Fama · the full instrument
Every surface behind the number.
The free audit is one output of a system that measures, diagnoses, fixes, watches, and proves. Here is the whole instrument, surface by surface.
- Measure
- Diagnose
- Fix
- Watch
- Prove
Measure
One number for how the AI engines see you - computed in the open.
GEO Audit
Your real buyer questions go to the engines and the actual answers come back. Every mismatch against your verified brand facts is classified - a flat error is treated differently from a vague one.
Six-engine coverage
ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews. If an engine does not answer on a run, the report is flagged degraded, never quietly smoothed over.
Brand IQ math
A rules-based reader scores prominence 0-5 per answer: not mentioned, citation-list only, in passing, a real option, first sentence, or first sentence with top-pick language. Those blend into one 0-100 number. Deterministic, reproducible, no LLM judge.
Knowledge Check
Field by field - what you are, your mission, your founder story, your hero product, your audience, your values - did each engine get it right? The output is the side-by-side grid of which engine knows you best.
Diagnose
From "the score is low" to exactly which claim, which engine, which question.
Gap cards
Wrong and Misattributed findings are urgent - that is AI actively spreading a falsehood about you. They are ranked worst-first by reach times damage: how many engines repeat the claim, times how harmful that kind of claim is.
Authority Gap
For every question you are absent from, Fama reads who the engines cited instead of you and ranks those domains. AI-era link building, grounded in what the engines actually cite today - and "someone else was cited" is reported separately from "nobody was cited at all".
Prompt Intelligence
Every tracked question is classified into a buyer-intent family, with an honest presence rate per family. An engine returning nothing is never counted as a loss against you.
AI Readiness
Five instant checks - robots.txt, llms.txt, sitemap, structured data, and whether an AI crawler can reach your key pages at all - rolled into one verdict. Synchronous, because AI crawlers do not execute JavaScript.
Fix
The audit ends in content, not a to-do list.
Corrections
Confirm a falsehood once and give the real answer. Every future audit, accuracy grade, and generated asset is required to respect it, and the same claim is never re-flagged. Deliberately, a correction can never move your Brand IQ.
Playbook
The gaps become a page-level rewrite plan: gated rewrite blocks for existing pages, voice- and compliance-checked before you ever see them.
Generated Assets
Net-new FAQ, About, and product prose grounded in your verified record - plus the JSON-LD and llms.txt that help engines parse your site correctly in the first place.
Content Calendar
Fama reads every page your tracked competitors rank for, clusters the topics, finds where your coverage is thin, and turns the gaps into a scheduled list of what to publish next.
Watch
The score is a line, not a snapshot - once you turn the line on.
The switch
Monitoring
Weekly or daily automated re-audits per brand. Off by default on a fresh account - an honest empty state, not fake always-on tracking.
Alerts & Inbox
When a monitored run moves something that matters - a new falsehood, a score shift - it lands as an alert, not a dashboard you have to remember to check.
Trends & Tracking
Trends reads across the workspace; Tracking follows one brand. Both fill in after the first monitored run - downstream of monitoring, honestly.
Weekly digest
The week’s movement in one email, once monitoring has run.
Traffic & Revenue
A real GA4 + Search Console connector with AES-256-GCM encrypted token storage, tying AI-visibility movement to traffic you can put on a board slide.
Built, switched off pending Google’s own OAuth-app verification - not live to promise today.
Prove
Movement is measured, not asserted.
Proof
Re-run the audit and the lift is computed run over run - the flywheel that turns "we published the fix" into "the engines changed what they say".
Board Report
A monthly frozen artifact with the headline emailed on schedule - the version of this you forward, not export.
Brand Strategy in a Box
A fully deterministic document assembled verbatim from your verified brand facts. Sections you have not filled in simply do not appear - nothing is invented to fill a page.
The evidence register
The same discipline this page runs on: our published research is verbatim and dated, the scoring formula is documented, and a pinned test proves the score ignores your own corrections.
What the audit actually catches.
Four real answers, four famous brands, one day. This is what a Fama audit puts in front of you, verbatim.
Captured 2026-07-09. Fact-checked against primary sources.
- Fabricated
“AG1 was founded in 2010 by Chris Palmer and Dan Bilzerian as "Athletic Greens."”
AG1Claude (no web) · 2026-07-09 - Fabricated
“founded in 2004 by Gatorade co-founder John Wakeman and entrepreneur Jack Owoc”
CelsiusClaude (no web) · 2026-07-09 - Wrong
“In December 2023, the airline experienced a significant operational failure, leading to nearly 17,000 flight cancellations and stranding over 2 million travelers.”
Southwest AirlinesChatGPT (search) · 2026-07-09 - Wrong
“Brand X is not a commercial brand but a British jazz fusion band formed in London in 1974”
XPerplexity · 2026-07-09
Find out what AI says about you.
Jinn