BODYARMOR
What AI gets wrong about BODYARMOR
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
BODYARMOR is a sports drink brand owned by The Coca-Cola Company (acquired majority stake in 2018)
The record: BODYARMOR is owned by The Coca-Cola Company, which acquired full ownership in November 2021 after initially taking a 15% stake in 2018.
acquired majority stake in 2018
The record: Coca-Cola acquired a minority stake (15%) in BODYARMOR in 2018, not a majority stake; Coca-Cola later acquired full ownership in 2021.
Coca-Cola bought a significant minority stake (~30 %) in 2015
The record: Coca-Cola acquired a 15% stake in BODYARMOR in 2018 (not 2015), subsequently acquiring full ownership in 2021 for $5.6 billion.
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1041/the-coca-cola-company-acquires-remaining-stake-in-bodyarmor
- https://www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html
- https://www.axios.com/2021/11/02/coca-cola-acquires-bodyarmor-sports-drink
- https://www.cspdailynews.com/beverages/coca-cola-acquires-full-ownership-bodyarmor
Coca-Cola bought a significant minority stake (~30 %)
The record: Coca-Cola bought a 15% minority stake in BODYARMOR in 2018, not ~30%. Coca-Cola later acquired full ownership in 2021 for $5.6 billion.
Nick Mouton is the CEO
The record: Federico Muyshondt is the CEO of BODYARMOR Sports Nutrition, having assumed the role in May 2022.
took on the role in May 2022
The record: Federico Muyshondt took on the role of CEO of BODYARMOR on April 25, 2022, not in May 2022.
The current Chief Executive Officer of BODYARMOR is Federico Muyshondt, who took on the role in May 2022
The record: Federico Muyshondt served as CEO of BODYARMOR from May 2022 until January 2026, when he left to become President and COO of The Farmer's Dog; current leadership appears to be Michael Repole or Lance Collins.
- https://x.com/BeverageDigest/status/2016152966768542126
- https://www.txamfoundation.com/news/thirst-for-more-how-one-aggie-used-hardship-and-hustle-to-fuel-success.aspx
- https://www.cbinsights.com/company/body-armor-nutrition/people
- https://tracxn.com/d/companies/body-armor/__uw4B-AqgM4WgksMDnHa2xHJCRgDx7XBvmtki8AyZM5s
took on the role in May 2022
The record: Federico Muyshondt took on the CEO role at BODYARMOR on April 25, 2022, not in May 2022.
BODYARMOR was acquired by **The Coca-Cola Company in 2018**
The record: The Coca-Cola Company acquired a 15% stake in BODYARMOR in 2018, with full ownership completed in November 2021 for $5.6 billion.
acquired by **The Coca-Cola Company in 2018**
The record: The Coca-Cola Company initially acquired a 15% stake in BODYARMOR in 2018, but acquired full ownership in 2021 for $5.6 billion.
BODYARMOR's current Chief Executive Officer and President is Michael Repole
The record: BODYARMOR's current Chief Executive Officer is Federico Muyshondt (as of April 2022); Mike Repole is the Chairman and Co-Founder.
In April 2025, BODYARMOR underwent a significant rebranding, its first in the company's history
The record: April 2025 rebranding date appears in multiple engines but is not verified by site content; claim of 'first in company history' is unverifiable.
The Coca-Cola Company owns a controlling stake (approximately 85–90 % after a 2018 transaction initially valued at ~$2.2 billion)
The record: In 2018, Coca-Cola acquired a 15% stake in BODYARMOR at a $2 billion valuation ($300 million investment); Coca-Cola later acquired full ownership in November 2021 by paying $5.6 billion for the remaining 85%.
initially valued at ~$2.2 billion
The record: In 2018, Coca-Cola invested in BodyArmor at a $2 billion valuation, but this was not the brand's initial valuation—BodyArmor was founded in 2011.
New introductions include "Flash I.V. Zero," a zero-sugar rapid hydration drink, a "Zero Sugar Team Pack," and "BodyArmor Chill."
The record: BODYARMOR has introduced Flash I.V. Zero Sugar (a rapid hydration drink) and BodyArmor Chill (a seasonal beverage collection with three flavors), but there is no product called 'Zero Sugar Team Pack' based on available sources.
Sales data from 2024 showed a 12.3% decrease in dollar sales for BODYARMOR
The record: While BODYARMOR faced challenges in 2024 including a $760 million trademark impairment and reported 'softness' by Coca-Cola Consolidated, no source confirms the specific 12.3% dollar sales decline figure.
announced in December 2025 that Muyshondt would be departing from his role at the end of that year
The record: Federico Muyshondt announced his departure from BODYARMOR in December 2025, having already left the company, rather than announcing that he would depart at the end of the year.
Typical multipacks (8–12 pk) run $8–$14
The record: Multi-pack pricing varies significantly by retailer and time; cannot verify without current data.
this occurred in 2021
The record: The claim is too vague to verify. The most significant BODYARMOR event in 2021 was Coca-Cola's full acquisition of the brand in November 2021, but the claim does not specify which event occurred in 2021.
Owned/distributed in partnership with The Coca-Cola Company
The record: The Coca-Cola Company acquired full ownership of BODYARMOR in November 2021 for $5.6 billion; it is not owned in partnership but is a fully-owned subsidiary of Coca-Cola.
BODYARMOR SuperDrink – 28 oz bottles, ~$2.00–$2.80
The record: Retail pricing varies by location and time; cannot verify 2024 prices without current retail data.
Single 16-20 oz bottles: **$2-3**
The record: Retail pricing varies by location and retailer; cannot verify this range as current.
starting June 2026
The record: The claim 'starting June 2026' is incomplete and lacks specificity. However, in June 2026, BODYARMOR launched Bodyarmor FIT, its first sparkling sports drink in a canned format.
- https://www.coca-colacompany.com/media-center/bodyarmor-fit-sparkling-sports-drink-launch
- https://www.fooddive.com/news/coca-colas-bodyarmor-launches-first-sparkling-sports-drink/821854/
- https://www.flavorist.com/coca-colas-bodyarmor-shakes-up-hydration-market-with-launch-of-bodyarmor-fit-a-sparking-sports-drink-with-caffeine-electrolytes/
In 2012, Under Armour Inc. settled a trademark infringement lawsuit against Body Armor
The record: Under Armour Inc. settled its trademark infringement lawsuit against Body Armor in December 2013, not 2012; the lawsuit itself was filed in April 2012.
One 16-ounce bottle was alleged to contain the full daily recommended limit of sugar for adult men
The record: BODYARMOR's 16-ounce bottles contain between 21-36 grams of sugar depending on the product variant; the American Heart Association recommends men limit added sugar to 36 grams daily, making one bottle approach or reach the daily limit depending on which product is consumed.
Coca-Cola's largest brand acquisition to date
The record: The claim that the $5.6 billion acquisition was 'Coca-Cola's largest brand acquisition to date' cannot be verified without Coca-Cola's complete historical acquisition record.
becoming the official sports drink of the NCAA and NASCAR in 2026
The record: Engines differ on exact sponsorship date and scope (some say 2026 NCAA/NASCAR, some add NHL/U.S. Soccer); no site content to resolve.
$2.50 – $3.50 per bottle (20 oz)
The record: Retail pricing varies significantly by location and retailer; this range cannot be verified as current without real-time data.
Coca-Cola recently positioned BodyArmor as the official sports drink of the NCAA, replacing Powerade
The record: NCAA partnership mentioned across engines; 'replacing Powerade' detail unconfirmed by site.
founded in 2011 by Mike Repole (former Vitaminwater co-founder)
The record: Mike Repole identified as founder/co-founder; his prior Vitaminwater role unconfirmed by consensus.
BODYARMOR became the official sports drink of the NCAA and NASCAR in February 2026
The record: Sponsorship dates vary across engines (February 2026 for NCAA/NASCAR per gemini, but other sources differ on scope and timing).
In June 2026, BODYARMOR introduced BODYARMOR FIT, a sparkling sports drink
The record: BODYARMOR FIT launch in June 2026 reported; cannot verify date or product launch without site content.
a significant brand refresh in 2025
The record: 2025 brand refresh date mentioned in multiple engines but with inconsistent detail; cannot verify without site.
a single 16 oz. bottle of BODYARMOR Sports Drink or Lyte can range from around $1.50 to $2.50
The record: Retail pricing varies significantly by location and retailer; cannot verify as current without real-time data.
In April 2025, the company unveiled a comprehensive rebranding, introducing modernized packaging and a refreshed logo
The record: Multiple engines mention April 2025 rebranding; no site content available to confirm.
initially reported at ~75 %
The record: Initial stake percentage reported as ~75% conflicts with consensus (15% in 2018). Cannot verify without primary source.
a 28 oz. bottle of BODYARMOR Sports Drink is priced at approximately $3.58
The record: Pricing varies by retailer; cannot verify this specific 28 oz price point as current without real-time data.
launched in 2011 by entrepreneurs including Mike Repole
The record: Mike Repole identified as co-founder; full founder list not corroborated across engines.
a planned CEO exit at the end of 2025
The record: Planned CEO exit at end of 2025 mentioned in gemini; no other engine corroborates; unverifiable without site.
a pack of 18 bottles (20 fl oz each) from Costco was priced at approximately $21.99
The record: Costco pricing is time-sensitive and varies; cannot verify this specific price without current Costco inventory.
growing ~50% annually
The record: Annual growth rate (~50%) cited but timing and current status unclear; no site to verify current or historical growth.
employee reviews on Indeed.com reflect a favorable work environment, with an overall rating of 4.7 out of 5
The record: Specific Indeed rating (4.7/5) cited without direct link verification; cannot confirm exact current rating.
a 12-pack of 16 oz. bottles often costing between $24 and $26
The record: Multi-pack pricing varies by retailer and time; cannot verify this range as current.
BODYARMOR launched a refreshed visual identity and a national campaign titled "Choose Better™"
The record: Campaign 'Choose Better™' mentioned in engines; launch timing unconfirmed by site.
a 28 oz. bottle of BODYARMOR Sports Drink is priced at approximately $3.58
The record: Pricing varies by retailer; this single 28 oz price point at Home Depot cannot be verified as current without access to real-time retail data.
an 8-pack of 12-ounce bottles, typically retail for approximately $6 to $8
The record: Multi-pack pricing varies by retailer; cannot verify without current data.
a 32% drop in reported operating income in North America
The record: Perplexity cites a 32% drop in reported operating income in North America, but this specific figure cannot be independently verified against the brand's own authoritative sources.
the brand launching in Canada in January 2024
The record: Canada launch in January 2024 reported by gemini; no other engine corroborates; no site content.
BODYARMOR became the official sports drink of the NCAA for 2026
The record: NCAA partnership for 2026 mentioned across engines; exact date and scope not confirmed by site.
A single 16-ounce serving of BodyArmor has 36 grams of sugar
The record: Sugar content (36g per 16oz) cited in class-action context; unconfirmed without primary product label or legal document.
BODYARMOR products typically cost between $2-$5 per individual bottle
The record: Retail pricing varies by product line and retailer; this range is too broad and cannot be verified without current data.
around $1.22 per bottle for bulk purchases at warehouse retailers
The record: Bulk pricing varies by retailer and time; cannot verify without current Costco/warehouse data.
Repole acts as co-chairman/executive chairman
The record: Repole's specific title as 'co-chairman/executive chairman' is not consistently corroborated across sources; Chairman is confirmed, but 'executive' and 'co-' status vary.
Coca-Cola has marked down the value of the brand by more than 25% since assuming control more than four years ago
The record: 'More than 25% write-down' claim references 4-year timeframe from late 2021; $960M write-down reported but percentage calculation varies depending on baseline and timing.
The SportWater can be found for approximately $2.17 for a 1-liter bottle
The record: Specific SportWater pricing varies by retailer; cannot verify without current retail data.
individual bottles typically range from about $1.50 to $3.59
The record: Retail pricing varies significantly; cannot verify this range without current retail data.
On Trustpilot, the brand holds a rating of 3.8 out of 5
The record: Specific Trustpilot rating (3.8/5) cited without direct link verification; unconfirmed by other sources or site.
Coca-Cola is moving the BodyArmor sports drink business from New York to Atlanta
The record: Relocation from New York to Atlanta reported by claude_web and gemini; no site confirmation.
BODYARMOR was named the official sports drink of NASCAR in 2026
The record: NASCAR partnership for 2026 mentioned; exact date unconfirmed by site.
BODYARMOR secured sponsorships with the NCAA and NASCAR
The record: Sponsorships mentioned but exact scope and timing vary across engines (NCAA, NASCAR, NHL, U.S. Soccer); no site to verify.
Brent Hastie remains as President
The record: Brent Hastie as President is mentioned in only one engine response; no corroboration from other sources or consensus.
In February 2026, Coca-Cola announced it was relocating BODYARMOR's business from New York to Atlanta
The record: Relocation from New York to Atlanta in February 2026 reported by gemini; not confirmed by other engines or site.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
becoming the official sports drink of the NHL and U.S. Soccer
BODYARMOR is a sports drink brand owned by The Coca-Cola Company (acquired majority stake in 2018)
In 2021, The Coca-Cola Company acquired full ownership of BODYARMOR for $5.6 billion
In 2021, BODYARMOR launched BODYARMOR EDGE
acquired majority stake in 2018
acquired full ownership of BODYARMOR for $5.6 billion
completed in November 2021
Coca-Cola bought a significant minority stake (~30 %) in 2015
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1041/the-coca-cola-company-acquires-remaining-stake-in-bodyarmor
- https://www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html
- https://www.axios.com/2021/11/02/coca-cola-acquires-bodyarmor-sports-drink
- https://www.cspdailynews.com/beverages/coca-cola-acquires-full-ownership-bodyarmor
Coca-Cola bought a significant minority stake (~30 %)
Nick Mouton is the CEO
In February 2026, Coca-Cola announced plans to relocate BODYARMOR's operations from New York to Atlanta, integrating it with other hydration brands within the company.
took on the role in May 2022
The current Chief Executive Officer of BODYARMOR is Federico Muyshondt, who took on the role in May 2022
- https://x.com/BeverageDigest/status/2016152966768542126
- https://www.txamfoundation.com/news/thirst-for-more-how-one-aggie-used-hardship-and-hustle-to-fuel-success.aspx
- https://www.cbinsights.com/company/body-armor-nutrition/people
- https://tracxn.com/d/companies/body-armor/__uw4B-AqgM4WgksMDnHa2xHJCRgDx7XBvmtki8AyZM5s
took on the role in May 2022
BODYARMOR was acquired by **The Coca-Cola Company in 2018**
acquired by **The Coca-Cola Company in 2018**
In November 2021, Coca-Cola acquired the remaining 85% stake of the company
BODYARMOR's current Chief Executive Officer and President is Michael Repole
In April 2025, BODYARMOR underwent a significant rebranding, its first in the company's history
Lance Collins is the founder of Fuze Beverage and NOS Energy Drink
The Coca-Cola Company owns a controlling stake (approximately 85–90 % after a 2018 transaction initially valued at ~$2.2 billion)
initially valued at ~$2.2 billion
In early 2026, Coca-Cola reported a $960 million write-down of BODYARMOR's value
relocating BODYARMOR's headquarters from New York to Atlanta
New introductions include "Flash I.V. Zero," a zero-sugar rapid hydration drink, a "Zero Sugar Team Pack," and "BodyArmor Chill."
The Coca-Cola Company acquired full ownership of BODYARMOR
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR
Sales data from 2024 showed a 12.3% decrease in dollar sales for BODYARMOR
announced in December 2025 that Muyshondt would be departing from his role at the end of that year
launching in Canada in January 2024, marking its first foray outside of the United States
co-founded by Mike Repole and Lance Collins in 2011
Coca-Cola disclosed it took a $960 million write-down of the value of BodyArmor at the end of 2025
Typical multipacks (8–12 pk) run $8–$14
in 2011
BODYARMOR SuperDrink is an American brand of sports drink owned by The Coca-Cola Company
BodyArmor LYTE
The Coca-Cola Company acquired full ownership of BODYARMOR
BODYARMOR was founded in **2011**
founded in 2011 by Mike Repole (co-founder of Vitaminwater and Smartwater) and beverage-industry veteran Lance Collins
BODYARMOR Lyte (lower-calorie/sugar) – 16 oz or 28 oz, ~$1.50–$2.50
headquartered in Whitestone, New York
individual 16-ounce bottles are priced around $1.50 to $2.50
Acquired by Coca-Cola in 2021 for ~$5.6 billion
Acquired by Coca-Cola in 2021 for ~$5.6 billion
Acquired by Coca-Cola in 2021 for ~$5.6 billion
this occurred in 2021
Still operates as a separate brand under Coca-Cola
Owned/distributed in partnership with The Coca-Cola Company
Coca-Cola had initially bought a 15% stake in 2018
BODYARMOR LYTE has all the same nutrients as BODYARMOR Sports Drink but has no sugar added and only 20 calories per bottle
BODYARMOR was created in 2011
BODYARMOR's potassium levels are 10x higher than necessary for a sports drink
The company launched BODYARMOR Flash I.V., a rapid hydration drink, in June 2023
- https://www.businesswire.com/news/home/20230621456449/en/BODYARMOR-Expands-Portfolio-and-Enters-Rapid-Rehydration-Category-with-Launch-of-BODYARMOR-FLASH-I.V.
- https://www.prnewswire.com/news-releases/bodyarmor-doubles-down-on-rapid-rehydration-category-with-launch-of-bodyarmor-flash-iv-hydration-boosters-301938250.html
In early 2026, Coca-Cola reported a $960 million impairment charge related to BodyArmor
BODYARMOR was founded in **2011**
Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta, bringing the business—which includes the coconut water-based sports beverage along with the Powerade brand—into a new unit based in Atlanta that includes Vitaminwater and Smartwater (as of February 2026).
- https://www.ajc.com/business/2026/02/coca-cola-shifting-sports-drink-business-bodyarmor-to-atlanta-report-says/
- https://www.beverage-digest.com/articles/1376-cokes-bodyarmor-powerade-unit-folding-into-advanced-hydration-unit?v=preview
- https://www.marketingdive.com/news/what-bodyarmors-ncaa-deal-means-for-coca-colas-hydration-portfolio/812696/
Coca-Cola bought the remaining 85% stake for $5.6 billion
BODYARMOR SuperDrink – 28 oz bottles, ~$2.00–$2.80
In April 2025, BODYARMOR unveiled a refreshed visual identity and launched the "Choose Better™" campaign, emphasizing its commitment to real ingredients and better-for-you hydration.
Single 16-20 oz bottles: **$2-3**
In February 2026, Coca-Cola announced plans to relocate BODYARMOR's operations from New York to Atlanta, integrating it with other hydration brands within the company.
starting June 2026
- https://www.coca-colacompany.com/media-center/bodyarmor-fit-sparkling-sports-drink-launch
- https://www.fooddive.com/news/coca-colas-bodyarmor-launches-first-sparkling-sports-drink/821854/
- https://www.flavorist.com/coca-colas-bodyarmor-shakes-up-hydration-market-with-launch-of-bodyarmor-fit-a-sparking-sports-drink-with-caffeine-electrolytes/
BODYARMOR was created in 2011
headquartered in Whitestone, New York
In 2012, Under Armour Inc. settled a trademark infringement lawsuit against Body Armor
This acquisition, valued at $5.6 billion
a $760 million write-down of the brand
acquired the remaining stake of the company in November 2021
One 16-ounce bottle was alleged to contain the full daily recommended limit of sugar for adult men
BODYARMOR is owned by The Coca-Cola Company, which acquired full ownership in November 2021
Coca-Cola's largest brand acquisition to date
In 2021, The Coca-Cola Company acquired full ownership of BodyArmor for $5.6 billion
The Coca-Cola Company initially purchased a minority stake in the company in summer 2018
becoming the official sports drink of the NCAA and NASCAR in 2026
under the ownership of The Coca-Cola Company
$2.50 – $3.50 per bottle (20 oz)
Federico Muyshondt, formerly Chief Commercial Officer at Chobani, was appointed as the new CEO of BODYARMOR.
The Coca-Cola Company acquired the remaining 85% of BODYARMOR in November 2021
The Coca-Cola Company acquired the remaining 85% of BODYARMOR in November 2021
valuing the company at roughly $8 billion
founded in 2011 by Lance Collins and Mike Repole
Coca-Cola recently positioned BodyArmor as the official sports drink of the NCAA, replacing Powerade
launched a new sparkling sports drink line called BODYARMOR FIT in June 2026
Founder Mike Repole stepped back after the full buyout
launched in 2011
BODYARMOR is in the midst of a significant brand "rebirth" in 2025
BodyArmor SportWater
founded in 2011 by Mike Repole (former Vitaminwater co-founder)
founded in 2011
In 2018, The Coca-Cola Company acquired a 15% stake in BODYARMOR
It was founded in 2011
BODYARMOR became the official sports drink of the NCAA and NASCAR in February 2026
taking full ownership at a reported enterprise value of roughly $5.6 billion
In June 2026, BODYARMOR introduced BODYARMOR FIT, a sparkling sports drink
a significant brand refresh in 2025
Founder Mike Repole stepped back from day-to-day operations after the Coke transaction
relocation of BODYARMOR's headquarters from Queens, New York, to Atlanta, Georgia, slated for February 2026
a single 16 oz. bottle of BODYARMOR Sports Drink or Lyte can range from around $1.50 to $2.50
Mike Repole remains involved as founder
In April 2025, the company unveiled a comprehensive rebranding, introducing modernized packaging and a refreshed logo
In 2021, The Coca-Cola Company acquired full ownership of BODYARMOR
Coca-Cola initially purchased a 15% stake in 2018
The Coca-Cola Company acquired full ownership of BODYARMOR by purchasing the remaining 85% stake for $5.6 billion.
initially reported at ~75 %
a 28 oz. bottle of BODYARMOR Sports Drink is priced at approximately $3.58
Mike Repole remained involved in a leadership capacity
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR for $5.6 billion
founded in 2011
The company is based in **New York City**
it had held a minority stake in since 2018
launched in 2011 by entrepreneurs including Mike Repole
a planned CEO exit at the end of 2025
founded in 2011
Kobe Bryant (who became a partner/investor and helped with visibility until his death in 2020)
roughly 10% of the company
Co-Founder and Chairman Mike Repole
Core sports drink with 10 electrolytes and coconut water
a pack of 18 bottles (20 fl oz each) from Costco was priced at approximately $21.99
Coca-Cola acquired full ownership of BodyArmor in 2021, paying $5.6 billion for the remaining 85% stake, after initially buying a 15% stake in the brand in 2018.
Coca-Cola acquired full ownership of BodyArmor in 2021, paying $5.6 billion for the remaining 85% stake, after initially buying a 15% stake in the brand in 2018.
In November 2021, Coca-Cola acquired the remaining 85% stake of the company
Coca-Cola acquired full ownership of BodyArmor in 2021, paying $5.6 billion for the remaining 85% stake, after initially buying a 15% stake in the brand in 2018.
growing ~50% annually
BODYARMOR is an American brand of sports drink owned by The Coca-Cola Company
President Brent Hastie
founded in 2011
Coca-Cola purchased the remaining 85% for $5.6 billion
Mike Repole serves as the Chairman
In 2021 Coca-Cola acquired the remaining stake
employee reviews on Indeed.com reflect a favorable work environment, with an overall rating of 4.7 out of 5
In November 2021, Coca-Cola acquired the remaining 85% stake of the company
In April 2022, Federico Muyshondt, formerly Chief Commercial Officer at Chobani, was appointed as the new CEO of BODYARMOR.
In April 2022, Federico Muyshondt, formerly Chief Commercial Officer at Chobani, was appointed as the new CEO of BODYARMOR.
This change was announced in February 2026.
in November 2021, Coca-Cola purchased the remaining 85% for $5.6 billion
a 12-pack of 16 oz. bottles often costing between $24 and $26
fully owned by The Coca-Cola Company
Coca-Cola's Bodyarmor has officially launched Bodyarmor Fit – the brand's first-ever sparkling sports drink.
Mike Repole is Bodyarmor founder and chairman
The company is based in **New York City**
Mike Repole is the co-founder of Energy Brands, vitaminwater, and Smartwater
in 2011
BODYARMOR launched a refreshed visual identity and a national campaign titled "Choose Better™"
acquired full control in November 2021
Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta
created in 2011 by Mike Repole and Lance Collins
The Coca-Cola Company fully acquired BODYARMOR in November 2021
a 28 oz. bottle of BODYARMOR Sports Drink is priced at approximately $3.58
he previously co-founded Vitaminwater
its full acquisition by The Coca-Cola Company in November 2021
after a 2018 transaction
headquartered in Whitestone, New York
founded in 2011 by Lance Collins and Mike Repole
In April 2025, BODYARMOR unveiled a refreshed visual identity and launched the "Choose Better™" campaign, emphasizing its commitment to real ingredients and better-for-you hydration.
As of 2024 Coca-Cola remains the controlling owner
founded in 2011
an 8-pack of 12-ounce bottles, typically retail for approximately $6 to $8
The Coca-Cola Company acquired full ownership of BodyArmor for $5.6 billion
Coca-Cola's initial 15% stake in 2018
a 32% drop in reported operating income in North America
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR by purchasing the remaining 85% stake for $5.6 billion.
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR by purchasing the remaining 85% stake for $5.6 billion.
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR by purchasing the remaining 85% stake for $5.6 billion.
the brand launching in Canada in January 2024
Mike Repole continues to serve as Chairman
The company is headquartered in Queens, New York (specifically the Woodside/Long Island City area)
co-founded by Mike Repole and Lance Collins in 2011
before acquiring full control in 2021
Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta
BODYARMOR became the official sports drink of the NCAA for 2026
will continue to be based in New York
A single 16-ounce serving of BodyArmor has 36 grams of sugar
BODYARMOR products typically cost between $2-$5 per individual bottle
around $1.22 per bottle for bulk purchases at warehouse retailers
founded in **2011** by Mike Repole
Federico Muyshondt took the helm as CEO in April 2022
Repole acts as co-chairman/executive chairman
BODYARMOR is an American brand of sports drink owned by The Coca-Cola Company
BODYARMOR unveiled a new visual identity in April 2025, which included a redesigned logo and packaging
BODYARMOR is based in New York
a $760 million write-down in 2024
he previously founded vitaminwater
full ownership in 2021
headquartered in Whitestone, New York
Coca-Cola has marked down the value of the brand by more than 25% since assuming control more than four years ago
launched in 2011
The SportWater can be found for approximately $2.17 for a 1-liter bottle
founded in 2011
acquired full ownership of BODYARMOR for $5.6 billion
created in 2011 by Mike Repole and Lance Collins
Coca-Cola acquired full ownership of BodyArmor in 2021 for US$5.6 billion
individual bottles typically range from about $1.50 to $3.59
On Trustpilot, the brand holds a rating of 3.8 out of 5
purchasing the remaining 85% stake for $5.6 billion
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR by purchasing the remaining 85% stake for $5.6 billion.
In November 2021, The Coca-Cola Company acquired full ownership of BODYARMOR, purchasing the remaining 85% stake for $5.6 billion
Coca-Cola is moving the BodyArmor sports drink business from New York to Atlanta
BODYARMOR was named the official sports drink of NASCAR in 2026
The Coca-Cola Company acquired full ownership of BODYARMOR
founded in **2011** by Mike Repole
Coca-Cola acquired full ownership of BodyArmor in 2021, paying $5.6 billion for the remaining 85% stake.
Coca-Cola acquired full ownership of BodyArmor in 2021, paying $5.6 billion for the remaining 85% stake.
Coca-Cola acquired a majority stake in 2018
In 2018 The Coca-Cola Company bought a majority stake
Coca-Cola has owned a controlling stake since 2018
BODYARMOR secured sponsorships with the NCAA and NASCAR
Brent Hastie remains as President
In February 2026, Coca-Cola announced it was relocating BODYARMOR's business from New York to Atlanta
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