Chart · How the receipts work

Chart · the catalog

The catalog, as a journey.

Not a menu of SKUs. Chart’s 42 deliverables are the steps of one road, from the day-one grade to the senior synthesis, and every step below is named exactly as the product names it.

Movement I · Ground

It starts by knowing you.

Every document reads from a Brand DNA record extracted from your own site and catalog: 346 fields, tracked present AND absent, so the writing knows what it knows and admits what it does not. Generation is gated on that record being fresh, within 30 days by default.

Movement II · Draft

Every deliverable has a place on the road.

42 deliverable types across eight practice areas and four depths. Open a practice area; every document is named in the same words the product uses, with what it is in one line. Documents marked with the receipts chip run the full research and verification spine.

tier 1

Audit

The grade. Something real in hand on day one.

tier 2

Foundation

The operating documents the grade says you are missing.

tier 3

Intelligence

The landscape around you, researched and cited.

tier 4

Strategy Room

The senior synthesis, read over your own completed reports.

Several verticals name their stages in their own words: Marketing Audit runs an Operating System stage at tier 2 and closes in the Growth Room; Retention & Lifecycle climbs Email Foundation Audit, Lifecycle System, Retention Landscape, Retention Room; and each new-vertical ladder closes in its own senior Room at tier 4 — the Editorial Room (Content & Editorial), the Comms Room (PR & Comms), the Conversion Room (Web & Conversion), and the Creative Room (Creative & Visual).

Brand StrategyPositioning, foundation, and competitive intelligence13 deliverables

tier 1Brand Coherence AuditYour brand graded as it is today: four deterministic axes, each grade traceable to the exact fields that produced it.receipts

tier 2Positioning DocumentWhere you win and why, stated so every later document can trace back to it.receipts

tier 2Messaging FrameworkThe pillars and proof points your team writes from, derived from the positioning.

tier 2Voice & Tone GuideOne recognizable voice, specified: registers, vocabulary, and the lines you never cross.

tier 2Brand GuidelinesThe operating rules of your identity, written from your extracted record, not a template.

tier 2Audience PersonasWho actually buys and why, researched rather than imagined.receipts

tier 2Brand StoryThe narrative arc of the brand, grounded in what you have actually made and said.receipts

tier 3Category Position MapWhere every player in your category stands, mapped from their own published materials.receipts

tier 3Competitive Intelligence BriefWhat your competitors are doing and claiming, cited to the source.receipts

tier 4Brand ArchitectureHow the brand family fits together, synthesized over your completed reports.

tier 4Tagline DirectionsCandidate territories for the line itself, argued from your positioning.

tier 4Positioning RecommendationThe senior call: where to take the position next, argued over everything the earlier tiers found.receipts

tier 4Repositioning RoadmapThe ordered plan from where you are to where you should be.receipts

Marketing AuditThe scorecard today; the marketing operating system next8 deliverables

tier 1Marketing ScorecardYour marketing graded end to end, channel by channel.

tier 2Demand ModelHow demand is created and captured for your brand, as an operating model.receipts

tier 2Channel Operating PlanWhich channels, in what order, doing what job.receipts

tier 2Offer & Pricing ArchitectureYour price-pack ladder, promotion posture, and offer architecture — every price observed and dated, and the questions only primary research can answer named as exactly that.receipts

tier 3Competitive LandscapeHow competitors show up across the channels you compete in, cited to their own materials.receipts

tier 3AI Answer LandscapeWho the AI engines recommend and cite in your category, engine by engine — measured share of the answer, what the machines get wrong, and where the citations come from.receipts

tier 4Growth Executive SummaryThe executive-level synthesis of everything the audit found.

tier 490-Day Experiment RoadmapThe next quarter of growth experiments, ordered by expected leverage.

Retention & LifecycleEmail foundation, lifecycle system, retention synthesis4 deliverables

tier 1Email Foundation AuditYour email and lifecycle foundation, graded.

tier 2Lifecycle SystemThe post-purchase messaging blueprint: flows, triggers, and cadence.receipts

tier 3Retention LandscapeHow your category keeps its customers, researched and cited.receipts

tier 4Retention RoomThe senior synthesis on keeping the customers you win.

PR & CommsReputation and communications readiness4 deliverables

tier 1Reputation & Comms AuditReputation and communications readiness, graded.receipts

tier 2Comms SystemYour standing system for earned attention: the message house, the spokesperson bench, the press kit, and the crisis framework.receipts

tier 3Narrative RadarThe earned-story read of your category: who owns the coverage, the narrative the press keeps telling, and where the white space is — every outlet and placement sourced from the public record and cited, never invented.receipts

tier 4Comms RoomWhere to spend your limited shots at being talked about this quarter — the earned-attention plan, decided from your completed Audit, System, and Radar.

Content & EditorialEditorial standards and content operations3 deliverables

tier 1Content AuditYour content operation graded: standards, gaps, and drift.

tier 2Editorial SystemYour editorial operating system: pillars traced to your brand record, the topical architecture, and per-channel playbooks.receipts

tier 4Editorial RoomWhat to say next and where: the quarter’s editorial bets, decided from your completed Audit and System.

Web & ConversionSite experience and the conversion path4 deliverables

tier 1Website & Conversion AuditSite experience and the conversion path, graded.

tier 2Site BlueprintThe build spec for your site: information architecture, the page system, and the content model — written so a builder can execute it.

tier 3Web LandscapeThe category-site read: what conventions every rival runs, which are table stakes vs. category noise, and where the structural opening is — named-competitor teardowns against Nielsen’s 10, LIFT, and message-match, read from public pages and cited, never invented.receipts

tier 4Conversion RoomWhat to fix, build, and test on your site, in order — priorities, not promised uplift, decided from your completed Audit, Blueprint, and Landscape.

Creative & VisualCreative quality across your live ads4 deliverables

tier 1Creative AuditCreative quality across your live advertising, graded.

tier 2Art Direction SystemThe practice layer of your identity: imagery, shot, texture, and composition rules — every rule anchored to a token, threshold, or worked example.

tier 3Visual LandscapeThe category-codes read: which visual codes your category owns, which have converged into sameness, and which are open to claim — each code anchored to a named signifier across your named rivals, read from public creative. Uniqueness read qualitatively; prevalence never scored, no creative invented.receipts

tier 4Creative RoomThe one creative concept worth producing everywhere this period, and the production roadmap that gets it made — briefing, not performance analytics, decided from your completed Creative Audit and Art Direction System.

Retail & CommerceShelf-readiness first look1 deliverable

tier 1Retail & Commerce First LookThe shelf-readiness first look, free.receipts

The Brand RoomYour whole engagement as one senior read1 deliverable

tier 4The Brand RoomYour whole engagement as one senior read: every report you own rolled up into one governing narrative, where your reports agree and disagree adjudicated in the open, and one merged action plan for the whole brand. It composes what you already own — nothing is asserted twice, every line traces to a report you hold.

All 42 types are real and generation-reachable today, and five practice areas currently carry their tier-1 audit with deeper tiers on the roadmap. Purchasing is not open on the site while Chart is in private beta.

Movement III · Verify

The pipeline that earns the word receipts.

Research runs before writing, claims are persisted to a ledger before prose exists, and an independent fact-checker reads every claim against the text of its cited source. This is the same four-step spine the sales page demonstrates, stated here as the mechanism it is.

step 1 of 4

Sources stored

Every retrieved document is saved before a word is written.

step 2 of 4

Claims ledgered

The model states its facts as structured claims, each citing a stored source. No citation, no claim.

step 3 of 4

Independently verified

A second AI reads each claim against the source text itself. The report must clear a 0.85 faithfulness gate; an unreadable verdict counts as unsupported.

step 4 of 4

Dropped, not softened

In regulated categories, an unverified claim touching health, legal, financial, or age territory is removed entirely.

Scope, stated plainly: 22 of the 42 deliverable types run this spine today. The rest generate from your Brand DNA without the appendix, and every pack says which it is before you buy.

Movement IV · Deliver

A document you can interrogate.

Every deliverable renders in the reader with a provenance panel showing exactly what fed it, exports to PDF, and reports its own readiness honestly. Research-backed documents close with the Sources & Methodology appendix; a missing signal renders as a labeled gap, never a number.

Leaf through a real report surface on the overview

Movement V · Revise

One revision, and the rules hold.

Each document includes one structured revision round, enforced in the database. A failed regeneration refunds the round automatically. Your feedback is injected into the regeneration wrapped as data, not instructions, so a revision can never talk the report into an unsupported claim.

Runs on the Jinn Brain.

Every Jinn product starts from your Brand DNA: your voice, visuals, products, and customers, extracted from what you have actually made. Learn once. Apply everywhere.

Day 1 is the worst Jinn will ever be

Chart

by Jinn

Strategy that shows its work.

Request early access and see a deliverable with the sources and methodology attached, grounded in your brand, not a template.

Apply for early access See how the receipts work