Both read what AI tells your buyers. Fama runs all six engines on the free audit; Profound’s paid entry tracks one.
Profound tracks how visible you are across up to ten AI platforms, and sells that monitoring from a $99 Starter tier that watches ChatGPT and nothing else; reaching even three engines means its $399 Growth tier. Fama runs all six engines on every audit, including the free one, then checks what those engines actually say against a verified record of your brand and generates the fix from that record. If your only job is enterprise monitoring breadth and you have already standardized on Profound, it is a defensible seat. For everyone else who needs to know what AI tells their buyers, across every engine, and fix what it gets wrong, start with the free Fama audit.
Profound competes with Fama, the AI-visibility arm of Jinn. The rest of the suite (Ghost, Vermeer, Chart, Silver, Agents) is not part of this comparison.
Measures what AI engines tell your buyers, audits it against your verified Brand DNA record, and generates the corrected content. One arm of the Jinn suite; the free audit is the front door.
A standalone AI-search monitoring platform: visibility scores, prompt volumes, and content agents, sold from a $99 ChatGPT-only Starter tier up to a sales-led Enterprise tier.
Where the two actually differ
Contextual rows, not checkmarks. Every Profound cell cites the Profound page it was verified on, with the date. Every Fama cell quotes the same locked facts the Fama product pages ship.
| Fama (Jinn) | Profound | |
|---|---|---|
| What it is | AI-visibility measurement, audit, and fix in one loop, grounded in your verified Brand DNA. The full audit is the free front door. | In its own words, a full-stack platform to understand, analyze, build, and measure for AI search.[1] |
| Engines and platforms monitored | All six engines on every audit, including the free one. The engine list is the same on free and paid. | Ten platforms on its published roster: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot, Grok, Amazon Rufus, Meta AI, and DeepSeek, captured from the browser and run daily.[3] |
| What grounds the read | A verified Brand DNA record: the read and the generated fix both trace to facts you confirmed, not to a style file. | A Brand Kit holding tone of voice, point of view, and messaging guidelines, applied over live citation data: what engines already cite shapes what gets written.[4] |
| Factual accuracy checking | Knowledge Check grades each engine field by field against your record, and a confirmed Correction is respected by every future audit and never re-flagged. | Not a stated feature: the Agents content pages describe citation alignment and brand-voice guidelines, and make no factual-verification claim.[4] |
| Content generation | The audit ends in content: Playbook rewrites plus net-new FAQ, About, and product prose, with the JSON-LD and llms.txt that help engines parse you. | Agents generate briefs and drafts and publish approved content to your CMS, with human review steps in the workflow.[4] |
| How the score works | Brand IQ is a documented, deterministic 0-5 prominence pass blended into one 0-100 number. No LLM judges another LLM, so a score can be re-derived and explained. | Visibility score and share-of-voice metrics; every tracked prompt runs daily so the score reflects your average across responses.[3] |
| The free front door | The full audit is free with no card, all six engines included, and the scored question set is byte-identical on free and paid, so the free number is the real number. | No free audit: the cheapest way in is the $99 Starter, billed yearly, and it tracks ChatGPT and nothing else. The Growth plan offers a free trial.[2] |
| Agent and MCP surface | A 33-tool MCP server over one JSON-RPC endpoint: agents can pull findings, add prompts, trigger audits, and hit a machine-readable cap denial at plan limits. | A hosted MCP server too: it connects ChatGPT, Claude, Cursor, and other MCP tools to Profound visibility data and Agent Analytics.[6] |
| Pricing shape | Free audit first with all six engines, then Starter $197, Growth $497, and Agency $2,997 a month. Each Jinn product is priced on its own. | Starter $99 tracks ChatGPT only; Growth $399 tracks three engines; all ten platforms are Enterprise, custom and sales-led. Both self-serve tiers are billed yearly.[2] |
| Point tool or connected system | One arm of a connected system: the same Brand DNA record that grounds Fama also feeds every other Jinn product. | A standalone platform: monitoring, agents, and analytics all live inside Profound, on Profound data.[1] |
Bracketed numbers cite the dated Profound sources at the foot of this page. Nothing here relies on a review-site or aggregator figure.
Grounded in your record, not in what engines already say
Profound writes toward what the engines currently cite, which chases more citations. Fama starts from what is verifiably true about your brand, which is the only route to correcting what the engines get wrong. Those are different jobs; this whole page is about which one you are hiring for.
One arm of a connected record
The Brand DNA record Fama audits against is the same record Ghost writes from and Vermeer designs from. Fixing what AI says about you and staying consistent everywhere else are one motion, not two subscriptions.
A score you can re-derive
Brand IQ is a documented rules pass with a pinned test proving your own corrections cannot move it. When a number decides budget, being able to explain the number is a feature.
What it costs, and who gets a seat
The grid names the pricing shape; this is the detail. Every Profound figure was read off Profound’s own pricing page on 2026-07-13. Every Fama line quotes the locked Fama pricing facts.
| Fama (Jinn) | Profound | |
|---|---|---|
| How you pay | A flat monthly price per tier, with the full audit free first: Starter $197, Growth $497, Agency $2,997 a month. The price is the tier, not a count of heads. | Per-seat plans billed a year at a time: Starter is $99 a month for one seat, Growth is $399 a month for three. Both self-serve tiers charge the year up front.[2] |
| Seats and team size | Team workspaces, invites, and roles come with the paid tiers, and the published price stays the flat tier. Fama does not publish a per-seat surcharge. | Starter includes one seat and Growth caps at three; Profound’s own page says a team of more than three people belongs on a custom Enterprise plan. The price to add a seat is not published.[2] |
| What each tier gates | Not the engines: all six run on every tier, including the free audit. Paid tiers add monitoring, custom tracked prompts, team workspaces, and the reporting line. | The engines are the gate: Starter tracks ChatGPT only, Growth adds two more for three, and the full roster is Enterprise. Each tier also meters agent credits, 100 a month on Starter and 400 on Growth.[2] |
| Cheapest way to a full read | The free audit: all six engines, no card, and the scored question set is byte-identical on free and paid, so the free number is the real number. | There is no free audit. Entry is the $99 Starter, billed yearly, tracking ChatGPT and nothing else; the Growth tier offers a free trial.[2] |
Every Profound seat and credit figure here is Profound’s own published number, checked on 2026-07-13. Where Profound does not publish a figure, such as the price to add a seat past a plan’s cap, we leave it unstated rather than guess.
Fama is just the start.
Fama is one arm of Jinn, and every arm reads from the same verified Brand DNA record. The record that grounds this audit is the record Ghost writes from, Vermeer designs from, and Chart strategizes from. You confirm your brand once, and every product you switch on next compounds that same record instead of starting from a blank prompt.
One record, every product
The verified Brand DNA that Fama audits against is the exact record the rest of the suite builds on. Confirm it once and it is right everywhere, not re-entered per tool.
Each arm sharpens the next
Every correction you confirm and every fact you add deepens the one record, so the next product you turn on starts from everything the last one already learned.
Priced arm by arm
There is no bundle you have to buy. Each Jinn product is priced on its own, so you start with the free Fama audit and add the next arm when it earns its place.
Where Profound is genuinely stronger
An honest comparison names where the other side wins. Two places, both verified today on Profound’s own pages.
Platform breadth
Profound’s roster lists ten platforms to Fama’s six, including Copilot, Meta AI, DeepSeek, and Amazon Rufus. If raw surface count is your first requirement, it covers more. Fama runs its six on every audit, including the free one, and grades what each one says against your verified record.[3]
Enterprise incumbency
Profound raised a $96M Series C at a $1B valuation in February 2026, and its Enterprise tier ships SSO, SAML, and SOC 2. If procurement needs the vendor it has already heard of, that is Profound. Knowing what AI tells your buyers today is one free Fama audit away.[5]
The questions that decide it
- Is Fama a replacement for Profound, or something different?
- Overlapping jobs, different centers of gravity. Both monitor what AI engines say about a brand and both generate content. Profound is a standalone AI-search marketing platform optimized for enterprise monitoring breadth. Fama is the AI-visibility arm of Jinn: it audits engine answers against a verified record of your brand and generates the fix from that record. Teams replacing a monitoring dashboard compare them head to head; teams that need the whole loop grounded in verified brand facts are choosing what only Fama does.
- Does Fama monitor the same AI engines Profound does?
- Mostly, not exactly. Both cover ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews. Profound also lists Copilot, Meta AI, DeepSeek, and Amazon Rufus, ten platforms in total. Fama audits those six on every audit, including the free one, and grades what each one says against your verified record.
- Can Fama’s score be gamed the way visibility metrics can?
- No. Brand IQ is a pure function of how prominently engines mention you, computed by a documented rules pass. A pinned test runs the score with and without your confirmed corrections and asserts a byte-identical number, and the scored question set is the same on free and paid. There is no lever to buy, including from us.
- What does it cost to find out where I stand?
- With Fama, nothing: the full audit is free with no card, and paid tiers start at $197 a month. With Profound, entry is Starter at $99 a month billed yearly, which tracks ChatGPT only; the Growth tier at $399 a month tracks three engines and offers a free trial.
- [1] Profound homepage (positioning, platform roster, product surfaces) https://www.tryprofound.com/ accessed 2026-07-13
- [2] Profound pricing (Starter $99 / 1 seat / ChatGPT only / 100 credits, Growth $399 / 3 seats / 3 engines / 400 credits, Enterprise custom; both self-serve tiers billed yearly; team over three moves to Enterprise) https://www.tryprofound.com/pricing accessed 2026-07-13
- [3] Profound Answer Engine Insights (metrics, daily runs, ten-platform list) https://www.tryprofound.com/features/answer-engine-insights accessed 2026-07-13
- [4] Profound Agents content creation (drafts, CMS publishing, Brand Kit) https://www.tryprofound.com/features/agents/content-creation accessed 2026-07-13
- [5] Profound Series C announcement ($96M at $1B, named customers) https://www.tryprofound.com/blog/profound-raises-96m-series-c accessed 2026-07-13
- [6] Profound MCP documentation (hosted MCP server) https://docs.tryprofound.com/agent-apis/mcp/overview accessed 2026-07-13
Fama facts on this page quote the same locked content module the Fama product pages ship, checked by test.
Right now, AI is answering questions about you.
While you read this, ChatGPT, Claude, and four more engines are telling your buyers what you do, and some of it is wrong. Profound charges $99 a month to watch one of those engines. The free Fama audit reads all six, shows you exactly what they get wrong, and hands you the fix. No card, nothing to install.