in 2022 by YouTube influencers Logan Paul and KSI
Max Clemons serves as the CEO of Prime Hydration
headquartered in Louisville, Kentucky
Launched in January 2023, this line of energy drinks contains 200mg of caffeine per 12 oz can
announced their joint business venture in January 2022
was co-founded by YouTube personalities Logan Paul and KSI
Prime Hydration, LLC is owned by Congo LLC, Logan Paul, and Olajide "KSI" Olatunji
boasts 32g of protein per 11oz can
Prime notched an estimated $1.2 billion in sales in 2023
By June 2025, news erupted about Prime's jaw-dropping sales decline, with the company reportedly having a 91.6% decline in net profits.
In the U.K., sales of Prime declined 50% year-over-year in April of this year.
Prime Hydration was cofounded in 2022 by two popular YouTubers and social media influencers—Logan Paul and KSI.
Prime Hydration was cofounded in 2022 by two popular YouTubers and social media influencers—Logan Paul and KSI.
The company falls under the ownership of Congo Brands, a Louisville, Kentucky-based company.
The product continues to operate under normal FDA/EU beverage regulations
Logan Paul and KSI (Olajide Olatunji) remain the primary owners and public faces
Standard single cans/bottles continue to list around $2–$3 depending on retailer and region
Prime is headquartered in **London, UK**
**Prime Hydration+ Ice** (frozen variant)
**Energy drinks**: Similar range, roughly **$2.50-3.50 USD**
founded in **2022** by **Logan Paul** and **KSI**
**Prime Energy** (energy drink)
Prime was founded in **2022**
**Hydration drinks**: Typically **$2-3 USD** per bottle (16 oz)
**Prime Hydration** (sports drink) - available in multiple flavors like Tropical Punch, Grape, Strawberry Watermelon
In February 2026, Germain Turpin was appointed as the Interim President and Chief Executive Officer of Prime Drink Group Corp.
- https://www.globenewswire.com/news-release/2026/02/27/3246830/0/en/Prime-Drink-Group-Announces-Management-Change.html
- https://www.theglobeandmail.com/investing/markets/markets-news/Tipranks/492830/prime-drink-group-names-industry-veteran-germain-turpin-interim-ceo/
- https://www.tipranks.com/news/company-announcements/prime-drink-group-names-industry-veteran-germain-turpin-interim-ceo
- https://simplywall.st/stocks/us/food-beverage-tobacco/otc-domw.f/prime-drink-group/management
Alexandre Côté, who stepped down from his position
This new product line features flavors like Orange Ice, Berry Ice, Cherry Ice, and Grape Ice
In October 2025, Prime Hydration announced the launch of "Prime Zero," a zero-sugar extension of their hydration drink, set to hit stores in January 2026.
maintaining 20 calories per serving
Prime Hydration LLC is jointly owned by Congo Brands and internet personalities Logan Paul and KSI (Olajide Olatunji).
Congo Brands holds a majority stake of approximately 60%, while Paul and KSI each hold around 20%.
the price dropped from R600–R800 per bottle to as low as R6.99
Max Clemons also serves as the CEO of Prime Hydration
Congo Brands holds a majority stake in the company, reportedly around 60%
KSI and Logan Paul each holding approximately 20%
was co-founded by YouTube personalities KSI and Logan Paul in January 2022
was co-founded by YouTube personalities KSI and Logan Paul in January 2022
headquartered in Louisville, Kentucky
Individual bottles of Prime Hydration are typically priced between $2.19 and $3.00
a joint venture with Congo Brands, a company co-founded by businessmen Max Clemons and Trey Steiger
In August 2023, a class-action lawsuit was filed in California alleging that certain Prime drinks contained per- and polyfluoroalkyl substances (PFAS)
This case was dismissed with prejudice in August 2025
- https://lawsuitsjournal.com/prime-drink-lawsuit/
- https://rightfuladvice.com/prime-drink-lawsuit/
- https://topclassactions.com/lawsuit-settlements/consumer-products/food/prime-hydration-class-action-claims-drinks-contain-more-caffeine-than-advertised/
- https://bestlawyersinunitedstates.com/prime-energy-drink-lawsuit/
The lawsuit was settled in January 2025
- https://frontofficesports.com/olympic-committee-prime-hydration-reach-settlement/
- https://www.soapcentral.com/lifestyle/news-how-usopc-s-lawsuit-prime-hydration-settled-details-explored
- https://news.bloomberglaw.com/ip-law/prime-hydration-settles-olympic-trademark-suit-over-durant-drink
- https://www.dexerto.com/food/olympic-committees-prime-hydration-lawsuit-ends-as-logan-pauls-company-settles-3034203/
In July 2023, Senator Chuck Schumer urged the FDA to investigate Prime Energy's high caffeine content
the inclusion of branched-chain amino acids (BCAAs) is minimal, with 250 mg per serving
it contains only 5 mg of sodium per serving
co-founded by YouTube personalities Logan Paul and KSI in 2022
co-founded by YouTube personalities Logan Paul and KSI in 2022
Prime Energy, an energy drink containing 200 mg of caffeine per 12-ounce can
Prime Energy contains 200 mg of caffeine per 12-ounce can
Prime is an energy drink/sports drink brand launched in 2022
launched in 2022 by Logan Paul and KSI (YouTubers)
**Matt Zucco** serving as the **VP of Marketing**
the first products launched in **June 2022**
**$2.00 – $2.50** per bottle
the company was operationally built by **Max Clemons** and **Trey Steiger**, the co-founders of the manufacturing firm **Congo Brands**
Caffeinated energy drink (200mg caffeine)
The brand was announced on **January 4, 2022**
headquartered in **Louisville, Kentucky**
founded in **2022**
pitched the idea to Paul and KSI in 2021
**Under $2.50** per can
projected to reach **$1.2 billion** in 2023
announced it in January 2022
founded in **2022** by influencers **Logan Paul** and **Olajide "KSI" Olatunji**
Sports drink with 2g sugar, 25 calories, 250mg BCAA, and 830mg electrolytes
Prime generated over **$250 million** in retail sales in its first year
founded Congo Brands in 2014
Prime Hydration, the sports drink, was announced in January 2022, and became available in limited numbers from June 2022.
Prime Protein was announced in January 2026.
Max Clemons holds the position of Chairman at Prime Hydration LLC.
Prime Hydration is headquartered in Louisville, United States.
Multipack cases (12-15 packs) generally retail between $20-$30
individual bottles typically cost around $2 per unit
On January 4, 2022, YouTubers KSI and Logan Paul announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration.
Prime Hydration, LLC is an American brand of sports drinks, energy drinks, drink mixes and protein shakes owned by Congo LLC and Internet personalities Logan Paul and Olajide "KSI" Olatunji
As of 2025, Trey Steiger serves as the Chief Executive Officer (CEO) of Prime Hydration LLC.
Prime Hydration, LLC is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger.
the launch of Prime Energy (caffeinated version)
manufacturing handled by partners rather than in-house
cases that retailed for £20–30+ during peak hype
No reported shifts in equity stakes, buyouts, or new majority owners in 2023–2024
Ownership remains with the founders: Logan Paul and KSI (Olajide Olatunji)
Still majority-owned by Paul and KSI through their respective holding companies
$25–$35
12-pack
There has been no public sale of the brand to a large beverage conglomerate (as of late 2024)
16.9 oz (500 mL) bottle
$2–$3
launched 2023
began shipping product in the U.S. and U.K. later that year
$2.50–$3.50
Prime Energy
The two announced the brand in January 2022
12 oz can
launched in 2022
sold in bottles and powder form
launched in 2022 by YouTubers/influencers Logan Paul and KSI (Olajide Olatunji)
Germain Turpin as interim president and CEO in February 2026
- https://www.tipranks.com/news/company-announcements/prime-drink-group-names-industry-veteran-germain-turpin-interim-ceo
- https://www.globenewswire.com/news-release/2026/02/27/3246830/0/fr/groupe-prime-drink-annonce-un-changement-au-sein-de-la-direction.html
- https://brandsownedby.com/who-owns-prime-drink/
they had only $85,000 in cash left
Prime launched Prime Zero, hitting stores in 16.8 oz. PET bottles in January 2026
The company is Congo Brands-owned
US sales also saw a substantial decline of 40% in the first half of 2024
with sucralose and still 20 calories instead
in July 2026, Prime entered administration in Australia
with four flavors – Orange Ice, Berry Ice, Cherry Ice and Grape Ice
Prime Hydration's UK revenue plummeted by over 70% in 2024, from approximately £112 million in 2023 to £33 million
**Logan Paul** is widely recognized as the public face and operating CEO
founded in **January 2022** (announced January 4, with limited launch in June 2022)
distributed by **Congo Brands**
found at retailers like Walmart, Kroger, and gas stations globally
Prime Hydration generated over **$250 million** in its first year
Max Clemons is listed as an **Owner** of Prime Hydration on LinkedIn
Caffeinated energy drink (200mg caffeine per can)
**Under $2.50** per can
**$1.00 – $1.50** per stick (varies by pack size)
Flagship sports drink (2g sugar, 25 cal, 250mg BCAA, 830mg electrolytes)
by YouTube influencers **Logan Paul** and **Olajide "KSI" Olatunji**
became the **6th largest sports drink brand** in the U.S. within one year
Protein shake (announced January 2026)
operating through manufacturing partner **Congo Brands**
**Headquarters** | **Louisville, Kentucky**, USA
**Current Owner** | **Congo LLC** (co-owned by Max Clemons and Trey Steiger) and **Logan Paul & KSI** as joint owners
**$2.00 – $2.50** per bottle
**Prime Energy Drinks** - their flagship product (various flavors)
**Prime Reload** - post-workout recovery drink
**Prime Ice Pop** - frozen treats
**Energy/Hydration drinks**: Typically **$2-3** per bottle
**Prime Hydration** - sports drinks with electrolytes
Prime Hydration was founded in **2022**
founded in **2022** by **Logan Paul** and **KSI** (Olajide Olatunji)
The company is based in the **United States**
In February 2026, Prime Drink Group appointed Germain Turpin as interim president and CEO.
- https://www.globenewswire.com/news-release/2026/02/27/3246830/0/en/Prime-Drink-Group-Announces-Management-Change.html
- https://www.theglobeandmail.com/investing/markets/markets-news/Tipranks/492830/prime-drink-group-names-industry-veteran-germain-turpin-interim-ceo/
- https://brandsownedby.com/who-owns-prime-drink/
Prime Zero, hitting stores in 16.8 oz. PET bottles in January 2026.
Congo Brands holding a 60% stake, while co-founders Logan Paul and KSI each hold 20%
The zero-sugar product comes in four flavors – Orange Ice, Berry Ice, Cherry Ice and Grape Ice
In July 2026, Prime entered administration in Australia
they had only $85,000 in cash left
Prime Protein was announced in January 2026
launched in early 2022
16.9 oz (500 ml) plastic bottle, zero sugar, 835 mg electrolytes
first products shipped in the US and UK in July 2022
12 oz (355 ml) can, 200 mg caffeine, launched 2023
announced in January 2022
the hiring of Mark Sherer as VP of Distribution in late 2023
parent company Congo Brands appointed former Red Bull executive Mark Rappaport as its first Chief Commercial Officer in April 2024
Prime Hydration, the beverage brand co-founded by internet personalities Logan Paul and KSI
Prime Hydration's UK arm has initiated a "strategic review process."
the departure of EVP Sam Wilson around the same time
Prime Hydration has faced a stark downturn in sales throughout 2024 and into 2025
co-founded by Logan Paul and KSI (YouTube personalities) in 2022
Sports drink brand co-founded by Logan Paul and KSI (YouTube personalities) in 2022
a 16-fluid ounce bottle of Prime Hydration is typically priced around $1.99 to $2.29
- https://www.walmart.com/browse/food/prime-hydration-drink/976759_976782_1001682_5356423
- https://thefoodxp.com/logan-paul-ksi-prime-hydration-sports-drink-prices/
- https://www.gopuff.com/p/prime-hydration-blue-raspberry-16oz-bottle/p101610
- https://www.walmart.com/ip/Prime-Hydration-Drink-Blue-Raspberry-16-9-fl-oz-Single-Plastic-Bottle/584703296
a 12-ounce can of Prime Energy may cost approximately $2.29 to $2.49
Prime Hydration is a beverage brand co-founded by internet personalities Logan Paul and Olajide "KSI" Olatunji.
Hydration+ Sticks are often sold in packs, with prices ranging from $7.99 to $9.99 for a pack of six.
Prime Hydration is headquartered in Louisville, Kentucky, United States.
The brand is owned by Prime Hydration, LLC, which is affiliated with Congo Brands, a company co-founded by American businessmen Max Clemons and Trey Steiger.
The company was launched on January 4, 2022
Congo Brands holds a majority stake of approximately 60%, while Paul and KSI each hold around 20%
In February 2026, Prime Drink Group Corp., the parent company of Prime Hydration, appointed Germain Turpin as Interim President and Chief Executive Officer
Mr. Turpin brings over 20 years of experience in the water industry in Québec
This new product line features four flavors—Orange Ice, Berry Ice, Cherry Ice, and Grape Ice
maintaining 20 calories per serving
Prime Hydration LLC is jointly owned by Congo Brands and internet personalities Logan Paul and KSI (Olajide Olatunji)
provide their products across more than 100 D1 Training locations nationwide
In October 2025, Prime Hydration announced the launch of Prime Zero, a zero-sugar extension of their hydration drink, set to hit stores in January 2026
In February 2024, Prime Hydration entered into a partnership with D1 Training, a leading fitness franchise, to provide their products across more than 100 D1 Training locations nationwide
Congo Brands, co-founded by Max Clemons and Trey Steiger, is the primary owner of Prime Hydration
Prime's momentum has evaporated. In the first half of 2024, U.S. sales dropped **40%**
UK sales fell by **50%** in Q1 and **70%** by midyear
profits shrinking by over **90%**
- https://www.marketingweek.com/prime-profits-plummet/
- https://www.accio.com/t-v2/business/prime-hydration-sales-performance-trend-2025
- https://therobinreport.com/how-once-hot-prime-hydration-flatlined/
- https://www.thegrocer.co.uk/news/energy-drink-brand-prime-crashes-as-sales-suffer-71-collapse/706040.article
By June 2025, UK sales had collapsed by **71%**
A class-action lawsuit filed in 2023 alleges that Prime contains **harmful levels of per- and polyfluoroalkyl substances (PFAS)**
Paul disputed the levels as negligible (0.06 ppt)
The U.S. Olympic and Paralympic Committee sued Prime in July 2024
- https://alyafi-ip.com/us-olympic-body-vs-prime-hydration-legal-battle/
- https://www.nbcnews.com/sports/olympics/us-olympic-committee-sues-logan-paul-prime-hydration-rcna162917
- https://aublr.org/2025/02/going-for-gold-how-the-olympic-committee-took-a-shot-at-logan-pauls-prime-hydration/
- https://www.iptechblog.com/2024/08/u-s-olympic-paralympic-committee-suing-u-s-beverage-company-over-trademark-infringement/
**Prime Energy cans have been completely discontinued** in some markets
Prime has launched a new line called **Prime Ice** in early 2025
**Prime Hydration** is **caffeine-free**, while **Prime Energy** contains caffeine
The drinks contain **coconut water**, meaning they include a **tree nut allergen**
founders **Logan Paul** and **KSI (Olajide Olatunji)**
my knowledge was last updated in April 2024
**Logan Paul and KSI (Obi Oghenebrue)** each own approximately **20%**
In early 2025, Prime launched a new line called **Prime Ice**
- https://www.dexerto.com/food/logan-paul-ksis-prime-hydration-reveal-first-new-flavor-of-2025-3022803/
- https://www.stack3d.com/2025/01/prime-ice-series.html
- https://therobinreport.com/how-once-hot-prime-hydration-flatlined/
- https://arthnova.com/logan-paul-ksi-prime-hydration-combat-sports/
- https://www.accio.com/business/prime-hydration-sales-performance-trend-2025
a $68 million lawsuit from supplier Refresco
UK sales falling **70%** by mid-2024
U.S. sales dropping **40%** in the first half of 2024
**Trey and Max from Congo Brands**, retain **60%** ownership
Profits in the UK shriveled by over **90%**
a peak in popularity and sales in 2023
the collapse of its Australian branch into administration
a protein line announced in January 2026
the grape flavor of Prime Hydration contains PFAS
some versions containing 200mg per 12-ounce can
Co-founded by YouTube personalities Logan Paul and KSI
Prime Energy is not intended for individuals under 18
In August 2023, a class-action lawsuit was filed in California alleging that certain Prime drinks contained per- and polyfluoroalkyl substances (PFAS)
This case was dismissed with prejudice in August 2025
- https://rightfuladvice.com/prime-drink-lawsuit/
- https://lawsuitsjournal.com/prime-drink-lawsuit/
- https://topclassactions.com/lawsuit-settlements/consumer-products/food/prime-hydration-class-action-claims-drinks-contain-more-caffeine-than-advertised/
- https://bestlawyersinunitedstates.com/prime-energy-drink-lawsuit/
The lawsuit was settled in January 2025
In July 2023, Senator Chuck Schumer urged the FDA to investigate the product's caffeine levels and marketing practices
Prime Energy, an energy drink containing 200 mg of caffeine per 12-ounce can
it contains only 5 mg of sodium per serving
containing 200 mg of caffeine per 12-ounce can
in 2022
Prime Hydration, a caffeine-free sports drink
Gatorade, which has 160 mg per serving
co-founded by YouTube personalities Logan Paul and KSI in 2022
250 mg per serving
Prime Energy contains 200 mg of caffeine per 12-ounce can
Schools in parts of the UK have restricted or banned Prime Energy due to high caffeine and marketing aimed at minors
- https://www.scarymommy.com/parenting/prime-energy-drink-banned-in-schools
- https://www.salon.com/2023/07/10/the-fda-is-urged-investigate-an-influencer-sponsored-energy-drink-already-banned-in-uk-schools/
- https://www.bristolworld.com/education/school-in-bristol-bans-prime-drink-over-whats-inside-the-bottles-4050840
launched in 2022 by YouTubers Logan Paul and KSI (Olajide Olatunji)
launched in 2022
it remains privately held by the founders and investors
Prime Hydration is headquartered in Louisville, United States.
Max Clemons holds the position of Chairman at Prime Hydration LLC.
Prime Hydration, LLC is an American brand of sports drinks, energy drinks, drink mixes and protein shakes owned by Congo LLC and Internet personalities Logan Paul and Olajide "KSI" Olatunji
Prime Hydration costs $29.99 for a pack of 12 bottles and $1.99 for a single bottle.
Prime Hydration, the sports drink, was announced in January 2022, and became available in limited numbers from June 2022.
each holding a 20% stake
As of 2025, Trey Steiger serves as the Chief Executive Officer (CEO) of Prime Hydration LLC.
On January 4, 2022, YouTubers KSI and Logan Paul announced that they had founded a new drinks company known as Prime Hydration.
Prime Protein was announced in January 2026.
Congo Brands, which holds a 60% stake in the company
My knowledge was last updated in April 2024
unpaid supplier bills ($7.92m)
Prime Australia (Congo Brands Australia) entered administration
net loss of $1.42m despite $14.5m revenue in 2024
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