A brand signal is one named, extracted fact about a brand, like its founding story, a primary color, or a banned word. It is the smallest unit of a brand record: addressable on its own, inspectable, and traceable to where it came from.
Why it matters
Brand knowledge usually lives as prose a person has to interpret: a line in a style guide, a note in a brief. A machine cannot read the same paragraph the same way twice.
A signal is the opposite. It is one fact with a name, so a product or an agent can load exactly that value and act on it the same way every time.
Named units are also auditable. When an output is wrong, you can point at the one signal behind it and correct that, rather than rewriting a whole document.
How Jinn treats it
Jinn extracts signals from what a brand has actually published and organizes them into six groups: identity, palette, voice, evidence, audience, and competitors. A brand record is 346 of them.
Each signal is a real, named thing, not a prompt. Voice carries cadence, register, and banned words; palette carries the primary, secondary, and accent colors and their usage rules; identity carries the name, category, and founding story.
The record schema is public: How it works opens the six groups and the named signals inside them. See it
Related terms
A brand is made of named signals.
Every one is a real thing Jinn extracted, not a prompt. See the record built, group by group.