A verified fact is a claim about a brand that a human confirmed against a source and entered into the brand's fact canon. It starts as a proposal, becomes active only when someone approves it, and can be rejected or superseded. The opposite of a vibe.
Why it matters
AI systems state brand facts with total confidence whether or not they are true. A founding year, a price, a claim about what a product does: an engine will assert it either way.
A verified fact draws the line. It is not what an engine believes or what a brand wishes were true. It is a specific statement a person checked and stood behind.
That makes it enforceable. Generation can lean on the canon of verified facts and refuse to repeat a falsehood the record has already corrected.
How Jinn treats it
Fama builds a Brand Truth Ledger. It proposes candidate facts from the claims AI engines got provably wrong, snapshotting the evidence, and a brand owner confirms or rejects each one.
A fact is only active once a human approves it. Confirming a correction supersedes the old claim, rejection closes it, and every transition is written down. Nothing enters the canon on the engine's word alone.
Fama is the visibility product where the ledger lives, grounded in your verified Brand DNA. See it
Related terms
A brand fact should survive a source check.
The opposite of a vibe is a claim someone verified and stood behind. See where the ledger lives.