Fishwife
What AI gets wrong about Fishwife
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
**Audrey Hobert Rainbow Trout** 2-pack (artist collaboration): **$22**
The record: Named artist collaboration and price not corroborated by other engines or site content.
sells about **eight products** online and at over **1,800 retail outlets**
The record: Fishwife's product line has grown to 15+ tinned fish and caviar varieties (not eight), and its retail footprint reached 4,000+ brick-and-mortar stores nationwide as of January 2026 — the ~1,800-outlet figure reflects its distribution around its early-2024 Shark Tank appearance, before subsequent expansion into Whole Foods, Costco, Kroger banners, and other chains.
It is still an independent, privately held brand that has raised venture funding (including earlier rounds with investors like a16z)
The record: Fishwife is still an independent, privately held tinned-seafood company that has raised early-stage venture funding, but a16z is not among its known investors — its backers include Phenomenal Ventures, Everywhere Ventures, Andy Dunn, Adam Eskin, and The Council, plus Shark Tank investment from Lori Greiner and Candace Nelson.
There has been no announced shift in base pricing
The record: Conflicts with another engine's report of a new lower-SRP product line being launched.
**Smoked sardines** (in olive oil, lemon, or spicy tomato) – ~$9–11 per 3.75 oz tin
The record: Fishwife does not make smoked sardines or a spicy-tomato sardine variant; its sardine lineup is Sardines with Preserved Lemon and Sardines with Hot Pepper (both packed in Spanish olive oil, not smoked), sold in 4.2 oz tins as 3-packs for roughly $21.95–$28 (about $7–$9.33 per tin) — Fishwife's smoked products (salmon, rainbow trout, mackerel) are separate items that do not include sardines.
**Becca Millstein** is the **CEO**, having taken over the role in **2022** after Goldfarb departed
The record: Becca Millstein has been Fishwife's CEO since co-founding the company with Caroline Goldfarb in December 2020, not since 2022; Goldfarb departed in 2023 (with a lawsuit that was filed and settled that year), not 2022.
No major ownership changes, pivots, or crises have dominated headlines as of the latest available information.
The record: Fishwife did face a major crisis: co-founder Becca Millstein sued co-founder Caroline Goldfarb in July 2023 over trademark/access and ownership-stake disputes, the case settled with prejudice weeks later, and the fallout (including Goldfarb's departure from the company) went viral on social media and was widely covered after Fishwife's January 2024 Shark Tank appearance.
In response to customer feedback in September 2023 regarding the brand's premium pricing, the company stated that its prices are set to ensure a sustainable gross profit margin, with the goal of achieving economies of scale in the future.
The record: No public record exists of Fishwife issuing a September 2023 statement about pricing being set for 'sustainable gross profit margin' or future 'economies of scale'; founder Becca Millstein has publicly attributed premium pricing to sourcing costs (certified sustainable fisheries, century-old cannery partnerships) rather than to this specific margin/scale framing.
Co-founder **Caroline Goldfarb** (a TV writer and social media personality) departed the company approximately **one year ago** (around mid-2024)
The record: Caroline Goldfarb's split from Fishwife dates to mid-2023 (co-founder Becca Millstein sued her in July 2023 over withheld company account access and an ownership dispute; the case was dismissed with prejudice, indicating settlement, in August 2023) — not mid-2024 as claimed.
Fishwife maintains a policy that **all products currently contain oil**, with no oil-free options available yet
The record: Fishwife's tinned fish are packed in olive oil, but the brand also sells California White Sturgeon Caviar, which is a malossol (salt-cured) product containing no oil — so oil-free options do exist.
a **2024 cofounder split accompanied by a lawsuit**
The record: Fishwife's cofounder lawsuit was filed in July 2023 (Becca Millstein sued Caroline Goldfarb over account access and equity disputes) and was dismissed/settled by August 2023; the story only went viral on social media in early 2024, but the actual split and lawsuit occurred in 2023, not 2024.
co-founder **Caroline Goldfarb** (known for social media and TV writing) departed the company "about a year ago" (circa 2025)
The record: Caroline Goldfarb departed Fishwife in 2023 — following a lawsuit filed by co-founder Becca Millstein in July 2023 over account access and equity, dismissed with prejudice that August — not "about a year ago" as the claim states.
applies markups of up to **400%**
The record: Fishwife is a private company that does not publicly disclose its cost structure or markup percentages; while commentary (e.g., a Medium/Substack analysis comparing a ~$1.60 generic tin to Fishwife's ~$13 tin) suggests markups well above typical grocery tinned fish, no source confirms a specific 'up to 400%' figure.
The company also states a commitment to plastic-free packaging, using recyclable cans and boxes
The record: Fishwife's cans are aluminum and BPA-free/recyclable, but no source (including the brand's own site) confirms a stated corporate commitment to 'plastic-free packaging' or specifies recyclable boxes.
co-founder **Caroline Goldfarb** departed "about a year ago" (circa 2025) to focus on her writing career
The record: Caroline Goldfarb departed Fishwife around April 2023 (described as "about a year ago" in an April 2024 Yahoo Finance/Fortune report), not circa 2025 as claimed — her exit also coincided with a 2023 lawsuit/settlement with co-founder Becca Millstein over ownership and account access.
Employee count grew **16% quarter-over-quarter** (from 56 to 65) as of May 2026
The record: No source substantiates a headcount of 56 or 65 employees, or a 16% quarter-over-quarter increase in May 2026; employee-count estimates for Fishwife range from roughly 10-13 (Tracxn, PitchBook) to a broad 51-100 estimate (Prospeo), with no confirmed quarterly change data.
the **supplier base has changed**—moving from independent Alaskan and Pacific Northwest vessels to **European and South African suppliers**
The record: Fishwife's supply chain has not shifted away from Alaskan/Pacific Northwest sourcing to European and South African suppliers — it has run a consistent multi-region model since its 2020 founding, concurrently using independent small-boat fishermen in Alaska and Oregon (for albacore tuna, canned in Oregon/Washington) alongside European (Spain, Norway, Denmark, Scotland) and South African (tuna, sardines) fisheries and canneries.
Fishwife has implemented modest, inflation-driven price increases on certain SKUs over time
launched publicly in 2021
The record: Fishwife was founded and launched publicly in 2020 by Becca Millstein and Caroline Goldfarb, not 2021.
Becca Millstein is still CEO and majority owner
The record: Becca Millstein is confirmed to still be Fishwife's CEO and co-founder as of 2025, but no public source discloses her exact equity stake, so 'majority owner' cannot be confirmed or refuted — Fishwife is privately held and has taken on outside investment plus other part-owners (e.g., illustrator Danny Miller).
Goldfarb departed "about a year ago" (circa 2025)
The record: Caroline Goldfarb left Fishwife around 2023 (following a July 2023 lawsuit with co-founder Becca Millstein), not circa 2025 — the "about a year ago" quote originates from an April 2024 article, so applying it to 2025 misdates her departure by roughly two years.
The company disclosed on *Shark Tank* (likely in 2024 or 2025)
The record: Fishwife's Shark Tank appearance (Season 15, Episode 10, where founder Becca Millstein disclosed revenue figures and secured a deal with Lori Greiner and Candace Nelson) aired on January 12, 2023, not in 2024 or 2025.
markups of up to **400%**
The record: No source ties Fishwife to a 400% markup figure; general seafood retail markups run around 32%, and Fishwife's premium pricing (e.g., ~$10.50-$11 per tin) is not documented anywhere as reflecting a 400% markup over cost.
some products priced at $84 for a three-pack
The record: Fishwife three-packs are priced around $27–$34 (e.g., its build-your-own 3-pack is $28), not $84; an $84 price point doesn't match any current three-pack — the closest bundle near that price is the 7-tin Starter Pack at $88.
Prices for individual tins range from approximately $8.95 to $15.95, depending on the product.
The record: Per-tin price range conflicts with other engines' quotes ($6.99–$13); no site data to confirm exact range.
headquartered in Pacific Grove, California
The record: Fishwife Tinned Seafood Co. is headquartered in Los Angeles, California, not Pacific Grove — Pacific Grove is home to an unrelated seafood restaurant that also happens to be called Fishwife.
No major ownership changes or scandals reported in recent years
The record: Fishwife did have a major, widely publicized scandal: co-founder Becca Millstein sued co-founder Caroline Goldfarb in July 2023 over account access and ownership stake, the dispute went viral on social media, and it was settled privately in August 2023.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
plans nationwide Whole Foods distribution starting in 2024
**Mussels** (added in 2025)
A **3-pack of sardines**: **$32**
A **3-pack of albacore tuna**: **$32**
**Fly by Jing smoked salmon** 3-pack: **$39–$40**
**Audrey Hobert Rainbow Trout** 2-pack (artist collaboration): **$22**
**The Fishwife Adventure Box** (bundle): **$68**
**The Protein Pack** (bundle): **$44**
**Cookbook**: **$30**
sells about **eight products** online and at over **1,800 retail outlets**
sourcing from MSC/ASC-certified fisheries in Washington State, Spain, Denmark, and Scotland
founded in **December 2020**
CEO **Becca Millstein**
headquartered in **Los Angeles, California**
co-founders **Becca Millstein** and **Caroline Goldfarb**
It is still an independent, privately held brand that has raised venture funding (including earlier rounds with investors like a16z)
no acquisition, merger, or key executive departures have been announced
There has been no announced shift in base pricing
Sourcing, sustainability claims, and product lineup have stayed consistent with the brand’s established positioning
The company remains founder-led by Becca Millstein.
Products continue to sit at the premium end of the shelf (typically $7–12 per can/tin depending on variety and retailer).
**Smoked sardines** (in olive oil, lemon, or spicy tomato) – ~$9–11 per 3.75 oz tin
**Tuna** (albacore or skipjack in olive oil or seasoned varieties) – ~$8–10 per 3.5–4 oz tin
**Mackerel** and **anchovies** (various smoked or spiced flavors) – ~$8–11 per tin
Distribution includes its own DTC site, Whole Foods, Erewhon, and other specialty grocers.
Headquartered in **Los Angeles, California**.
Founded in 2020 by **Becca Millstein** (primary founder and original CEO) together with co-founder **Caroline Goldfarb**.
The company remains **founder-owned**; it has not been acquired by a larger food conglomerate.
Founded in 2020 by **Becca Millstein**
As of 2024, **Becca Millstein** continues to serve as CEO.
Most tins retail for **$7–12** depending on the variety and retailer
**Becca Millstein** is the **CEO**, having taken over the role in **2022** after Goldfarb departed
sourced from canneries in Washington State, Spain, Denmark, and Scotland
**Albacore Tuna** | **$32** (3-pack) on brand site
**Smoked Salmon** | **$39–$40** (3-pack, including Fly by Jing collab)
**Rainbow Trout** | **$22** (2-pack, artist collab)
**Costco 3-Pack** | **~$15** (3-pack)
through its nationwide rollout at **Costco** in 2025–2026, the price drops to roughly **$15 for a 3-pack**
Los Angeles-based premium brand specializing in **sustainably sourced tinned seafood**
headquartered in Los Angeles, California
core products are **albacore tuna, smoked salmon, smoked rainbow trout, sardines, mackerel, anchovies, and mussels** (added in 2025)
by **Becca Millstein** and **Caroline Goldfarb**
founded in **December 2020**
products frequently retail for $7–12+ per tin
it has raised venture capital to support inventory, marketing, and product development
No major ownership changes, pivots, or crises have dominated headlines as of the latest available information.
founded in 2020 by Becca Millstein
founded in 2020 by Becca Millstein
Fishwife** is a direct-to-consumer tinned seafood brand (sardines, mackerel, tuna, salmon, etc.)
some Whole Foods, specialty grocers, and online
MSC-certified or responsibly managed fisheries where possible
However, as of June 2024, there was no evidence that this deal had officially closed.
In response to customer feedback in September 2023 regarding the brand's premium pricing, the company stated that its prices are set to ensure a sustainable gross profit margin, with the goal of achieving economies of scale in the future.
Shipments are expected to resume in September.
The company also appeared on "Shark Tank" and secured a deal with investors Lori Greiner and Candace Nelson.
The company explained that the delicate nature of the semi-preserved anchovies makes them vulnerable to high heat during shipping, which can negatively impact their texture and flavor.
This partnership provides flexible capital to scale operations and expand its reach in wholesale and ecommerce channels without diluting equity.
The matter was settled about a month later, though the specific details of the settlement were not made public.
Fishwife partnered with Assembled Brands in September 2025 to secure a new credit facility.
Three-packs of their tinned fish were reportedly selling for $10 to $15 less than the typical retail price.
Fishwife announced in May 2026 that it would pause shipments of its anchovies during the summer months.
A lawsuit was filed in July 2023 concerning Goldfarb's ownership percentage and access to company accounts.
More recently, in March 2026, Fishwife products were spotted at Costco at a significant discount.
Currently, Becca Millstein is presented as the CEO and co-founder of the company.
Co-founder **Caroline Goldfarb** (a TV writer and social media personality) departed the company approximately **one year ago** (around mid-2024)
**Ben Walker** joined Fishwife as the **Chief Financial Officer (CFO)** to support the brand's growth
Fishwife is launching a new line of products with a **lower SRP (price point)** to compete more broadly, moving away from its previous "ultra-premium" pricing while maintaining quality
a three-pack of albacore tuna retailing for **$32**
Individual tins generally retail around **$7.99**
Ownership structure was solidified through a **Shark Tank deal** in Season 15, where Millstein secured **$350,000** from **Lori Greiner** and **Candace Nelson** for **6% equity** plus **2% advisory shares**
Fishwife maintains a policy that **all products currently contain oil**, with no oil-free options available yet
the brand is VC-driven with investors like **Everywhere Ventures** and **Redbird Ventures**
a **tumultuous split** and a **lawsuit** over equity and access to company accounts filed in mid-2023
a **national launch at Whole Foods** (starting April 2024)
The equity dispute with Goldfarb was **settled in August 2023**, ending the legal conflict
**Becca Millstein** took over as the sole **CEO** and full-time leader, eventually becoming the company's only full-time employee for a time before building a small team
The idea for Fishwife originated in April 2020
inspired by the vibrant tinned fish culture she experienced while living in Spain
Becca Millstein is the CEO of Fishwife
the brand officially launched in December of the same year
sold directly through the Fishwife website and at various retailers, including Target and Whole Foods
Fishwife is headquartered in Los Angeles, California
Millstein, who serves as the CEO
co-founded by Becca Millstein and Caroline Goldfarb
Smoked Salmon with Fly By Jing Chili Crisp:** Around $12.99 per tin
The company is privately held and has received funding from various investors
a **2024 cofounder split accompanied by a lawsuit**
co-founder **Caroline Goldfarb** (known for social media and TV writing) departed the company "about a year ago" (circa 2025)
securing partnerships with **Whole Foods**, and recently placing products in **Costco and Aldi**
The company added **mussels** to its lineup in 2025
Cans often start at **$11+**, with specialty items costing up to **$39**
willing to pay **premium prices** (roughly **$11–$13 per tin**)
Products include salmon, trout, tuna, sardines, mackerel, anchovies, and mussels
leading to a **tumultuous split and subsequent lawsuit** with CEO Becca Millstein
known for its **quality, ethical sourcing, and trendy packaging**
The company claims to source from healthy fisheries and sustainable aquaculture farms under Marine Stewardship Council (MSC) standards
faces significant criticism for **extremely high prices**
Fishwife is a **highly rated but controversial** premium tinned seafood brand
Smoked Rainbow Trout**: Responsibly farmed and slow-smoked over beech wood.
Smoked Atlantic Salmon**: Premium Atlantic salmon, slow-smoked over natural wood and seasoned with garlic, salt, and dark brown sugar.
Smoked Salmon with Sichuan Chili Crisp is $15.95
Albacore Tuna in Olive Oil**: Sustainably sourced albacore tuna packed in olive oil.
Founded in December 2020 by Becca Millstein and Caroline Goldfarb
Founded in December 2020 by Becca Millstein and Caroline Goldfarb
The company's headquarters are located in Los Angeles, California.
Sardines with Preserved Lemon**: Sardines paired with preserved lemon for a unique flavor.
Fishwife emphasizes sustainability by partnering with responsibly managed fisheries and aquaculture farms worldwide
The current ownership structure is not publicly disclosed.
Fishwife is a Los Angeles-based food company specializing in premium, ethically sourced tinned seafood.
As of July 2026, Becca Millstein serves as the CEO.
Notably, the prices at Costco are significantly lower than on the company's website
have received Marine Stewardship Council (MSC) certification for their anchovies
The company also states a commitment to plastic-free packaging, using recyclable cans and boxes
Fishwife announced in May 2026 that it would pause shipments of its delicate, semi-preserved anchovies during the summer months due to concerns that high temperatures could negatively impact their texture and flavor
founded in 2020 by Becca Millstein
In January 2024, the company was featured on the popular television show "Shark Tank," where co-founder Becca Millstein secured a deal with investors Lori Greiner and Candace Nelson.
where co-founder Becca Millstein secured a deal with investors Lori Greiner and Candace Nelson
Fishwife products are now available in Whole Foods and, more recently, in Costco stores nationwide.
According to the lawsuit, Goldfarb had not been involved in the company's operations since May 2021.
However, as of June 2024, there was no evidence that this deal had been finalized.
Millstein appeared on "Shark Tank" and secured a potential deal with investors Lori Greiner and Candace Nelson for a $350,000 investment in exchange for a 6% to 8% stake in the company.
Fishwife secured a "flexible, founder-friendly" credit facility from Assembled Brands in September 2025.
A lawsuit filed in July 2023 by Millstein against co-founder Caroline Goldfarb concerning ownership percentage and access to company accounts was settled a month later, with the details not publicly disclosed.
Becca Millstein continues to lead Fishwife as CEO and co-founder.
co-founder **Caroline Goldfarb** departed "about a year ago" (circa 2025) to focus on her writing career
Ben Walker** recently joined as **Chief Financial Officer**
Fishwife secured a **deal with Sharks Candace Nelson and Lori Greiner** on *Shark Tank* for **$350,000** in exchange for **6% equity + 2% advisory shares**
Employee count grew **16% quarter-over-quarter** (from 56 to 65) as of May 2026
the **supplier base has changed**—moving from independent Alaskan and Pacific Northwest vessels to **European and South African suppliers**
Fishwife recently expanded into **Whole Foods** (launch began early 2024, with national rollout ongoing) and selected **Midwest Costco locations**
Becca Millstein** is now the sole full-time **CEO**
a **cofounder split** accompanied by a **lawsuit** in mid-2023 over equity and access to accounts, which was settled in August 2023
The company continues to emphasize traceable, sustainable wild-caught fish, BPA-free cans, and similar sourcing standards
has not undergone any announced acquisition, founder departure, or board overhaul
Fishwife has implemented modest, inflation-driven price increases on certain SKUs over time
there has been no dramatic repricing event, “shrinkflation” scandal, or public policy shift on margins
No announced changes to fishing partnerships, labor standards, or environmental commitments have surfaced in recent reporting or company statements
the company is still independently owned
In June 2025, Read McNamara Jr. joined as Director of Sales, East.
The company's smoked salmon is priced between $12.99 and $13.99 per 3.5-ounce can.
Fishwife remains a privately held company.
Becca Millstein continues to serve as CEO and Co-Founder.
In May 2026, Fishwife paused anchovy shipments for the summer due to heat affecting product quality, with plans to resume in September.
in September 2025, Fishwife secured a credit facility from Assembled Brands to support growth and expansion
Becca Millstein is still CEO and majority owner
Becca Millstein founded it in 2020
It remains privately held and founder-led (with some venture backing)
Whole Foods, Target
Los Angeles, California
$7–$12 per 3–4 oz tin
Fishwife, a Los Angeles-based tinned seafood company founded in 2020 by Becca Millstein and Caroline Goldfarb
Fishwife, a Los Angeles-based tinned seafood company founded in 2020 by Becca Millstein and Caroline Goldfarb
In January 2023, the company launched a new product featuring MSC-certified sustainable Spanish anchovies
In May 2026, Fishwife announced a temporary halt in shipping its anchovy products during the summer months.
The company plans to resume shipments in September.
Fishwife, a Los Angeles-based tinned seafood company founded in 2020 by Becca Millstein and Caroline Goldfarb
In March 2026, Fishwife's products became available at Costco
Becca Millstein continues to serve as CEO
three-can packs priced around $30 elsewhere were available at Costco for $10 to $15 less
Standout products often cited by reviewers include their Smoked Rainbow Trout and Smoked Albacore Tuna.
they have highlighted their work with an ASC-certified trout farm in the US and a highly certified salmon farm
its use of the Marine Stewardship Council (MSC) blue fish label on some products
The dispute, which involved disagreements over ownership and access to company accounts, was settled in August 2023.
Fishwife appeared on the television show "Shark Tank" in 2024, securing a deal that valued the company at approximately $5 million.
over 3200 stores nationwide such as Whole Foods
Launched in 2020
Fishwife announced a temporary halt to anchovy shipments during the summer of 2026 due to concerns that high temperatures could negatively impact the product's quality.
Goldfarb departed "about a year ago" (circa 2025)
securing placements in **Costco, Aldi, and Whole Foods**
The company disclosed on *Shark Tank* (likely in 2024 or 2025)
As of 2025, Fishwife added **mussels** to its lineup, which previously included salmon, trout, tuna, sardines, mackerel, and anchovies
markups of up to **400%**
under Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) standards
Becca Millstein and Caroline Goldfarb
accompanied by a **lawsuit**
Fishwife is a Los Angeles-based tinned seafood company
expansion into major retailers such as Whole Foods, Target, Costco, and Kroger
sourcing from Marine Stewardship Council-certified European fisheries and the U.S. Pacific Northwest
The company plans to resume shipments in September.
In May 2026, Fishwife announced a temporary pause in shipping its anchovy products during the summer months.
Their product line includes smoked albacore tuna, smoked salmon, mackerel, sardines, and anchovies
some products priced at $84 for a three-pack
By 2023, Fishwife's revenue reached approximately $6 million.
by Becca Millstein and Caroline Goldfarb
secured a $350,000 investment from Lori Greiner and Candace Nelson on "Shark Tank,"
founded in December 2020
Fishwife is a Los Angeles-based tinned seafood company
The company reported revenues of $750,000 in 2021
which increased to $2.6 million in 2022
and was on track to reach $5.8 million in 2023
The company plans to resume shipments in September.
securing partnerships with major retailers such as Whole Foods, Target, Costco, and Kroger
a three-pack of canned fish was listed at $39 on the company's website
by Becca Millstein and Caroline Goldfarb
In early 2024, Fishwife secured a $350,000 investment from Lori Greiner and Candace Nelson on the television show "Shark Tank,"
In May 2026, Fishwife announced a temporary pause in shipping its anchovy products during the summer months.
founded in December 2020
The current ownership structure is not publicly disclosed.
Responsibly farmed and slow-smoked over beech wood.
Premium Atlantic salmon, slow-smoked over natural wood and seasoned with garlic, salt, and a touch of dark brown sugar.
Prices for individual tins range from approximately $8.95 to $15.95, depending on the product.
As of July 2026, Becca Millstein serves as the CEO.
Sardines paired with preserved lemon for a unique flavor.
Smoked Rainbow Trout
Sardines with Preserved Lemon
Founded in December 2020 by Becca Millstein and Caroline Goldfarb
Founded in December 2020 by Becca Millstein and Caroline Goldfarb
The company's headquarters are located in Los Angeles, California.
Sustainably sourced albacore tuna packed in olive oil.
Smoked Atlantic Salmon
Albacore Tuna in Olive Oil
Fishwife is a Los Angeles-based food company specializing in premium, ethically sourced tinned seafood.
The brand is committed to sustainability, partnering with responsibly managed fisheries and aquaculture farms to ensure ethical sourcing practices.
headquartered in Pacific Grove, California
including Air Venture Partners and Brown Angel Group
The idea for the company sparked after Millstein's experience living in Spain
featured in publications like The New York Times, Vogue, and Food & Wine
some sources also mentioning Los Angeles as a base of operations
co-founded by Becca Millstein and Caroline Goldfarb in 2020
co-founded by Becca Millstein and Caroline Goldfarb in 2020
Becca Millstein currently serves as the CEO
Fishwife is a privately held company
Cantabrian anchovies in extra virgin olive oil
comparable sardines/tuna can be found for $1–3 elsewhere
Rapid growth since ~2020–2021 as part of the broader tinned fish resurgence during pandemic pantry stocking.
Raised venture funding as a startup-style CPG brand
No major ownership changes or scandals reported in recent years
still operating as an independent-feeling premium player
Expanded product line and distribution (more grocery/retail placement, direct-to-consumer via their site).
premium canned/tinned seafood brand (sardines, tuna, salmon, mackerel, etc.)
It gained popularity via Instagram/TikTok aesthetics, clean packaging, and partnerships with small fisheries.
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published.