The AI Brand Index

Rare Beauty

What AI gets wrong about Rare Beauty

Mostly accurate

81%Accuracy score
28Flagged claims
6AI engines checked
2026-07-14Captured

What the engines got wrong

Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.

Unverified disagreementperplexity· 2026-07-14
The brand saw a **70% increase in site traffic** between 2021 and 2022

The record: No source ties a 70% site-traffic increase to Rare Beauty between 2021 and 2022; industry coverage instead reports that Rare Beauty's sales/revenue roughly doubled from 2021 to 2022, driven by viral TikTok engagement around its liquid blush.

Wronggemini· 2026-07-14
The brand's terms of service were last updated in March 2026

The record: Rare Beauty's Terms of Service page shows a last-updated date of January 12, 2024, not March 2026, and no source indicates any subsequent March 2026 revision.

Wrongchatgpt· 2026-07-14
the Better Business Bureau has given Rare Beauty an F rating due to unresolved complaints

The record: The Better Business Bureau has not given Selena Gomez's Rare Beauty (headquartered in El Segundo, CA) an F rating; the BBB "F" listing that surfaces under the name "Rare Beauty Cosmetics" is for an unaffiliated, unrelated small business in Azusa, CA with no connection to the Rare Beauty brand.

Wrongclaude· 2026-07-14
the brand is backed by private equity

The record: Rare Beauty is majority owned and controlled by founder Selena Gomez (~51%), with the remainder held by CEO Scott Friedman and venture capital firm New Theory Ventures — it is not private-equity-backed.

Wrongclaude· 2026-07-14
Serums & Skincare:** $24–$48

The record: Rare Beauty does not sell a 'Serums & Skincare' line at $24–$48; its skincare-adjacent offerings are limited to items like the Find Comfort Lip Butter Balm ($18) and Find Comfort Hydrating Body Lotion ($28), and the brand has no dedicated face serum product.

Fabricatedclaude_web· 2026-07-14
**CEO**: Gabriela Tolosa (appointed in 2022)

The record: Rare Beauty's CEO is Scott Friedman, not Gabriela Tolosa; founder Selena Gomez remains majority owner and serves as chief creative officer.

Wrongclaude_web· 2026-07-14
Owned by **Seed Beauty**, a beauty holding company

The record: Rare Beauty is not owned by Seed Beauty — it was founded by and is majority-owned (~51%) by Selena Gomez, who serves as chief creative officer, with CEO Scott Friedman and investors including New Theory Ventures holding minority stakes.

Fabricatedclaude_web· 2026-07-14
**CEO**: Nicolò Gallerani (as of recent reports)

The record: Rare Beauty's CEO is Scott Friedman, not Nicolò Gallerani; Selena Gomez, the founder, retains a majority (~51%) ownership stake.

Wrongperplexity· 2026-07-14
generated an estimated $70 million in revenue by 2023

The record: Rare Beauty's revenue was not $70 million by 2023 — estimates put 2023 revenue between $300 million and $370 million, crossing $400 million in net sales for the 12 months ending February 2024.

Fabricatedgemini· 2026-07-14
it was launched in partnership with Kendo Brands, a beauty incubator owned by LVMH

The record: Rare Beauty was independently founded by Selena Gomez in 2019 and launched in 2020, built and run by CEO Scott Friedman (former NYX Cosmetics CEO) with backing from investors like New Theory Ventures — it has no relationship with Kendo Brands, the LVMH-owned incubator known for developing Fenty Beauty by Rihanna.

Unverifiablegemini· 2026-07-14
Approximate cost: $21.

The record: The claim does not specify which Rare Beauty product costs approximately $21, so it cannot be confirmed or refuted — Rare Beauty products span roughly $14 (minis) to $38 (foundation), with several items (e.g., Brow Harmony Eyebrow Gel at $21, Soft Pinch Liquid Blush around $20-23) falling near that price point.

Unverifiablegemini· 2026-07-14
Approximate cost: $20.

The record: The claim does not specify which Rare Beauty product it refers to, so its accuracy cannot be checked — Rare Beauty items do span the ~$20 price point (e.g., Matte Lipstick and Positive Light Precision Highlighter Brush are both $20), but without a named product this cannot be confirmed or refuted.

Unverifiablegemini· 2026-07-14
Approximate cost: $30.

The record: Rare Beauty product prices vary by category and aren't a single fixed 'cost'; e.g. Soft Pinch Liquid Blush runs about $20-25 and foundations (Liquid Touch, True to Myself) are $29, so a blanket '$30' isn't tied to any specific, confirmable product.

Fabricatedclaude· 2026-07-14
It operates under **Rare Beauty Enterprises**, with Selena Gomez as founder and chief creative officer.

The record: Rare Beauty operates as Rare Beauty, LLC (not "Rare Beauty Enterprises"), and while Selena Gomez is founder, she does not hold the title "chief creative officer" — Scott Friedman serves as CEO and Josh Gurrie as Creative Director.

Wrongclaude· 2026-07-14
Selena Gomez serves as Chief Creative Officer.

The record: Selena Gomez is the Founder of Rare Beauty, not Chief Creative Officer; the company's C-suite includes CEO Scott Friedman, CMO Katie Welch, and Chief Product Officer Joyce Kim, with Josh Gurrie serving as Creative Director.

Unverified disagreementgrok· 2026-07-14
Los Angeles, California

The record: Rare Beauty is headquartered in El Segundo, California, at 222 North Pacific Coast Highway (not Los Angeles).

Fabricatedgrok· 2026-07-14
In 2021 she brought on strategic investment from investors including the founders of IT Cosmetics and others

The record: Rare Beauty's known investors/partners (per a 2021 Mississippi business filing and reporting) are Selena Gomez's holding companies, board member Nikki Eslami (founder of New Theory Ventures/Bellami), CEO Scott Friedman, and Julius Salerno — there is no evidence the founders of IT Cosmetics invested in Rare Beauty.

Fabricatedgrok· 2026-07-14
The CEO is **Henry Davis**

The record: Rare Beauty's CEO is Scott Friedman, not Henry Davis; Henry Davis is CEO of the wellness company Sakara Life.

Fabricatedgrok· 2026-07-14
the same investor backing (including earlier funding from firms like Forerunner and others)

The record: Rare Beauty has no known backing from Forerunner Ventures; its actual investors are Selena Gomez (majority owner), New Theory Ventures (Nikki Eslami), and CEO Scott Friedman.

Unverified disagreementchatgpt· 2026-07-14
In February 2026, Katie Welch, the Chief Marketing Officer, departed from the company.

The record: Katie Welch departed Rare Beauty as CMO to join Chanel effective January 5, 2026, not February 2026; Rare Beauty subsequently promoted Ashley Murphy to Chief Marketing Officer and Joyce Kim to Chief Brand Officer.

Wrongchatgpt· 2026-07-14
There have been no publicly announced changes to Rare Beauty's pricing structure or company policies in recent months.

The record: Rare Beauty did publicly announce a major policy/distribution change in recent months: starting February 1, 2026, it ended its Sephora-exclusive retail arrangement and launched nationwide in all 1,500+ Ulta Beauty stores and Ulta.com, paired with a first-of-its-kind Ulta donation partnership for the Rare Impact Fund.

Unverified disagreementchatgpt· 2026-07-14
In February 2026, Katie Welch, the Chief Marketing Officer, departed from the company.

The record: Katie Welch departed Rare Beauty as Chief Marketing Officer in January 2026 (effective with her Chanel role starting January 5, 2026), not February 2026; Rare Beauty then promoted Joyce Kim and Ashley Murphy to lead brand and marketing in February 2026.

Wrongperplexity· 2026-07-14
Rumors of a potential sale or acquisition were dismissed by CEO Scott Friedman in late 2024

The record: Rare Beauty's sale/IPO rumors weren't dismissed by CEO Scott Friedman in late 2024 — in 2024 it was founder Selena Gomez who addressed the speculation (April 2024 TIME100 Summit) after the sale process (with Raymond James and Goldman Sachs at a reported $2B valuation) was paused around September 2024; it was CEO Scott Friedman who publicly dismissed the rumors as inaccurate, but in a July 2025 WWD interview, not late 2024.

Fabricatedgrok· 2026-07-14
Investors include Red Sea Capital and others

The record: Rare Beauty's known investors are Selena Gomez (majority owner, ~51%), New Theory Ventures (led by Nikki Eslami), and CEO Scott Friedman; there is no investor called Red Sea Capital.

Wronggrok· 2026-07-14
Expanded from cheek-focused hero products into complexion (Soft Pinch liquid blush & foundation in 2022–2023)

The record: Rare Beauty launched with both Soft Pinch Liquid Blush and complexion products (Liquid Touch Weightless Foundation) simultaneously at its September 3, 2020 debut — it did not expand from a cheek-only lineup into complexion products in 2022–2023.

Wronggrok· 2026-07-14
Selena Gomez owns 100 % of Rare Beauty, LLC

The record: Selena Gomez owns a majority stake (widely reported at roughly 51%) of Rare Beauty, LLC, not 100% — minority stakes are held by private equity firm New Theory Ventures (Nikki Eslami) and Rare Beauty CEO Scott Friedman.

Unverified disagreementgrok· 2026-07-14
public spokespeople for day-to-day operations include Chief Brand Officer Jill Ramsey

The record: Rare Beauty's Chief Brand Officer is Joyce Kim (promoted alongside CMO Ashley Murphy); Jill Ramsey has no role at Rare Beauty — she is a.k.a. Brands' former CEO.

Fabricatedgrok· 2026-07-14
Perfect Strokes Fine Line & Brow Duo / mascara – ~$14–22

The record: There is no Rare Beauty product called "Perfect Strokes Fine Line & Brow Duo"; the Perfect Strokes line includes the Universal Volumizing Mascara ($24) and Matte Liquid Liner/Gel Eyeliner (~$20), while the actual brow-and-mascara bundle is the separately named "Mascara & Brow Gel Duo" ($27).

Verbatim appendix

Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.

Correctgrok· 2026-07-14
emphasizes mental health awareness via its Rare Impact Fund (a portion of sales supports mental health initiatives)
Correctgrok· 2026-07-14
Reports pegged the brand at over a billion dollars in valuation within a couple of years
Correctgrok· 2026-07-14
Rare Beauty** is a beauty brand launched in 2020 by Selena Gomez
Correctgrok· 2026-07-14
Rare Beauty** is a beauty brand launched in 2020 by Selena Gomez
Vaguegrok· 2026-07-14
still celebrity-led with a relatively small core team focused on the mission
Correctgrok· 2026-07-14
It focuses on makeup (foundations, blushes, highlighters, lip products), some skincare
Correctperplexity· 2026-07-14
a company valuation exceeding **$2.7 billion** as of 2025
Correctperplexity· 2026-07-14
avoiding over 1,600 chemicals banned by EU standards (including parabens and phthalates)
Correctperplexity· 2026-07-14
The brand recently introduced its **first line of body products**
Correctperplexity· 2026-07-14
new items like the **Soft Pinch Bouncy Blush**
Unverified disagreementperplexity· 2026-07-14
The brand saw a **70% increase in site traffic** between 2021 and 2022
Correctperplexity· 2026-07-14
Rare Beauty pledged to donate to "Magen David Adom" for children in the context of a "humanitarian crisis in Gaza."
Correctperplexity· 2026-07-14
the brand uses **fragrance** (a potential irritant) and **BHT** (Butylated Hydroxytoluene) in some formulas
Correctperplexity· 2026-07-14
one of **Sephora’s best-selling brands**
Correctperplexity· 2026-07-14
the **Rare Impact Fund**, which receives **1% of all sales** to expand access to mental health services
Correctperplexity· 2026-07-14
The brand is **100% vegan and cruelty-free** with third-party certifications
Correctperplexity· 2026-07-14
On **February 1, 2026**, Rare Beauty expanded its availability to **Ulta Beauty**
Correctperplexity· 2026-07-14
Magen David Adom is an **Israeli organization**
Correctperplexity· 2026-07-14
founded by **Selena Gomez**
Correctperplexity· 2026-07-14
The Better Business Bureau (BBB) lists **11 total complaints** over the last three years, with 5 closed in the last 12 months
Correctperplexity· 2026-07-14
Gomez is committed to raising **$100 million** over ten years for this initiative
Correctperplexity· 2026-07-14
the **fastest-growing celebrity beauty brand** on social media
Correctperplexity· 2026-07-14
inspired by Gomez’s own experience with **lupus**
Correctgemini· 2026-07-14
there were reports in early 2024 that Gomez was exploring potential acquisition offers, no sale has been confirmed as of early 2026
Correctgemini· 2026-07-14
a slight price increase on some Rare Beauty products, with adjustments of $1 to $2 taking effect on January 1, 2025
Correctgemini· 2026-07-14
The company's return policy allows for the return of products within 30 days of purchase from their website, but does not accept returns for items bought at other retailers
Correctgemini· 2026-07-14
a donation partnership with the Ulta Beauty Charitable Foundation
Wronggemini· 2026-07-14
The brand's terms of service were last updated in March 2026
Correctgemini· 2026-07-14
Scott Friedman remains the CEO of the company
Correctgemini· 2026-07-14
the departure of its founding Chief Marketing Officer, Katie Welch, who moved to Chanel
Correctgemini· 2026-07-14
The brand operates as an independent entity without a parent company
Correctgemini· 2026-07-14
the appointment of Tyra Booker as the new Assistant Vice President of Integrated Marketing
Correctgemini· 2026-07-14
Ashley Murphy stepped into the role of Chief Marketing Officer
Correctgemini· 2026-07-14
its expansion into Ulta Beauty stores in February 2026, marking its first major retail partnership beyond Sephora since its launch
Correctgemini· 2026-07-14
Selena Gomez continues to be the founder and primary owner of Rare Beauty
Correctgemini· 2026-07-14
Joyce Kim, previously the Chief Product Officer, was named Chief Brand Officer
Correctgemini· 2026-07-14
founded by Selena Gomez
Correctchatgpt· 2026-07-14
recognized by *Time* as one of the most influential companies of the year
Wrongchatgpt· 2026-07-14
the Better Business Bureau has given Rare Beauty an F rating due to unresolved complaints
Correctchatgpt· 2026-07-14
In 2025, the brand expanded its product line by launching its first fine fragrance, Rare Eau de Parfum
Correctchatgpt· 2026-07-14
As of 2024, Rare Beauty was valued at over $2 billion
Correctchatgpt· 2026-07-14
the process was paused due to market skepticism about high valuations for celebrity-led brands
Correctchatgpt· 2026-07-14
In 2024, Rare Beauty explored a potential sale, seeking a $2 billion valuation
Correctchatgpt· 2026-07-14
Rare Beauty, founded by Selena Gomez in 2020
Correctchatgpt· 2026-07-14
Rare Beauty, founded by Selena Gomez in 2020
Correctgrok· 2026-07-14
It remains privately held.
Correctgrok· 2026-07-14
Rare Beauty LLC (Selena Gomez’s company) continues to own and operate the brand independently
Correctgrok· 2026-07-14
Product pricing has remained consistent in the mid-range category (typically $10–$32)
Correctgrok· 2026-07-14
Selena Gomez remains founder and the public face/owner
Wrongclaude· 2026-07-14
the brand is backed by private equity
Correctclaude· 2026-07-14
Mascara:** $18–$22
Wrongclaude· 2026-07-14
Serums & Skincare:** $24–$48
Correctclaude· 2026-07-14
Selena Gomez launched Rare Beauty in 2020
Correctclaude· 2026-07-14
Selena Gomez launched Rare Beauty in 2020
Correctclaude· 2026-07-14
Selena Gomez retains a significant stake
Correctgemini· 2026-07-14
Always an Optimist Illuminating Primer
Correctgemini· 2026-07-14
Liquid Touch Weightless Foundation
Correctgemini· 2026-07-14
Liquid Touch Brightening Concealer
Correctgemini· 2026-07-14
Soft Pinch Liquid Blush
Correctgemini· 2026-07-14
Rare Beauty, founded by Selena Gomez
Correctgemini· 2026-07-14
the Rare Impact Fund with the goal of raising $100 million over ten years to support mental health services in underserved communities
Correctclaude_web· 2026-07-14
The company is based in **Los Angeles, California**
Fabricatedclaude_web· 2026-07-14
**CEO**: Gabriela Tolosa (appointed in 2022)
Correctclaude_web· 2026-07-14
Most items: **$16–$28**
Correctclaude_web· 2026-07-14
**Founder/Owner**: Selena Gomez (majority stakeholder)
Correctclaude_web· 2026-07-14
Rare Beauty was founded by **Selena Gomez** in 2020
Correctclaude_web· 2026-07-14
The brand launched publicly in September 2020
Correctclaude_web· 2026-07-14
Selena Gomez
Wrongclaude_web· 2026-07-14
Owned by **Seed Beauty**, a beauty holding company
Fabricatedclaude_web· 2026-07-14
**CEO**: Nicolò Gallerani (as of recent reports)
Correctclaude_web· 2026-07-14
Mascara: ~$20-24
Correctclaude_web· 2026-07-14
founded in **2020 by Selena Gomez**
Correctclaude_web· 2026-07-14
founded in **2020 by Selena Gomez**
Correctperplexity· 2026-07-14
Liquid Foundation (48 shades) | **$30**
Correctperplexity· 2026-07-14
She founded the company on **February 22, 2019**
Correctperplexity· 2026-07-14
who joined the founding team early on
Correctperplexity· 2026-07-14
Matte Lip Cream | ~**$15–$20**
Correctperplexity· 2026-07-14
Lip Balms | ~**$15–$20**
Correctperplexity· 2026-07-14
Eyebrow Definers | ~**$15–$20**
Correctperplexity· 2026-07-14
Gel Eyeliner / Liquid Eyeliner | ~**$15–$20**
Correctperplexity· 2026-07-14
Stop & Soothe Aromatherapy Pen | ~**$20**
Correctperplexity· 2026-07-14
sold over 3.1 million units in 2022 alone
Wrongperplexity· 2026-07-14
generated an estimated $70 million in revenue by 2023
Correctperplexity· 2026-07-14
In December 2023, the brand also expanded into body care with "The Find Comfort Body Collection"
Correctperplexity· 2026-07-14
Lip Liner | **$15**
Correctperplexity· 2026-07-14
headquartered in **El Segundo, California**, at 222 North Pacific Coast Highway
Correctperplexity· 2026-07-14
Selena Gomez remains the **owner** of Rare Beauty
Correctperplexity· 2026-07-14
founded by singer and actress **Selena Gomez**
Correctperplexity· 2026-07-14
exclusively at Sephora
Correctperplexity· 2026-07-14
Soft Pinch Liquid Blush (most popular) | **$23**
Correctperplexity· 2026-07-14
The current Chief Executive Officer is **Scott Friedman**
Correctperplexity· 2026-07-14
Liquid Highlighter | ~**$23–$30**
Correctperplexity· 2026-07-14
launched it publicly on **September 3, 2020**
Fabricatedgemini· 2026-07-14
it was launched in partnership with Kendo Brands, a beauty incubator owned by LVMH
Correctgemini· 2026-07-14
The brand's products are also vegan and cruelty-free.
Correctgemini· 2026-07-14
Positive Light Liquid Luminizer:** A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish
Correctgemini· 2026-07-14
Approximate cost: $25.
Correctgemini· 2026-07-14
Liquid Touch Weightless Foundation:** A breathable, medium-coverage foundation with a natural finish
Correctgemini· 2026-07-14
Perfect Strokes Matte Liquid Liner:** A long-wearing, waterproof liquid eyeliner with a fine, flexible brush tip for precise application
Unverifiablegemini· 2026-07-14
Approximate cost: $21.
Correctgemini· 2026-07-14
Lip Soufflé Matte Lip Cream:** A whipped, hydrating matte lipstick that provides rich color and a soft, blurring effect
Unverifiablegemini· 2026-07-14
Approximate cost: $20.
Correctgemini· 2026-07-14
One percent of all sales, as well as funds raised from partners, are donated to the Rare Impact Fund, which aims to increase access to mental health resources in underserved communities.
Correctgemini· 2026-07-14
Selena Gomez is the founder and owner of Rare Beauty.
Correctgemini· 2026-07-14
The brand is headquartered in El Segundo, California.
Unverifiablegemini· 2026-07-14
Approximate cost: $30.
Correctgemini· 2026-07-14
The Chief Executive Officer of Rare Beauty is Scott Friedman.
Correctgemini· 2026-07-14
Soft Pinch Liquid Blush:** A weightless, long-lasting liquid blush that comes in a variety of dewy and matte finishes
Correctgemini· 2026-07-14
The company is an independent entity and not owned by a parent company
Correctgemini· 2026-07-14
Founded by actress and singer Selena Gomez
Correctgemini· 2026-07-14
Founded by actress and singer Selena Gomez, Rare Beauty launched on September 3, 2020
Correctgemini· 2026-07-14
Approximate cost: $23.
Correctclaude· 2026-07-14
Independent company (not owned by a major conglomerate)
Correctclaude· 2026-07-14
Founded by Selena Gomez in 2020
Correctclaude· 2026-07-14
Founded by Selena Gomez in 2020
Correctclaude· 2026-07-14
Primarily online and through Sephora
Correctclaude· 2026-07-14
Founded by Selena Gomez in 2020
Correctclaude· 2026-07-14
Primarily Sephora (US/online)
Correctclaude· 2026-07-14
Founded by Selena Gomez in 2020
Correctclaude· 2026-07-14
40+ foundation shades at launch
Correctchatgpt· 2026-07-14
Selena Gomez remains the majority owner of Rare Beauty, holding an estimated 51% ownership stake as of 2026
Correctchatgpt· 2026-07-14
The remaining 49% is believed to be divided among executive stakeholders, private investors, and investment firms, including New Theory Ventures
Correctchatgpt· 2026-07-14
Scott Friedman, the former CEO of NYX Cosmetics, serves as the CEO of Rare Beauty
Correctchatgpt· 2026-07-14
A long-wearing, natural matte foundation offered in 48 shades, priced at $38.00
Correctchatgpt· 2026-07-14
A hydrating lip oil that provides a hint of color, priced at $24.00
Correctchatgpt· 2026-07-14
officially launched on September 3, 2020
Correctchatgpt· 2026-07-14
founded by singer and actress Selena Gomez
Correctchatgpt· 2026-07-14
headquartered in El Segundo, California
Fabricatedclaude· 2026-07-14
It operates under **Rare Beauty Enterprises**, with Selena Gomez as founder and chief creative officer.
Wrongclaude· 2026-07-14
Selena Gomez serves as Chief Creative Officer.
Correctclaude· 2026-07-14
**Lip products** (lipsticks, glosses: $18-20)
Correctclaude· 2026-07-14
**Eyeshadow palettes** ($27-32)
Correctclaude· 2026-07-14
Rare Beauty was founded by **Selena Gomez** in 2020.
Correctclaude· 2026-07-14
Rare Beauty was founded by **Selena Gomez** in 2020.
Correctclaude· 2026-07-14
The company has maintained independent ownership rather than being acquired by a larger conglomerate.
Correctchatgpt· 2026-07-14
in February 2026, Rare Beauty expanded its availability by partnering with Ulta Beauty
Correctchatgpt· 2026-07-14
In early 2024, Rare Beauty explored a potential sale, seeking a valuation of $2 billion
Correctchatgpt· 2026-07-14
In early 2024, Rare Beauty explored a potential sale, seeking a valuation of $2 billion
Correctchatgpt· 2026-07-14
in February 2026, Rare Beauty expanded its availability by partnering with Ulta Beauty
Correctchatgpt· 2026-07-14
the process was paused due to market skepticism about high valuations for celebrity-led brands
Correctchatgpt· 2026-07-14
Rare Beauty, founded by Selena Gomez in 2020
Correctchatgpt· 2026-07-14
Rare Beauty, founded by Selena Gomez in 2020
Correctchatgpt· 2026-07-14
Soft Pinch Liquid Blush
Unverified disagreementgrok· 2026-07-14
Los Angeles, California
Correctgrok· 2026-07-14
The company operates as Rare Beauty LLC
Fabricatedgrok· 2026-07-14
In 2021 she brought on strategic investment from investors including the founders of IT Cosmetics and others
Fabricatedgrok· 2026-07-14
The CEO is **Henry Davis**
Correctgrok· 2026-07-14
Find Comfort body & hand creams / sensory tools** – $15–28
Correctgrok· 2026-07-14
initially online and at Sephora
Correctgrok· 2026-07-14
Founded by singer/actress Selena Gomez
Correctgrok· 2026-07-14
donating a portion of proceeds to the Rare Impact Fund, which supports mental-health services for young people
Correctgrok· 2026-07-14
The brand was announced in 2019
Correctgrok· 2026-07-14
sold primarily at Sephora, its own website (rarebeauty.com), and select international retailers
Correctgrok· 2026-07-14
Selena Gomez is the founder and remains the owner (through her entity)
Correctgrok· 2026-07-14
Soft Pinch Liquid Blush** – ~$20–23
Correctgrok· 2026-07-14
officially launched in September 2020
Correctperplexity· 2026-07-14
celebrity-founded cosmetics brand
Correctperplexity· 2026-07-14
avoids over **1,600 chemicals** banned by EU cosmetic standards
Correctperplexity· 2026-07-14
pledged a donation to **Magen David Adom**
Correctperplexity· 2026-07-14
contains **BHT (Butylated Hydroxytoluene)**, an antioxidant preservative
Correctperplexity· 2026-07-14
receives **1% of all sales**
Correctperplexity· 2026-07-14
Launched in September 2020
Correctperplexity· 2026-07-14
by **Selena Gomez**
Correctperplexity· 2026-07-14
On **February 1, 2026**, Rare Beauty expanded its availability by launching at **Ulta Beauty**
Correctperplexity· 2026-07-14
BBB) shows **11 complaints** over the last three years, with 5 closed in the last 12 months
Correctperplexity· 2026-07-14
Rare Beauty is **100% vegan** and **cruelty-free**
Correctperplexity· 2026-07-14
valued at over **$2.7 billion** as of 2025
Correctperplexity· 2026-07-14
commitment to raising **$100 million** over ten years
Fabricatedgrok· 2026-07-14
the same investor backing (including earlier funding from firms like Forerunner and others)
Correctgrok· 2026-07-14
no new CEO, president, or C-suite departures or hires have been announced in 2023–2024
Correctgrok· 2026-07-14
Selena Gomez’s makeup brand, launched in 2020
Correctgrok· 2026-07-14
The company continues to operate as Rare Beauty LLC under Gomez’s primary ownership/control
Correctgrok· 2026-07-14
Selena Gomez continues as founder and creative force
Correctgrok· 2026-07-14
still positioned as “accessible luxury” with most products in the $10–$32 range
Unverified disagreementchatgpt· 2026-07-14
In February 2026, Katie Welch, the Chief Marketing Officer, departed from the company.
Correctchatgpt· 2026-07-14
In March 2026, Tyra Booker, formerly of Ilia Beauty, joined Rare Beauty as Assistant Vice President of Integrated Marketing.
Wrongchatgpt· 2026-07-14
There have been no publicly announced changes to Rare Beauty's pricing structure or company policies in recent months.
Correctchatgpt· 2026-07-14
holding approximately 51% of the company as of 2026
Correctchatgpt· 2026-07-14
Joyce Kim transitioned from Chief Product Officer to Chief Brand Officer.
Correctchatgpt· 2026-07-14
Selena Gomez remains the founder and majority owner of Rare Beauty, holding approximately 51% of the company as of 2026.
Correctchatgpt· 2026-07-14
Ashley Murphy was promoted from Vice President of Consumer Marketing to Chief Marketing Officer.
Correctchatgpt· 2026-07-14
Tyra Booker, formerly of Ilia Beauty, joined Rare Beauty as Assistant Vice President of Integrated Marketing.
Correctchatgpt· 2026-07-14
In February 2026, Rare Beauty expanded its retail presence by launching in over 1,500 Ulta Beauty stores across the United States.
Correctchatgpt· 2026-07-14
Rare Beauty expanded its retail presence by launching in over 1,500 Ulta Beauty stores across the United States
Correctperplexity· 2026-07-14
the 1%-of-sales Rare Impact Fund
Correctperplexity· 2026-07-14
Selena Gomez remains majority owner (~51%) and CEO Scott Friedman runs operations
Correctperplexity· 2026-07-14
first retail rollout since Sephora launch in 2020
Correctperplexity· 2026-07-14
replacing departed CMO Katie Welch
Correctperplexity· 2026-07-14
Expanded into **all Ulta Beauty stores** nationwide on **February 1, 2026**
Correctgemini· 2026-07-14
1% of all sales donated to the Rare Impact Fund
Correctgemini· 2026-07-14
Its price is around $30.
Correctgemini· 2026-07-14
This product is typically priced between $19 and $24.
Correctgemini· 2026-07-14
Selena Gomez, the multi-talented singer and actress, founded the cosmetics brand Rare Beauty
Correctgemini· 2026-07-14
The brand is headquartered in El Segundo, California
Correctgemini· 2026-07-14
Scott Friedman holds the position of CEO
Correctgemini· 2026-07-14
which officially launched on September 3, 2020
Correctgemini· 2026-07-14
Gomez remains the founder and owner of Rare Beauty
Correctgemini· 2026-07-14
It retails for approximately $16 to $25.
Correctperplexity· 2026-07-14
retails for **$23**
Correctperplexity· 2026-07-14
The company was founded on **February 22, 2019**
Correctperplexity· 2026-07-14
with over 3.1 million units sold in 2022 alone
Correctperplexity· 2026-07-14
Find Comfort Body Collection**: Includes hydrating lotion, hand cream, and fragrance mist, launched in December 2023
Correctperplexity· 2026-07-14
the **Rare Impact Fund**, which has raised over $30 million toward a $100 million goal
Correctperplexity· 2026-07-14
Lip Liner: $15
Correctperplexity· 2026-07-14
**Typical Price Range** | **$15 – $30**
Correctperplexity· 2026-07-14
Liquid Touch Weightless Foundation**: Available in 48 shades; retails for **$30**
Correctperplexity· 2026-07-14
**CEO** | **Scott Friedman**
Correctperplexity· 2026-07-14
officially launched its product line on **September 3, 2020**, exclusively at Sephora
Correctperplexity· 2026-07-14
**Soft Pinch Liquid Blush**, Liquid Foundation (48 shades), Lip Souffle Matte Lip Cream, Brow Harmony, Concealer, and Body Care (Find Comfort Collection)
Correctperplexity· 2026-07-14
**Selena Gomez** (she retains full ownership; no parent company has acquired the brand)
Correctperplexity· 2026-07-14
Rare Beauty** is an American cosmetics brand founded by singer and actress **Selena Gomez**
Correctperplexity· 2026-07-14
222 North Pacific Coast Highway, **El Segundo, California**, United States
Correctclaude_web· 2026-07-14
Available primarily through Sephora (US/Canada), their website, and some international retailers
Correctclaude_web· 2026-07-14
"Clean" formulation approach (no parabens, sulfates, etc.)
Correctclaude_web· 2026-07-14
Sold at Sephora and directly
Correctclaude_web· 2026-07-14
Selena Gomez's brand (launched 2020)
Correctclaude_web· 2026-07-14
Selena Gomez's brand (launched 2020)
Unverified disagreementchatgpt· 2026-07-14
In February 2026, Katie Welch, the Chief Marketing Officer, departed from the company.
Correctchatgpt· 2026-07-14
In March 2026, Tyra Booker, formerly of Ilia Beauty, joined Rare Beauty as Assistant Vice President of Integrated Marketing.
Correctchatgpt· 2026-07-14
the Rare Impact Fund, which has raised over $20 million since its inception
Correctchatgpt· 2026-07-14
As of 2026, Selena Gomez remains the founder and majority owner of Rare Beauty, holding approximately 51% of the company.
Correctchatgpt· 2026-07-14
In February 2026, the brand expanded its retail presence by launching in over 1,500 Ulta Beauty stores nationwide, marking its first retail expansion since its 2020 launch.
Correctchatgpt· 2026-07-14
Joyce Kim transitioned from Chief Product Officer to Chief Brand Officer.
Correctchatgpt· 2026-07-14
Ashley Murphy was promoted from Vice President of Consumer Marketing to Chief Marketing Officer.
Correctgemini· 2026-07-14
it is not officially part of the "Clean at Sephora" program
Correctgemini· 2026-07-14
Beginning in February 2026, the brand's products will be available in all 1,500+ Ulta locations and on Ulta.com
Correctgemini· 2026-07-14
In July 2026, Rare Beauty hosted pop-up events in Los Angeles and Madrid to celebrate the launch of its new Soft Pinch Lip Oil Stick
Correctgemini· 2026-07-14
In late 2025, a model who had worked with Rare Beauty anonymously claimed that comments made by Gomez at Fortune's Most Powerful Women Summit were "degrading and embarrassing."
Correctgemini· 2026-07-14
the company was involved in a trademark lawsuit with a smaller, pre-existing brand also named "Rare Beauty."
Correctgemini· 2026-07-14
the Rare Impact Fund, which aims to raise $100 million over ten years to support mental health resources for young people
Correctgemini· 2026-07-14
In November 2023, the company and Selena Gomez received criticism for their statement on the Israel-Gaza conflict
Correctgemini· 2026-07-14
marking its first major retail expansion since its launch
Correctgemini· 2026-07-14
Valued at over $2 billion
Correctgemini· 2026-07-14
A percentage of all Rare Beauty sales is donated to this fund.
Correctgemini· 2026-07-14
particularly the Soft Pinch Liquid Blush, which has been a massive seller
Correctgemini· 2026-07-14
has quickly become a significant player in the beauty industry since its launch in 2020
Correctgemini· 2026-07-14
The brand's name is derived from Gomez's third studio album, "Rare,"
Correctgemini· 2026-07-14
The brand is also known for being vegan and cruelty-free.
Correctgemini· 2026-07-14
Selena Gomez's cosmetics company, Rare Beauty
Correctperplexity· 2026-07-14
The brand also continues its "Made Accessible Initiative" focusing on ergonomic packaging
Correctperplexity· 2026-07-14
the January departure of former Chief Marketing Officer Katie Welch
Wrongperplexity· 2026-07-14
Rumors of a potential sale or acquisition were dismissed by CEO Scott Friedman in late 2024
Correctperplexity· 2026-07-14
the brand continuing its commitment to donating **1% of all sales** to the separate nonprofit **Rare Impact Fund** for mental health
Correctperplexity· 2026-07-14
Joyce Kim** was appointed **Chief Brand Officer
Correctperplexity· 2026-07-14
Selena Gomez retains majority control with approximately **51%** of the company
Correctperplexity· 2026-07-14
the brand significantly expanded its **distribution** in **February 2026** by entering all **Ulta Beauty** stores nationwide for the first time since its 2020 launch at Sephora
Correctperplexity· 2026-07-14
since its 2020 launch at Sephora
Correctperplexity· 2026-07-14
having previously served as Chief Product Officer
Correctperplexity· 2026-07-14
the brand remains privately held without a larger conglomerate backing
Correctperplexity· 2026-07-14
who left to join Chanel
Correctperplexity· 2026-07-14
Ashley Murphy** was elevated to **Chief Marketing Officer
Correctchatgpt· 2026-07-14
Selena Gomez remains the majority owner of Rare Beauty, holding an estimated 51% ownership stake as of 2026.
Correctchatgpt· 2026-07-14
The remaining 49% is believed to be divided among executive stakeholders, private investors, and investment firms, including New Theory Ventures.
Correctchatgpt· 2026-07-14
True to Myself Natural Matte Longwear Foundation**: A long-wearing foundation offering a natural matte finish. Priced at $38.00.
Correctchatgpt· 2026-07-14
drawing its name from Gomez's third studio album, "Rare."
Correctchatgpt· 2026-07-14
These products are available through Rare Beauty's official website and at retailers such as Sephora and Ulta Beauty.
Correctchatgpt· 2026-07-14
The company's headquarters are located at 222 North Pacific Coast Highway in El Segundo, California.
Correctchatgpt· 2026-07-14
The brand was officially launched on September 3, 2020
Correctchatgpt· 2026-07-14
Scott Friedman serves as the Chief Executive Officer (CEO) of the company.
Correctchatgpt· 2026-07-14
Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez.
Fabricatedgrok· 2026-07-14
Investors include Red Sea Capital and others
Correctgrok· 2026-07-14
the brand is operationally separate from Gomez’s other ventures
Wronggrok· 2026-07-14
Expanded from cheek-focused hero products into complexion (Soft Pinch liquid blush & foundation in 2022–2023)
Correctgrok· 2026-07-14
it contains dimethicone, certain preservatives, and fragrances in some products
Correctgrok· 2026-07-14
No major ownership shake-ups or executive exits have been reported publicly.
Correctgrok· 2026-07-14
Rare Beauty** (often styled as rare beauty) is Selena Gomez’s cosmetics and skincare line, launched in September 2020
Correctgrok· 2026-07-14
shade range (40+ shades in key complexion products)
Correctgrok· 2026-07-14
sold primarily through Sephora (exclusive U.S. retail partner)
Correctgrok· 2026-07-14
Rare Beauty** (often styled as rare beauty) is Selena Gomez’s cosmetics and skincare line
Correctgrok· 2026-07-14
a percentage of sales supports the Rare Impact Fund, which funds mental-health initiatives
Correctgrok· 2026-07-14
The line is sold primarily at Sephora (and sephora.com)
Wronggrok· 2026-07-14
Selena Gomez owns 100 % of Rare Beauty, LLC
Unverified disagreementgrok· 2026-07-14
public spokespeople for day-to-day operations include Chief Brand Officer Jill Ramsey
Fabricatedgrok· 2026-07-14
Perfect Strokes Fine Line & Brow Duo / mascara – ~$14–22
Correctgrok· 2026-07-14
Find Comfort body cream / hand cream (skincare-adjacent) – ~$15–28
Correctgrok· 2026-07-14
40+ shades across many products
Correctgrok· 2026-07-14
Soft Pinch Liquid Blush – ~$23
Correctgrok· 2026-07-14
it is not owned by a larger conglomerate
Correctgrok· 2026-07-14
donates a portion of sales to the Rare Impact Fund for mental-health services
Correctgrok· 2026-07-14
Selena Gomez founded the company.
Correctgrok· 2026-07-14
It was announced in 2019 and officially launched in September 2020.
Correctgrok· 2026-07-14
El Segundo, California (Greater Los Angeles area).
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