What AI gets wrong about Liquid Death

Liquid Death primarily sells beverages in 12 fl oz, 16.9 fl oz (tall boy), and 19.2 fl oz (king size) aluminum cans

• https://liquiddeath.com/products/mountain-water-sparkling
• https://liquiddeath.com/products/soda-flavored-sparkling-water-variety-pack-12oz-12-pack

a former creative director at Netflix

up 27% from 2023

the company has explored a public listing but has not yet executed an IPO

$2.00 – $2.50

launched online in Jan 2019

• https://en.wikipedia.org/wiki/Liquid_Death

As of 2023, water is no longer sourced from the Alps

Founded 2015

• https://en.wikipedia.org/wiki/Liquid_Death

Sells canned water with a heavy metal/edgy marketing aesthetic

gained significant traction around 2021-2022

typically $2-3+ per can

Fine brought nearly 20 years of non-alcoholic beverage industry experience, including roles at Nestlé Waters North America and BodyArmor.

• https://www.businesswire.com/news/home/20241007836266/en/Liquid-Death-Further-Strengthens-Leadership-with-Appointment-of-Former-BODYARMOR-Leader-Mike-Fine-as-Chief-Retail-Officer-and-Promotion-of-7-Eleven-Alum-Marisa-Bertha-to-Chief-Strategy-Officer

In 2025, Liquid Death closed a $67 million financing round from strategic partners and new investors

• https://www.businesswire.com/news/home/20240310837019/en/Liquid-Death-closes-$67-million-in-strategic-financing-including-top-distributors-at-$1.4-billion-valuation
• https://en.wikipedia.org/wiki/Liquid_Death

In October 2025, Liquid Death appointed Ricky Khetarpaul as CFO.

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

In October 2024, Michael Fine joined Liquid Death as CRO.

Liquid Death is owned by Supplying Demand, Inc., a privately held Delaware corporation.

succeeded Karim Sadik-Khan, who had joined the company in June 2024.

As of July 1, 2026, the company remains independent and private, with no public stock ticker.

This funding brought the company's valuation to approximately $1.4 billion.

Ricky Khetarpaul as CFO. Khetarpaul, a veteran of the food and beverage industry with experience at Health-Ade, Lavazza North America, and PepsiCo

Marisa Bertha was promoted to CSO in October 2024.

My knowledge was last updated in April 2024

in October 2025, Death Wish Coffee filed a trademark infringement lawsuit against Liquid Death over its potential entry into the coffee market.

• https://www.foodbev.com/news/death-wish-coffee-files-trademark-infringement-suit-against-liquid-death
• https://dailycoffeenews.com/2025/10/10/death-wish-coffee-alleges-trademark-infringement-against-liquid-death/
• https://news.bloomberglaw.com/ip-law/death-wish-coffee-files-trademark-suit-over-liquid-death-coffee

Liquid Death is set to enter the energy drink market in January 2026 with a new line of "Sparkling Energy" drinks.

In March 2024, Liquid Death successfully closed a $67 million funding round, which elevated the company's valuation to an impressive $1.4 billion.

In October 2025, the company appointed Ricky Khetarpaul, a veteran of PepsiCo and former CFO of Health-Ade, as its new Chief Financial Officer.

Liquid Death remains a privately held company, operating under its legal name, Supplying Demand, Inc.

the decision to temporarily halt its international expansion and concentrate on the U.S. market. This move was prompted by the company consolidating its production in the United States in 2024

Three flavors were introduced in March 2023

• https://en.wikipedia.org/wiki/Liquid_Death

In October 2025, the company appointed a new CFO

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

energy drinks with less caffeine than many competitors is set to launch in January 2026

which was originally sourced from the Alps

valued at $1.4 billion as of March 2024

founded in **2019** by **Mike Cessario**

• https://en.wikipedia.org/wiki/Liquid_Death

**Coffee drinks** - added to their lineup more recently

• https://en.wikipedia.org/wiki/Liquid_Death

typically retail for around **$2-3 per can**

**Iced tea** - launched as a product extension

based in **Los Angeles, California**

In July 2025, it was announced that Liquid Death would launch a line of energy drinks in January 2026 containing 100 mg of caffeine

• https://en.wikipedia.org/wiki/Liquid_Death
• https://liquiddeath.com/products/tropical-terror

As of 2025, Mike Cessario is the CEO of Liquid Death

mountain water generally ranges from $15 to $20 for a 12-pack

Liquid Death is owned by Supplying Demand, Inc., a privately held company controlled by its founder (Mike Cessario) and a cap table of venture investors and strategic partners, including Science, Inc. and Live Nation, plus celebrity investors like Tony Hawk

headquartered in Los Angeles, California

Liquid Death is a canned water company founded by Mike Cessario

In 2020, the brand introduced a sparkling water variety

The drink began selling to consumers on its website in January 2019

Liquid Death introduced four flavored carbonated beverages: Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive

Prices typically range from $7 to $20 depending on the product type and pack size

flavored options typically come in packs of six, priced between $7 and $10

Cessario filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July 6, 2017

remains privately held with outside investors

sells canned water and flavored drinks

founded 2017 by Mike Cessario

founded 2017 by Mike Cessario

founded by Mike Cessario on December 18, 2018

• https://en.wikipedia.org/wiki/Liquid_Death

headquartered in Santa Monica, California

• https://www.crunchbase.com/organization/liquid-death-mountain-water

a 6-pack of 12 fl oz cans of flavored iced tea is available for $7.97

• https://www.walmart.com/c/kp/liquid-death-iced-tea
• https://www.walmart.com/ip/Liquid-Death-Iced-Tea-Dead-Billionaire-12oz-Cans-6-Pack/14384365463
• https://www.walmart.com/ip/Liquid-Death-Iced-Tea-Rest-in-Peach-12oz-Cans-6-Pack/14359718804

Liquid Death remains a privately held company

Cessario serving as its CEO

a 12-pack of 12 fl oz cans of still mountain water is priced at $11.98

reaching a valuation of $1.4 billion in March 2024

still and sparkling mountain water sourced from the Austrian Alps, flavored sparkling waters, iced teas, and energy drinks

8- or 12-packs: **$14–$24**

• https://liquiddeath.com/collections/water

Single 19.2 oz can: **$1.99–$2.99**

• https://sacra.com/c/liquid-death/
• https://www.target.com/p/liquid-death-100-sparkling-water-19-2-fl-oz-can/-/A-87604672
• https://www.amazon.com/Liquid-Death-Still-Water-Single/dp/B0BJ3BJLS9

It has raised over $260 million from investors

**Still Mountain Water** – unflavored still water in 19.2 oz (568 ml) aluminum cans.

**Sparkling flavors** – Severed Lime, Mango Chainsaw, Convicted Melon, Berry It Alive, etc.

**Mike Cessario** is still CEO

Mike Cessario founded the company in **2017**

Mike Cessario founded the company in **2017**

founded in 2019

• https://pitchbook.com/profiles/company/267300-64
• https://www.nbcnews.com/business/business-news/liquid-death-became-billion-dollar-beverage-brand-rcna143037
• https://whoistheownerof.com/who-is-the-owner-of-liquid-death/
• https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-possible-name-for-water.html

founded in 2019 by **Mike Cessario**

• https://en.wikipedia.org/wiki/Liquid_Death

**Sparkling water** (added later to their lineup)

headquartered in **Los Angeles, California**

Generally in the **$1.50–$3.00 range per can** at retail

primary product is **canned water** — purified water in aluminum cans

Mike Cessario remains the CEO

His predecessor, Karim Sadik-Khan, departed in April 2025 to join Spindrift

• https://theorg.com/org/spindrift/org-chart/karim-sadik-khan
• https://www.cfodive.com/news/liquid-death-swipes-pepsico-alum-cfo-growth-push/802768/
• https://finance.yahoo.com/news/exclusive-1-4-billion-beverage-110853395.html

In July 2025, Liquid Death announced a new line of sparkling energy drinks, set to launch in January 2026

• https://en.wikipedia.org/wiki/Liquid_Death

It is owned by Supplying Demand, Inc.

the company hired Goldman Sachs in 2023 to explore a potential IPO

Marisa Bertha was promoted to Chief Strategy Officer

Liquid Death remains a privately held company, with founder Mike Cessario continuing as CEO

In February 2026, Liquid Death announced a temporary halt to its international expansion efforts

Khetarpaul is an alumnus of PepsiCo and most recently served as CFO of Health-Ade

**Ilona Haaijer** is scheduled to step down from her role as Chair and member of the Supervisory Board effective **August 1, 2026**

• https://www.corbion.com/about-us/corporate-governance-framework/supervisory-board
• https://www.manilatimes.net/2026/06/05/tmt-newswire/globenewswire/chair-of-the-supervisory-board-of-corbion-to-step-down-as-of-1-august-2026/2359107
• https://uk.finance.yahoo.com/news/chair-supervisory-board-corbion-step-160900888.html

succeeding Karim Sadik-Khan

**Mike Fine** was appointed Chief Retail Officer in October 2024

**Marisa Bertha** was promoted from Senior Vice President of Strategy to Chief Strategy Officer

CEO **Mike Cessario** (founder since 2017)

In October 2025, the beverage company hired **Ricky Khetarpaul** (a former PepsiCo executive) as its Chief Financial Officer

The company is valued at approximately **$1.4 billion**

premium positioning at roughly 2–3× the cost of standard bottled water

expanding into flavored water/tea

$700M+ valuation in 2023

founded by Mike Cessario, who continues as CEO

privately held company

It has raised multiple rounds of venture funding (from investors including Live Nation, Science Ventures, and others)

The core lineup consists of 16.9 oz (500 mL) tallboy cans

Cases sold online (8- or 12-packs) often run $15–$25 depending on flavor and promotions

Mike Cessario continues to serve as CEO

Liquid Death remains an independent, privately held company

Single 16.9 oz can: $1.50–$2.50

12-pack: $12–$18 (roughly $1–$1.50 per can)

These drinks will have a "sane" level of caffeine (100mg)

• https://liquiddeath.com/products/scary-strawberry
• https://liquiddeath.com/products/tropical-terror
• https://liquiddeath.com/products/murder-mystery

will not contain sugar or artificial sweeteners

• https://en.wikipedia.org/wiki/Liquid_Death

In July 2025, Liquid Death announced it will launch a line of "better-for-you" energy drinks in January 2026

• https://en.wikipedia.org/wiki/Liquid_Death

retail sales of $263 million in 2023

As of March 2024, the company was valued at $1.4 billion

The company's founder, Mike Cessario

On July 17, 2025, it was announced that Liquid Death would launch a line of energy drinks in January 2026 containing 100 mg of caffeine

• https://en.wikipedia.org/wiki/Liquid_Death

Cessario trademarked the brand in 2017

• https://en.wikipedia.org/wiki/Liquid_Death

Liquid Death is a canned water company founded by Mike Cessario

In 2020, the brand introduced a sparkling water variety

individual cans typically range from around $2-3 per can when purchased in bulk packs

a 12-pack of 19.2 oz cans costs approximately $57.75

officially launched it two years later, with the drink beginning to sell to consumers on its website in January 2019

Four flavors were confirmed for the launch (Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery)

The founder and CEO is Mike Cessario

Liquid Death is owned by Supplying Demand, Inc.

headquartered in Los Angeles, California, United States

a 24-pack costs around $99.99

no IPO announced in public reporting

founded in 2017

~$1.50–2.50 per can retail

still privately held with venture backing

raised hundreds of millions in funding

founded in 2017 by Mike Cessario

reported unicorn status around 2020–2022

The concept originated in 2008

The brand reported $333 million in retail sales in 2024

valued at $1.4 billion

Sadik-Khan is currently the CFO at Spindrift

gross margins were expected to exceed 40% in 2025

Liquid Death appointed Ricky Khetarpaul—a former Health-Ade CFO and PepsiCo alum—as CFO

Mike Fine has been appointed chief retail officer

investor materials circulated in mid-2025 projected roughly $340M in 2025 revenue

Sparkling Energy line launching nationwide in January 2026

founder Mike Cessario's leadership

Karim Sadik-Khan, who joined Liquid Death as finance chief in June 2024

in October 2025

The brand exited the United Kingdom in February 2025

Marisa Bertha has been promoted chief strategy officer

The company remains independent and privately held

Liquid Death exited the United Kingdom in February 2025

As of July 1, 2026, Liquid Death is still independent and private

Liquid Death brought back the original Grim Leafer formula

Ricky Khetarpaul succeeded Karim Sadik-Khan

Mike Fine was appointed chief retail officer

Marisa Bertha was promoted chief strategy officer

Grim Leafer being briefly discontinued and replaced with Sweet Reaper, which uses stevia instead of agave

Liquid Death hired a new CFO from PepsiCo in October 2025

In 2026, Liquid Death transitioned many flavors to include stevia as a sweetener alongside agave

Founder Mike Cessario still runs the company as CEO

Karim Sadik-Khan, who joined Liquid Death as finance chief in June 2024

founded in 2017

• https://en.wikipedia.org/wiki/Liquid_Death

the brand holds a C rating with the Better Business Bureau

• https://www.bbb.org/us/ca/santa-monica/profile/online-retailer/liquid-death-1216-1293867
• https://www.sustainablefoodtrade.org/liquid-death-review/

sales in the UK were modest, totaling £2 million in the 52 weeks ending September 7, 2024

• https://www.thegrocer.co.uk/news/liquid-death-to-exit-uk-after-sales-fail-to-make-a-splash/700752.article
• https://www.ibtimes.co.uk/liquid-deaths-uk-exit-why-edgy-water-brand-failed-quench-british-thirst-1730873
• https://www.foodmanufacture.co.uk/Article/2025/02/10/liquid-death-exiting-uk-less-than-2-years-since-debut/

In early 2025, Liquid Death announced a temporary pause on its international expansion, including a withdrawal from the UK market

• https://www.foodmanufacture.co.uk/Article/2025/02/10/liquid-death-exiting-uk-less-than-2-years-since-debut/
• https://www.grocerygazette.co.uk/2025/02/06/liquid-death-withdraw/
• https://www.thegrocer.co.uk/news/liquid-death-to-exit-uk-after-sales-fail-to-make-a-splash/700752.article
• https://www.foodbev.com/news/liquid-death-temporarily-halts-uk-operations

Liquid Death rebranded the drink as "Dead Billionaire"

• https://www.forbes.com/sites/maryroeloffs/2023/11/29/liquid-death-renames-arnold-palmer-inspired-drink-to-dead-billionaire-after-legal-threat/

offers still and sparkling water, as well as flavored varieties and iced teas

all packaged in aluminum cans

In late 2023, Liquid Death faced legal challenges over its "Armless Palmer" beverage

The company stays privately held

• https://pitchbook.com/profiles/company/267300-64
• https://knowledgenuts.com/2026/06/09/who-owns-liquid-death-founder-mike-cessario-plus-major-vc-investors/
• https://www.linkedin.com/company/liquid-death
• https://whoistheownerof.com/who-is-the-owner-of-liquid-death/
• https://brandsownedby.com/who-owns-liquid-death/

Founder/CEO Mike Cessario remains in place

core investors (e.g., from earlier rounds including Tobi Lütke, Live Nation, and others)

retail shelf pricing has stayed consistent in the premium canned-water segment (typically $1.99–$2.49 per can depending on retailer and pack size)

Fine has nearly two decades of experience in the non-alcoholic beverage industry, with previous positions at Accelerator Active Energy and BodyArmor.

• https://www.businesswire.com/news/home/20241007836266/en/Liquid-Death-Further-Strengthens-Leadership-with-Appointment-of-Former-BODYARMOR-Leader-Mike-Fine-as-Chief-Retail-Officer-and-Promotion-of-7-Eleven-Alum-Marisa-Bertha-to-Chief-Strategy-Officer

In October 2025, Ricky Khetarpaul was appointed as CFO.

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

founder Mike Cessario serving as CEO

The company has not gone public and does not have a stock ticker.

closed a $67 million financing round

In March 2024, Liquid Death closed a $67 million financing round from strategic partners and new investors

This funding brought the company's valuation to approximately $1.4 billion.

As of July 1, 2026, Liquid Death remains an independent, privately held company under Supplying Demand, Inc.

Also in October 2024, Marisa Bertha was promoted to CSO from her previous role as Senior Vice President.

In October 2024, Mike Fine joined Liquid Death as CRO.

in June 2025, the company collaborated with Ozzy Osbourne to sell limited-edition iced tea cans containing traces of his DNA, priced at $450 each

• https://liquiddeath.com/pages/ozzy

priced at $450 each

• https://www.fobwp.com/liquid-death-price/
• https://diffscout.com/monitor/liquid-death-prices
• https://metricscart.com/insights/liquid-death-marketing-strategy/
• https://beverageuniverse.com/brand/liquid-death.html

This marked a significant increase from its $700 million valuation in October 2022

• https://en.wikipedia.org/wiki/Liquid_Death
• https://www.forbes.com/sites/marcuscollins/2024/03/20/liquid-deaths-billion-dollar-valuation-underscores-the-power-of-brand/

This marked a significant increase from its $700 million valuation in October 2022

• https://en.wikipedia.org/wiki/Liquid_Death

In March 2024, Liquid Death secured a $67 million funding round, valuing the company at $1.4 billion

In March 2024, Liquid Death secured a $67 million funding round, valuing the company at $1.4 billion

by late 2024, secondary market transactions suggested a valuation closer to $943 million

offering still and sparkling water, flavored varieties, iced teas, and energy drinks in tallboy cans

Liquid Death was founded on December 18, 2018

• https://en.wikipedia.org/wiki/Liquid_Death

founded on December 18, 2018, by Mike Cessario

• https://en.wikipedia.org/wiki/Liquid_Death

Liquid Death operates under Supplying Demand, Inc., a privately held Delaware corporation

• https://en.wikipedia.org/wiki/Liquid_Death
• https://www.bloomberg.com/profile/company/1716279D:US

Mike Cessario continues to serve as the CEO

As of March 2024, Liquid Death was valued at $1.4 billion

a 6-pack of 12 fl oz cans of "Rest in Peach" iced tea is priced at $7.97 at Walmart

a 12-pack of 12 fl oz cans of Still Mountain Water is available for $11.98

In March 2023, the company also launched a line of iced teas

• https://en.wikipedia.org/wiki/Liquid_Death

headquartered in Los Angeles, California

• https://en.wikipedia.org/wiki/Liquid_Death

co-founded by Mike Cessario, a former Netflix creative director

Mike Cessario is also the current CEO of the company

a 6-pack of 12 fl oz cans of sparkling water can be found for around $6.19 to $7.39

began selling its products to consumers in January 2019

investors including notable figures like Twitter co-founder Biz Stone and Dollar Shave Club founder and CEO Michael Dubin

A 24-pack of 19.2 oz cans of "Doctor Death" sparkling flavored water is priced at $41.79

Liquid Death is a privately held company

individual 12 oz cans of sparkling energy water are priced at approximately $2.49

The company has expanded significantly since 2021

IPO was planned but hasn't materialized (as of my last update in early 2024)

They sell canned water with edgy, metal-themed branding and marketing.

The product itself is just purified water.

The company has achieved a $500 million valuation

• https://www.forbes.com/sites/marcuscollins/2024/03/20/liquid-deaths-billion-dollar-valuation-underscores-the-power-of-brand/

over its four-year existence

• https://en.wikipedia.org/wiki/Liquid_Death

Liquid Death recently appointed Ricky Khetarpaul as its new chief financial officer

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

Ricky Khetarpaul as its new chief financial officer, bringing experience from his previous role at Health-Ade

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

in 2022 hired a practicing witch to cast spells on a Super Bowl bet outcome

• https://www.thedrum.com/news/2022/01/28/liquid-death-mountain-water-hires-actual-witch-ensure-it-wins-super-bowl-bet
• https://www.adweek.com/brand-marketing/liquid-death-crashes-the-super-bowl-with-a-50000-bet-and-a-witch-in-the-stands/
• https://www.campaignlive.com/article/liquid-death-rigging-super-bowl-%E2%80%94-witchcraft/1738782

In 2025, Liquid Death cut ties and apologized for collaborating with an actor from The Boys

• https://liquiddeath.com/pages/thedeep

later reported as $1.4 billion

Liquid Death uses aluminum cans for its products

Liquid Death's founder and CEO Mike Cessario

changed the name of an iced tea drink from "Armless Palmer" to "Dead Billionaire"

Death Wish Coffee filed a lawsuit alleging trademark infringement related to Liquid Death's yet-to-be-released coffee products

Liquid Death recently brought in Ricky Khetarpaul as its new chief financial officer

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

Khetarpaul previously held the same role at Health-Ade

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

in 2022, they hired a practicing witch to cast spells on the outcome of a Super Bowl bet

• https://www.mediapost.com/publications/article/371021/liquid-death-bets-on-super-bowl-underdog-hires-wi.html
• https://www.adweek.com/brand-marketing/liquid-death-crashes-the-super-bowl-with-a-50000-bet-and-a-witch-in-the-stands/
• https://www.thedrum.com/news/2022/01/28/liquid-death-mountain-water-hires-actual-witch-ensure-it-wins-super-bowl-bet
• https://www.campaignlive.com/article/liquid-death-rigging-super-bowl-%E2%80%94-witchcraft/1738782

sells water in 16.9 oz aluminum "tallboy" cans

• https://en.wikipedia.org/wiki/Liquid_Death

generated $333 million in 2024 revenue

up 27% year-over-year

Liquid Death is valued at $1.4 billion

In 2025, Liquid Death issued a public statement cutting ties and apologizing for collaborating with The Boys' character The Deep

launch of the Sparkling Energy line

The company's 2025 innovation added Doctor Death, Killer Cola, and Rootbeer Wrath to the soda-flavored sparkling lineup

the beverage company

My knowledge was last updated in April 2024

the company is valued at ~$1.4 billion

**Marisa Bertha** was promoted from Senior Vice President of Strategy to Chief Strategy Officer in October 2024

Liquid Death is **leaving the United Kingdom**

In October 2025, Liquid Death appointed **Ricky Khetarpaul**, a former PepsiCo executive, as its Chief Financial Officer, succeeding Karim Sadik-Khan

**Mike Fine** was appointed as Chief Retail Officer in October 2024

founder Mike Cessario remains CEO

The company has faced consumer backlash regarding a **new stevia recipe** for its existing drinks

The brand is preparing to enter the energy drink market in 2026 with **Liquid Death Sparkling Energy**, which is naturally caffeinated from coffee beans

8-packs for around $12.99

• https://liquiddeath.com/collections/water

founded by Mike Cessario, a former Netflix creative director

headquartered in Los Angeles, California

The company is privately held

a 12-pack of their still or sparkling water is priced around $19.99

individual cans for approximately $1.99

Notable investors include co-founder of Twitter, Biz Stone, and the founder and CEO of Dollar Shave Club, Michael Dubin

officially launched in January 2019

Mike Cessario is the founder and current CEO of Liquid Death