What AI gets wrong about Rhode

founded in **2022** by **Hailey Bieber**

Hailey Bieber's skincare brand, Rhode

Nick Vlahos, who joined Rhode as CEO in February 2024, remains in his role

In June 2022, shortly after Rhode's launch, a trademark infringement lawsuit was filed by an existing fashion brand also named Rhode

• https://www.forbes.com/sites/legalentertainment/2022/06/30/hailey-bieber-new-skincare-line-welcomed-with-infringement-lawsuit/

The legal battle concluded in December 2024

• https://fashionista.com/2024/12/rhode-clothing-brand-closes-down
• https://www.thefashionlaw.com/hailey-biebers-beauty-brand-reaches-settlement-in-trademark-dispute/
• https://finance.yahoo.com/news/hailey-biebers-rhode-empire-wants-185116453.html
• https://www.marieclaire.com/fashion/hailey-bieber-rhode-trademark-clothing/

Rhode faced criticism during its expansion into Australia in February 2026

• https://creators.yahoo.com/lifestyle/story/hailey-bieber-took-rhode-beauty-to-australia-but-is-now-receiving-backlash-for-this-observation-fans-pointed-out-100931524.html
• https://www.netinfluencer.com/hailey-bieber-rhode-enters-australia-to-queues-controversy-as-creators-criticize-pr-strategy-local-brand-loyalty/

in June 2026, a Rhode pop-up event in Newport, Rhode Island

• https://www.wpri.com/dont-miss/fans-flock-to-newport-for-hailey-biebers-rhode-pop-up/
• https://www.bostonglobe.com/2026/06/14/metro/newport-hailey-bieber-rhode-pop-up/
• https://www.aol.com/articles/hailey-biebers-beauty-brand-rhode-231927256.html

In June 2026, a Rhode pop-up event in Newport, Rhode Island, faced criticism due to long wait times and product shortages

• https://www.bostonglobe.com/2026/06/14/metro/newport-hailey-bieber-rhode-pop-up/
• https://www.inc.com/annabel-burba/unorganized-unprofessional-and-upsetting-hailey-bieber-founded-rhodes-crowded-pop-up-sparks-backlash-online/91362071

$1B by e.l.f. Beauty in 2024

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

The lawsuit concluded in July 2024 with a settlement

• https://www.thefashionlaw.com/hailey-biebers-beauty-brand-reaches-settlement-in-trademark-dispute/
• https://retailboss.co/hailey-biebers-rhode-settles-trademark-lawsuit-over-rhode/
• https://caldwelllaw.com/news/hailey-bieber-faces-trademark-dispute-involving-rhode-beauty-brand/

headquartered in Beverly Hills, California

• https://en.wikipedia.org/wiki/Rhode_(brand)

headquartered in Beverly Hills, California

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://www.crunchbase.com/organization/rhode-skin

**Peptide Lip Treatment** became the brand's top seller, nearing one million units sold in its first year

• https://arthnova.com/hailey-bieber-rhode-elf-beauty-billion-dollar-deal/
• https://beautynewsdaily.com/the-history-of-rhode/
• https://www.glossy.co/pop/with-new-strawberry-glaze-flavor-rhode-closes-in-on-1-million-peptide-lip-treatments-sold/

minority backing from **One Luxury Group**

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://www.forbes.com/sites/celiashatzman/2022/06/15/hailey-bieber-launches-rhode-and-its-not-your-average-celebrity-beauty-brand/

**Peptide Glazing Fluid** ($32)

• https://www.rhodeskin.com/products/peptide-glazing-fluid
• https://www.rhodeskin.com/collections/peptide-glazing-fluid

**Barrier Restore Cream** (now *Barrier Butter*, $36)

• https://www.rhodeskin.com/products/barrier-restore-cream
• https://www.rhodeskin.com/products/barrier-butter

**Peptide Lip Treatment** ($16)

• https://www.rhodeskin.com/products/peptide-lip-treatment

**Pineapple Refresh** cleanser ($30)

• https://www.rhodeskin.com/products/pineapple-refresh-cleanser

**Peptide Lip Tint** ($20)

• https://www.rhodeskin.com/products/peptide-lip-tint-ribbon
• https://www.rhodeskin.com/products/peptide-lip-tint-pbj
• https://www.rhodeskin.com/products/peptide-lip-tint-espresso
• https://www.rhodeskin.com/products/peptide-lip-tint-toast

**Michael D. Ratner** (founder of OBB Media), who serves as a Founding Partner and Board Member

• https://en.wikipedia.org/wiki/Rhode_(brand)

**Lauren Ratner** serves as President and Chief Brand Officer

• https://en.wikipedia.org/wiki/Lauren_Ratner

By March 2025, Rhode had generated **$212 million** in net sales over the prior 12 months

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

Rhode was acquired by e.l.f. Beauty in August 2025 for a reported $1 billion

• https://www.sec.gov/Archives/edgar/data/1600033/000160003326000007/elf-20251231.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal

the popular Peptide Lip Treatment is priced around $20

• https://www.rhodeskin.com/products/peptide-lip-treatment
• https://www.rhodeskin.com/collections/peptide-lip-treatment
• https://www.rhodeskin.com/collections/lips

**Owner/Founder:** Hailey Bieber

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://en.wikipedia.org/wiki/Hailey_Bieber

**CEO:** Founder Hailey Bieber

• https://en.wikipedia.org/wiki/Rhode_(brand)

**Barrier Repair Moisturizer** (~$40)

• https://www.rhodeskin.com/collections/barrier-restore-cream
• https://www.rhodeskin.com/products/barrier-restore-cream

**Vitamin C Brightening Serum** (~$65)

• https://www.rhodeskin.com/collections/skincare

**Peptide Glazing Fluid** (~$48)

• https://www.rhodeskin.com/collections/peptide-glazing-fluid

**Lip Treatment** (in various formulations, ~$20-30)

• https://www.rhodeskin.com/products/peptide-lip-treatment
• https://www.rhodeskin.com/collections/peptide-lip-treatment

**Face Wash** (~$28)

• https://www.rhodeskin.com/products/full-rhode-kit

**Peptide Lip Treatment** (flagship product): around $30

• https://www.rhodeskin.com/products/peptide-lip-treatment

**Skincare** (serums, moisturizers, lip balms): roughly $30-$70

• https://www.rhodeskin.com/collections/shop-all
• https://www.rhodeskin.com/collections/shop
• https://www.rhodeskin.com/collections/all

**Makeup** (foundations, bronzers): $35-$50

• https://www.rhodeskin.com/collections/shop

**Sunscreen**: around $40

• https://www.rhodeskin.com/

Hailey Bieber is the founder and majority owner through her company Rhode Skin

• https://en.wikipedia.org/wiki/Rhode_(brand)

**CEO**: **Carolina Werring**

• https://www.businessoffashion.com/news/beauty/hailey-bieber-rhode-ceo/
• https://cosmeticsbusiness.com/hailey-bieber-s-rhode-skincare-names-honest-company-veteran
• https://www.businessoffashion.com/news/beauty/nick-vlahos-rhode-ceo/
• https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607
• https://theindustry.beauty/hailey-biebers-rhode-appoints-new-ceo/

It also maintains strict policies against unauthorized third-party marketplace sales (e.g., Amazon, eBay)

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://www.rhodeskin.com/pages/faq

Following the departure of CEO Melanie Bender, Lauren Ratner, previously the head of brand, was promoted to the roles of President and Chief Brand Officer

• https://en.wikipedia.org/wiki/Lauren_Ratner

in late 2023

e.l.f. Beauty announced a $1 price increase across all of its products, including those under the Rhode brand

• https://www.cnn.com/2025/05/30/business/video/elf-beauty-increase-one-dollar-tariff-digvid-vrtc
• https://beautymatter.com/articles/elf-acquires-rhode-for-1-billion
• https://www.cnbc.com/2025/05/28/elf-beauty-to-acquire-hailey-bieber-brand-rhode-in-1-billion-deal.html

now has an average price point in the high $20s

• https://chaindrugreview.com/e-l-f-buys-rhode-for-1b-will-raise-prices-due-to-tariffs/
• https://layersofbeauty.com/rhode-skincare-review/

In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber, introducing Spotwear hydrocolloid pimple patches alongside limited-edition versions of its Peptide Lip Treatment and Peptide Eye Prep

• https://en.wikipedia.org/wiki/Rhode_(brand)

e.l.f. Beauty acquired it in June 2024

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm

e.l.f. Beauty acquired it in June 2024 for approximately $800 million, plus potential earn-outs based on performance

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/0001600033/000160003326000020/elf-20260331.htm

In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode in a deal valued at approximately $800 million

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

Acquired by **e.l.f. Beauty** in a **$1 billion deal** (2024/2025)

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal

founded in June 2022 by model and entrepreneur Hailey Bieber, along with Michael D. Ratner and Lauren Ratner

Founder Hailey Bieber continues her role as Founder and additionally serves as Rhode's Chief Creative Officer and Head of Innovation

• https://en.wikipedia.org/wiki/Hailey_Bieber

The deal consists of $800 million in cash and stock, with an additional $200 million based on future sales performance

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://sites.law.berkeley.edu/thenetwork/2025/11/20/from-skincare-startup-to-billion-dollar-deal-e-l-f-beautys-acquisition-of-rhode/

In August 2025, e.l.f. Beauty completed a $1 billion acquisition of Rhode

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003326000007/elf-20251231.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

In August 2025, e.l.f. Beauty completed a $1 billion acquisition of Rhode

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000040/elf-20250630.htm
• https://www.sec.gov/Archives/edgar/data/0001600033/000160003326000020/elf-20260331.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

e.l.f. Beauty announced it would acquire 100% of Rhode

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

Hailey has retained control

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://en.wikipedia.org/wiki/Hailey_Bieber

My knowledge was last updated in April 2024

In May 2025, when Rhode was a three-year-old direct-to-consumer brand with just 10 products, it was acquired by E.l.f. Beauty in a transaction valued at up to $1 billion.

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)

founded in **2022** by **Hailey Bieber**

• https://en.wikipedia.org/wiki/Rhode_(brand)

appointed in February 2024

• https://theindustry.beauty/hailey-biebers-rhode-appoints-new-ceo/
• https://www.businessoffashion.com/news/beauty/nick-vlahos-rhode-ceo/
• https://cosmeticsbusiness.com/hailey-bieber-s-rhode-skincare-names-honest-company-veteran

In May 2025, Rhode announced it would be acquired by e.l.f. Beauty

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm

**Launch Date** | June 15, 2022

comprising $800 million in cash and stock, with an additional $200 million contingent on performance

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)

Hailey Bieber remains Chief Creative Officer

• https://en.wikipedia.org/wiki/Hailey_Bieber

headquartered in Beverly Hills, California

• https://en.wikipedia.org/wiki/Rhode_(brand)

$1 billion deal

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://en.wikipedia.org/wiki/Rhode_(brand)

The acquisition was completed on August 5, 2025

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000040/elf-20250630.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)

Rhode expanded its distribution by launching in Sephora stores across the United States and Canada on September 4, 2025

• https://www.businesswire.com/news/home/20250904928962/en/rhode-Launches-in-Sephora
• https://en.wikipedia.org/wiki/Rhode_(brand)

Rhode was founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022.

• https://en.wikipedia.org/wiki/Rhode_(brand)

founded by model and entrepreneur Hailey Bieber

Peptide Lip Treatment, Barrier Restore Cream, and Glazing Milk

youngest brand ever to hit that figure

Nick Vlahos, who joined Rhode as CEO in February 2024

The current Chief Executive Officer is Nick Vlahos

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

has expanded into tinted lip products, blushes, and more

Barrier Restore Cream packaging reduced from ~5.75 oz to 5.34 oz

Rhode Beauty, the skincare brand

**CEO** | **Nick Vlahos** (appointed early 2024; formerly CEO of The Honest Company)

Bieber had previously attempted to purchase the trademark from the fashion brand in 2018

products generally priced between $18 and $38

**Nick Vlahos** was appointed as **CEO** of Rhode

its acquisition by e.l.f. Beauty in May 2025 for a deal valued at up to $1 billion

Rhode faced a trademark infringement lawsuit from an existing fashion brand of the same name, founded in 2014

founded in June 2022

Rhode's product line includes facial cleansers, lotions, lip balms, and blushes

all under $30

Rhode is based in Beverly Hills, California.

$1 billion acquisition by e.l.f. Beauty

In May 2025, e.l.f. Beauty acquired Rhode

Rhode was acquired by e.l.f. Beauty in August 2025 for a reported $1 billion

the **youngest brand ever** to hit that valuation

Co-founders Michael D. Ratner and Lauren Ratner will also continue with the brand

founded in 2022 by Hailey Bieber (née Baldwin)

It's expected to reach $260 million to $265 million in net sales for the fiscal year 2026.

founded by model and entrepreneur Hailey Bieber in 2022

founded by model and entrepreneur Hailey Bieber in 2022

e.l.f. Beauty announced its acquisition of Rhode in May 2025 for a staggering $1 billion

e.l.f. Beauty announced its acquisition of Rhode in May 2025 for a staggering $1 billion

In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion

Rhode's co-founders Michael D. Ratner and Lauren Ratner

In February 2024, Nick Vlahos, a veteran of The Honest Company, was appointed as the new CEO of Rhode

Glazing Mist ($30.00, a hydrating face spray)

Rhode, the skincare brand founded by Hailey Bieber

**Michael D. Ratner** (Co-Executive Chairman) and **Lauren Ratner** (President and Chief Brand Officer) remain in leadership roles

e.l.f. Beauty officially acquired Rhode

a clothing brand of the same name, which was founded in 2014

Hailey Rhode Bieber (American model and businesswoman)

its acquisition by e.l.f. Beauty in May 2025

All products **under $30**; lip treatments rose from **$12 → $16 → $20**

prices mostly ranging from **$16 to $36** for core skincare items, and **$20–$28** for color cosmetics

Glazing Milk ($32.00, a ceramide facial essence)

It started with a small lineup of skincare essentials (Barrier Restore Cream, Peptide Lip Treatment)

expanded into color cosmetics in 2023

which was launched in 2004 by 75-year-old entrepreneur Annabel Rhodes and her sister Penny.

The fashion brand, established in 2014

Rhode expanded its distribution by launching in Sephora stores across the U.S., Canada, and the UK in autumn 2025

Hailey Bieber remains the founder and has taken on the expanded role of Chief Creative Officer and Head of Innovation

Nick Vlahos, a veteran of The Honest Company, was appointed as the new CEO of Rhode

Pocket Blush and Peptide Glazing Fluid are approximately $25 and $32, respectively

with projected net sales of $260 million to $265 million for fiscal 2026

Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal.

Founded by Hailey Bieber in 2022

Founded by Hailey Bieber in 2022

The brand is based in the **United States**

Hailey Bieber remains the Chief Creative Officer and a strategic advisor for the brand

She will continue as the Chief Creative Officer and Head of Innovation

Launched in June 2022

The transaction closed shortly afterward, making Rhode a wholly owned subsidiary of e.l.f.

e.l.f. Beauty acquired Rhode for $800 million upfront, with an additional $200 million in potential earnouts, totaling a $1 billion deal

Rhode, the skincare brand founded by Hailey Bieber

Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal

Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal

Rhode was acquired by e.l.f. Beauty in May 2025 in a $1 billion deal.

Rhode was acquired by e.l.f. Beauty in May 2025 in a $1 billion deal.

Nick Vlahos, who joined Rhode as CEO in February 2024, remains in his role

Hailey Bieber continues her role as founder

**Snap-on Lip Case** (MagSafe, $46)

Rhode was founded in **2022**

**Current Owner** | **e.l.f. Beauty**

The acquisition was completed in August.

known for founder Hailey Bieber's involvement

**Pocket Brush** ($27)

Nick Vlahos, who joined Rhode as CEO in February 2024

Following its acquisition by e.l.f. Beauty in August 2025, Rhode transitioned from a pure-play digital operation into an omnichannel brand

appointed early 2024

Michael and Lauren Ratner

In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber

acquired May 28, 2025 in a deal valued up to **$1 billion**

the Glazing Mist (a hydrating face spray) is $30.00

**Glazing Mist** ($20)

announced May 2025, completed August 2025

Hailey Bieber continues to be the face and creative force behind the brand, serving as the Chief Creative Officer and Head of Innovation

**Founded**: June 2022 by **Hailey Bieber**

The acquisition was completed in August

Headquartered in Beverly Hills, California

acquired by E.l.f. Beauty for $1 billion in May 2025

acquired by E.l.f. Beauty for $1 billion in May 2025

acquired by E.l.f. Beauty for $1 billion in May 2025

it was acquired by E.l.f. Beauty

priced at a premium ($20–$60+ per item)

potential $200 million earnout

a clothing and lifestyle brand of the same name, which was founded in 2014

Rhode was acquired by e.l.f. Beauty in May 2025 for a reported $1 billion

Hailey Bieber serves as the **Founder and Chief Creative Officer**

Rhode's buzzy beauty brand reached a settlement in a trademark lawsuit lodged against it by an unaffiliated clothing and lifestyle brand bearing the same name

headquartered in **Beverly Hills, California**

**Pocket Blush** ($25)

Rhode Sees Major Shifts in Leadership, Ownership

Minimalist skincare line

launched with co-founders Michael D. and Lauren Ratner

Products sit in the $20–$50 range

Rhode debuted in 2022 with just three products—a peptide lip treatment, a barrier cream, and a glazing fluid

Rhode debuted in 2022 with just three products—a peptide lip treatment, a barrier cream, and a glazing fluid

skincare and makeup brand founded by Hailey Bieber

officially launched the company on **June 15, 2022**

In early 2024, Nick Vlahos, formerly CEO of The Honest Company, was appointed CEO.

In early 2024, Nick Vlahos, formerly CEO of The Honest Company, was appointed CEO.

also sold at retailers like Sephora in some markets

the Glazing Milk (a ceramide facial essence) is $32.00

**e.l.f. Beauty** (acquired May 28, 2025 in a deal valued up to **$1 billion**)

in 2022

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

Rhode is a skincare brand founded by Hailey Bieber

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

Co-founders Michael D. Ratner and Lauren Ratner and CEO Nick Vlahos continue to lead the brand

Rhode officially launched on June 15, 2022.

expanded into select retailers (Sephora, etc.) in 2024–2025

acquired by e.l.f. Beauty

founded in June 2022 by model and entrepreneur Hailey Bieber, along with Michael D. Ratner and Lauren Ratner

Rhode was founded in **2022**

Hailey Bieber is the founder and chief creative officer (CCO) of the skincare brand.

Hailey Bieber continues to play a pivotal role as the Chief Creative Officer and Head of Innovation

its launch in June 2022

Rhode transitioned from a **digital-only** brand to an **omnichannel** model, launching in **Sephora stores** across the U.S. and Canada in September 2025

acquisition by e.l.f. Beauty in May 2025 for $1 billion

acquisition by e.l.f. Beauty in May 2025 for $1 billion

core products continuing to retail in the same mid-premium range (roughly $25–$65)

**Pocket Bronze** ($25)

Rhode is an American skincare brand founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022.

Rhode's products are now more widely available, including at Sephora stores in the US and UK

founded by Hailey Bieber in 2022

the brand was acquired by **e.l.f. Beauty** in a **$1 billion deal** (announced May 2025, completed August 2025)

In May 2025, e.l.f. Beauty announced a definitive agreement to acquire Rhode for $1 billion

On September 4, 2025, Rhode products became available in-store via a physical retail partnership with Sephora across the United States and Canada

$1 billion acquisition by e.l.f. Beauty

Hailey Bieber serves as Chief Creative Officer

**Glazing Milk** ($28)

lip treatments went $12 → $16 → $20

founded by model, influencer, and entrepreneur **Hailey Bieber** (née Baldwin)

Hailey Bieber continues to serve as the brand's Founder, Chief Creative Officer, and Head of Innovation

its acquisition by e.l.f. Beauty in May 2025

This deal included $800 million payable at closing and an additional $200 million in earnout payments

Shipped to UK, Germany, France, Spain starting May 2023

acquisition by e.l.f. Beauty in May 2025 for a deal valued at up to $1 billion

in a deal consisting of $800 million in cash and stock, with an additional $200 million based on future sales

direct-to-consumer

Rhode Skin, the skincare brand founded by Hailey Bieber

it remains a privately held, influencer-founded DTC brand

now owned by **e.l.f. Beauty**

acquired it in a deal valued at up to **$1 billion** in May 2025

Pocket Blush launched in June 2024

Hailey Bieber continues to play a pivotal role as Chief Creative Officer and Head of Innovation

founded by American model and influencer **Hailey Bieber**

current CEO is **Nick Vlahos** (appointed in early 2024)

**Terry Towel** ($50)

my knowledge was last updated in April 2024

generating approximately $212 million in net sales in the year ending March 31, 2025

Hailey Bieber

launched it on **June 15, 2022**

Lauren Ratner (the latter of whom also serves as the company's president and chief brand officer)

Hailey Bieber continues her role as founder and additionally serves as rhode's Chief Creative Officer and Head of Innovation

at $18 to $38 per product

founded by model and influencer **Hailey Bieber** (born Hailey Rhode Bieber)

founded in June 2022

**Hailey Bieber** continues as **Founder** and now serves as **Chief Creative Officer (CCO)** and **Head of Innovation**

In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion

In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion

launched in 2022

It is based in Beverly Hills, California.

Rhode expanded its distribution by launching in Sephora stores across the United States and Canada on September 4, 2025