AI visibility is whether and how AI engines mention, cite, and describe your brand when customers ask about your category. It is the AI-era version of the question SEO used to answer: when someone looks, do you show up, and is what they see true?
Why it matters
More buyers now start with an engine instead of a search page. What ChatGPT or Gemini says about you is, increasingly, your first impression, and you do not control it the way you control your homepage.
Visibility is two questions at once: are you present in the answer at all, and is the version of you it describes accurate? A confident, wrong description is worse than absence.
You cannot fix what you cannot see. Knowing what the engines actually say, engine by engine, is the measurement the rest of the work depends on.
How Jinn treats it
Fama asks the engines about your brand and records what they answer across six of them: ChatGPT, Perplexity, Claude, Gemini, Grok, and Google's AI Overviews. Each engine is a separate reading, so one failing does not collapse the picture.
It reports where you show up, who gets named instead of you, and what the engines say that is provably false, all grounded in your verified Brand DNA. The number is a measurement of the answers, not a score we assign.
Fama is the visibility layer that runs this reading across the engines, week over week. See it
Related terms
You cannot fix what you cannot see.
Visibility starts with knowing what the engines actually say about you. See how Fama reads them.